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REVIEW及刷单浅蓝 发起了问题 • 1 人关注 • 0 个回复 • 19 次浏览 • 1 天前 • 来自相关话题

分析了3000个产品,我懂了亚马逊广告报告分析4大思想

排名及流量浅蓝 发表了分享 • 0 个评论 • 95 次浏览 • 2018-08-14 16:54 • 来自相关话题

亚马逊站内PPC广告做为卖家主动营销的重要手段,可以为卖家带来更多的主动流量,拉升店铺的销量,成为打造爆款和日常运营中必不可少的亚马逊营销工具。但是,广告费用投入不少!广告关键词点击少?订单转化率低?亚马逊广告报告到底如何分析呢?今天就和大家分享一些关于亚马逊广告报告分析的思路:一、对比思想对比分析可分为横向对比、纵向对比两个角度,指标间的横向对比帮助我们认识数据的合理性和分析是否有问题;而指标纵向的对比,既可以做趋势分析也可以判断是否达到预期值。何为横向对比?例如:这周你的广告费用在不变的前提下,带来了订单增长20%的良好效益,按理说是一件值得高兴的事情。但我们往往忽略了一个重要的因素,就是市场趋势情况。假如相同时间段,你的竞争对手增长了30%,这样一来即使订单增长了却输给了竞争对手。也就是说我们判断一个现象或是做数据分析时,需要一个参照系,与竞争对手做对比就是一种横向对比思想。(2)纵向对比在做纵向对比的时候,需要考虑两个对比的数据是否属于同一性质。如店铺的订单量,可以把最近30天的订单显示在坐标轴上,这样就可以很明显的看到最近的订单数量是否达到了预期,当然也可以以周或者月为单位。做对比时一定要考虑实际场景,因为时间不同就没有对比性,例如:我们在旺季的时候每天订单量会上涨,这是一个普遍现象,但在淡季的某一天可能单量只有旺季的30%。这并不能说明产品出了问题,而需要考虑季节性等因素的问题。二、分类思想分类思想简单的说,就是把一些对象,按照某种规则,划分为若干个类别,然后分析各个类别的特征,并以此来指导我们的行动。首先我们的广告组可以按照目的进行分类,跑词的广告组、转化的广告组、钓鱼的广告组这是一种分类的方式;当然也可以按照产品类型分类,服装类的广告组、宠物类的广告组、玩具类的广告组。基于这些分类,我们就可以精准的投放PPC广告。三、拆解思想通过拆解方法我们对分析对象进行逐步拆分,最终定位到问题点。拆解的角度可以有很多,越细分越能准确描述问题。我们可以对分析对象剥丝抽茧,逐步定位到问题点。细分的角度可以有很多,越细分越能准确描述问题。拆解思想其实就是不断用更小的量化指标去拆解一个大的指标,从而达到定位问题的目的四、转化思想事实上,拆解思想可以帮我们找到所有问题的细分定位,但是单单拆解是不够的。我们不知道这些指标从哪来,每一个步骤的转化率怎么样?哪一个步骤的转化不好如何改善?这时候就需要通过转化思想来分析。例如本周你的广告成交100件产品,那么我们需要分析这100件产品如何来,梳理一下可以简单分为以下4个步骤:广告获得的展现——广告获得的流量——最终交易订单——最终交易的件数这样一整个广告投放的过程中,哪些步骤的转化率低?哪些步骤需要改善?有了转化思想作为指导就能够清晰的找出问题的所在解决问题。坦白说,PPC广告投放最大的难点就在于亚马逊广告报告分析。以往这些数据是需要人工去记录,工作比较复杂,广告数据的分析需要经过数据的收集—数据整理—数据分析,耗时耗力,单单亚马逊广告报告的分析就足以让新手卖家泪奔。而现在有了酷鸟卖家助手 www.kuniao.com 将大大降低数据收集和整理的工作量!酷鸟亚马逊PPC助手将PPC广告报告以全方位一体化的图表方式来展示,让卖家更加直观的查看亚马逊广告报告,使数据分析更加便捷,站内广告更好赚。以饼状图的方式直观展现广告活动花费占比,广告活动销售额占比等数据,再也不用手动计算;还有最重要的亚马逊广告转化数据,ACOStop10数据也一目了然,更直观,查看更简单;相信有了酷鸟亚马逊PPC助手的帮助,亚马逊广告报告分析也就没有那么难了。 查看全部
<div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">亚马逊站内</span>PPC广告做为卖家主动营销的重要手段,可以为卖家带来更多的主动流量,拉升店铺的销量,成为打造爆款和日常运营中必不可少的<strong><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">亚马逊营销工具</span></strong>。</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">但是,广告费用投入不少!广告关键词点击少?订单转化率低?亚马逊广告报告到底如何分析呢?今天就和大家分享一些关于亚马逊广告报告分析的思路:</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><strong><span style="color:#a0522d;font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">一、</span>对比思想</span></strong></span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">对比分析可分为横向对比、纵向对比两个角度,指标间的横向对比帮助我们认识数据的合理性和分析是否有问题;而指标纵向的对比,既可以做趋势分析也可以判断是否达到预期值。</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">何为横向对比?例如:这周你的广告费用在不变的前提下,带来了订单增长</span>20%的良好效益,按理说是一件值得高兴的事情。但我们往往忽略了一个重要的因素,就是市场趋势情况。假如相同时间段,你的竞争对手增长了30%,这样一来即使订单增长了却输给了竞争对手。</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">也就是说我们判断一个现象或是做数据分析时,需要一个参照系,与竞争对手做对比就是一种横向对比思想。</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">(2)纵向对比</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">在做纵向对比的时候,需要考虑两个对比的数据是否属于同一性质。</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">如店铺的订单量,可以把最近</span>30天的订单显示在坐标轴上,这样就可以很明显的看到最近的订单数量是否达到了预期,当然也可以以周或者月为单位。</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">做对比时一定要考虑实际场景,因为时间不同就没有对比性,例如:我们在旺季的时候每天订单量会上涨,这是一个普遍现象,但在淡季的某一天可能单量只有旺季的</span>30%。这并不能说明产品出了问题,而需要考虑季节性等因素的问题。</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><strong><span style="color:#a0522d;font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">二、分类思想</span></strong></span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">分类思想简单的说,就是把一些对象,按照某种规则,划分为若干个类别,然后分析各个类别的特征,并以此来指导我们的行动。</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">首先我们的广告组可以按照目的进行分类,跑词的广告组、转化的广告组、钓鱼的广告组这是一种分类的方式;当然也可以按照产品类型分类,服装类的广告组、宠物类的广告组、玩具类的广告组。基于这些分类,我们就可以精准的投放</span>PPC广告。</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><strong><span style="color:#a0522d;font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">三、拆解思想</span></strong></span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">通过拆解方法我们对分析对象进行逐步拆分,最终定位到问题点。拆解的角度可以有很多,越细分越能准确描述问题。</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">我们可以对分析对象剥丝抽茧,逐步定位到问题点。细分的角度可以有很多,越细分越能准确描述问题。</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">拆解思想其实就是不断用更小的量化指标去拆解一个大的指标,从而达到定位问题的目的</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><strong><span style="color:#a0522d;font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">四、</span>转化思想</span></strong></span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">事实上,拆解思想可以帮我们找到所有问题的细分定位,但是单单拆解是不够的。我们不知道这些指标从哪来,每一个步骤的转化率怎么样?哪一个步骤的转化不好如何改善?这时候就需要通过转化思想来分析。</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">例如本周你的广告成交</span>100件产品,那么我们需要分析这100件产品如何来,梳理一下可以简单分为以下4个步骤:</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">广告获得的展现</span>——广告获得的流量——最终交易订单——最终交易的件数</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">这样一整个广告投放的过程中,哪些步骤的转化率低?哪些步骤需要改善?有了转化思想作为指导就能够清晰的找出问题的所在解决问题。</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">坦白说,</span>PPC广告投放最大的难点就在于亚马逊广告报告分析。以往这些数据是需要人工去记录,工作比较复杂,广告数据的分析需要经过数据的收集—数据整理—数据分析,耗时耗力,单单亚马逊广告报告的分析就足以让新手卖家泪奔。</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">而现在有了酷鸟卖家助手&nbsp;</span><a href="http://undefined" target="_blank" style="color: rgb(56, 141, 202); text-decoration: underline;">www.kuniao.com</a>&nbsp;将大大降低数据收集和整理的工作量!</div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">酷鸟<strong><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">亚马逊</span>PPC助手</span></strong><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">将</span>PPC广告报告以全方位一体化的图表方式来展示,让卖家更加直观的查看亚马逊广告报告,使数据分析更加便捷,站内广告更好赚。</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><img id="aimg_40648" src="https://bbs.ichuanglan.com/dat ... ot%3B width="600" alt="分析了3000个产品,我懂了亚马逊广告报告分析4大思想19 作者:亚马逊霸霸 帖子ID:110022" title="分析了3000个产品,我懂了亚马逊广告报告分析4大思想19 作者:亚马逊霸霸 帖子ID:110022" style="max-width: 100%;"/></span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">以饼状图的方式直观展现广告活动花费占比,广告活动销售额占比等数据,再也不用手动计算;</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><img id="aimg_40649" src="https://bbs.ichuanglan.com/dat ... ot%3B width="600" alt="分析了3000个产品,我懂了亚马逊广告报告分析4大思想18 作者:亚马逊霸霸 帖子ID:110022" title="分析了3000个产品,我懂了亚马逊广告报告分析4大思想18 作者:亚马逊霸霸 帖子ID:110022" style="max-width: 100%;"/></span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">还有最重要的亚马逊广告转化数据,ACOStop10数据也一目了然,更直观,查看更简单;</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><img id="aimg_40650" src="https://bbs.ichuanglan.com/dat ... ot%3B width="600" alt="分析了3000个产品,我懂了亚马逊广告报告分析4大思想38 作者:亚马逊霸霸 帖子ID:110022" title="分析了3000个产品,我懂了亚马逊广告报告分析4大思想38 作者:亚马逊霸霸 帖子ID:110022" style="max-width: 100%;"/></span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">相信有了酷鸟亚马逊</span>PPC助手的帮助,亚马逊广告报告分析也就没有那么难了。</span></div><p><br/></p>

站内入了促销和广告之外没有其他的办法了吗?如何从市场分析中去提高转化?

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大卖高精测评圈原来也能这么玩...

排名及流量浅蓝 发表了分享 • 0 个评论 • 101 次浏览 • 2018-07-24 16:47 • 来自相关话题

内容:小撕鸡编辑:小撕鸡本期精彩内容引导:1.铁 律2.提高转化的取胜钥匙3.高压前提下如何高效提高转化4.移除差评提高转化5.高精测评圈打造6.大卖应用下的黑科技铁 律电商行业,不变的铁律就是流量×转化率=销量;也就是说,卖家追求销量的路途上,永远也绕不开流量和转化率,当然,资源是有限的,流量也是有限的,尤其是近两年我们会发现,大量的中国卖家涌入跨境电商市场,涌入亚马逊,流量占用率已经逐渐饱和;这样的前提下,转化率就是所有卖家决胜千里的必由之路;10000个买家浏览,转化率10%和转化率30%带来的销量结果是不可能一样的;当然,也可能一样,主要取决于运营策略,一部分卖家会以价格来作为提高转化的方法,但打价格战,对于卖家来说,也不过流水而已,我一直在说,不赚钱赚吆喝的是傻X...正确的方法,是在保障足够利润空间的前提下提高转化,实现销量的提升;这种利润空间必然是要让卖家持续发展,并且过得滋润的空间;提高转化的取胜钥匙关于提高转化,我们在市场上的行业自媒体已经看过太多太多,陈词滥调的结论我相信卖家一定不希望我再复述;那么小撕鸡就提这么一点,越是被频繁爆料的关键词,也是最该解决的;大家有没有想过2018年最泛滥的行业热点词有哪些?不外乎关店,review被删除,差评....我们会发现基本与shua单有着必然联系,小撕鸡之前聊过关于shua单的基本逻辑《关于shua单,我们有些话想说...》;“很度卖家死店铺,review被撸空的直接原因其实很简单,市场shua单圈子就那么大,用的shua单买家账号就那么多,在一定程度下shua单账号高度重合;亚马逊机器人稍微修改一下标签代码就可以把雷同行为的买家账号找出来,并且标记高度符合“shua单”行为的店铺;全部封店,同时把这些买家账号全部清空,那么这些账号在亚马逊上所有的留评也会同时被亚马逊移除...”亚马逊上看似严重的shua单问题得到了解决,但给卖家带来的,是review被撸空、减少之后,最直接的流量转化率严重下降的问题;相信不少卖家最近已经脑补了不少砸电脑的画面了高压前提下如何高效提高转化亚马逊的忠实消费群体还是比较稳定的,但在review被亚马逊删除的前提下,对产品的信心产生了动摇,但哪怕无处落脚、且形成有效转化的这些流量四处流散,选择困难,却始终都还是被亚马逊牢牢攥在手里;而我们既然知道这一点,就也有意味着我们同时也知道,只要在review问题上处理得当,我们卖家将会比之前更高效、更有长期稳定的优势;移除差评提高转化按照以前的思路,我们能按照shua单同样的逻辑去让买家移除差评,或者更改成中好评就可以提高转化,我们之前也说过,以目前的第三方服务商移除差评来说,这个成本是比较高昂的;因此,第三方服务市场上如酷鸟review查询真实信息的功能才会如此火爆;所谓内部删差评服务,单个差评删除要价在800-1500元不等,想要删除2~3个也就是至少1600-4500元不等,以酷鸟查询review真实信息为例:平均33.3元/个的单价,找到10个差评人联系方式,333元,30%的移除概率,加上3笔成功利诱移除差评的成本100美金,也就是1000元左右,每3个成功案例成本直接节省600-3500元不等;具体移除方法请参照小撕鸡此前文章《亿级大卖捅破天,删差评原来是这么回事...》,但这么执行似乎效率也不够令人满意,以至于目前大卖圈子内衍生出来了一种全新玩法;高精测评圈打造可能对很多卖家来说,测评在2016年9月被亚马逊限制之后,就已经是黔驴技穷了,大卖家还可以利用社交软件(如Facebook,Ins,YouTube等等)来进行自我测评圈的转化和资源的沉淀,但高门槛,网红数量有限且基本资源被大卖垄断是普遍卖家的绝对痛点,站外测评也变得不那么容易;那么卖家们换一个角度考虑一下这样一件事情;亚马逊经过近段时间的删除评论,目前平台上的asin下面的还没被亚马逊官方删除的评论,这些留评的买家账号经过上半年的大逃杀一定是白号,也就是机器人识别下判断的“真实消费者账号”;也就意味着,但凡我们找到了这些留评人,联系上了买家,条件允许的情况下,我们卖家完全可以绕过门槛极高的社交渠道,打造自己的高精准测评圈!大卖应用下的黑科技从以上运营逻辑上来精准分析,利用现有Review找到留评人,并且完成自己的测评圈是完全可行的;而据小撕鸡了解到,目前一部分卖家已经开始着手打造这类高精准测评圈了,包括一部分大卖,同时也迭代出一部分新奇的“黑科技”玩法;比如说,不光只查找自己review好评中的留评人,也找直接竞争对手的评论,把竞争对手的好评买家账号全部撸一圈,找到真实信息之后,直接联系转化成测评资源;更精准,转化率更高,更安全,甚至有做电子产品的甚至可以去挖echo的好评买家!做高精测评圈,就这么流氓尤其这种私密信息,亚马逊迟早会把对外的数据泄露严格把关,因此把握的时间十分有限;至于评论的真实联系方式去哪里挖?小撕鸡又要放那张喜闻乐见而又不失脸面的表情包了此前我们一直在讲review查询功能可以找到差评买家,当然也可以找到好评买家的真实信息啦!而且操作极其简单,只要复制评论链接,黏贴进搜索页即可!至于价格嘛,确实在世界杯结束之后一周,不少卖家跟小撕鸡反映价格高的有点hold不住了;世界杯期间买了几百个世界杯后涨价了买不起了既然这是卖家们的心声,那么又有什么不能放的呢?即日起,酷鸟卖家助手review查询功能直降1/3,仅1000根羽毛一个!别问我为什么,为了卖家,就是这么任性...为了自己的高精测评圈,快下手吧!Review查询,就用酷鸟卖家助手(www.kuniao.com) 查看全部
<div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">内容:小撕鸡</div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">编辑:小撕鸡</div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="color:#a0522d;margin: 0px; padding: 0px; word-wrap: break-word;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;">本期精彩内容引导:</strong></span></div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">1.铁 律</div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">2.提高转化的取胜钥匙</div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">3.高压前提下如何高效提高转化</div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">4.移除差评提高转化</div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">5.高精测评圈打造</div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">6.大卖应用下的黑科技</div><p><br/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-size:16px;margin: 0px; padding: 0px; word-wrap: break-word;color:#ff0000;margin: 0px; padding: 0px; word-wrap: break-word;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">铁</span>&nbsp;<span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">律</span></span></strong></span></div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-size:16px;margin: 0px; padding: 0px; word-wrap: break-word;color:#ff0000;margin: 0px; padding: 0px; word-wrap: break-word;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;"><br/></span></strong></span></div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">电商行业,不变的铁律就是流量</span>×转化率=销量;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">也就是说,卖家追求销量的路途上,永远也绕不开流量和转化率,当然,资源是有限的,流量也是有限的,尤其是近两年我们会发现,大量的中国卖家涌入跨境电商市场,涌入亚马逊,流量占用率已经逐渐饱和;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">这样的前提下,转化率就是所有卖家决胜千里的必由之路;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">10000个买家浏览,转化率10%和转化率30%带来的销量结果是不可能一样的;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">当然,也可能一样,主要取决于运营策略,一部分卖家会以价格来作为提高转化的方法,但打价格战,对于卖家来说,也不过流水而已,我一直在说,不赚钱赚吆喝的是傻</span>X...</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">正确的方法,是在保障足够利润空间的前提下提高转化,实现销量的提升;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><img src="http://www.amazon1688.com/foru ... ot%3B width="266" alt="" style="margin: 0px; padding: 0px; word-wrap: break-word; max-width: 400px;"/><br/></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">这种利润空间必然是要让卖家持续发展,并且过得滋润的空间;</div><p><br/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;"><span style="font-size:16px;margin: 0px; padding: 0px; word-wrap: break-word;color:#ff0000;margin: 0px; padding: 0px; word-wrap: break-word;">提高转化的取胜钥匙</span></strong></span></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">关于提高转化,我们在市场上的行业自媒体已经看过太多太多,陈词滥调的结论我相信卖家一定不希望我再复述;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">那么小撕鸡就提这么一点,</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">越是被频繁爆料的关键词,也是最该解决的;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">大家有没有想过</span>2018年最泛滥的行业热点词有哪些?</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">不外乎关店,</span>review被删除,差评....</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">我们会发现基本与shua单有着必然联系,小撕鸡之前聊过关于shua单的基本逻辑《关于shua单,我们有些话想说</span>...》;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">“</div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">很度卖家死店铺,</span>review被撸空的直接原因其实很简单,市场shua单圈子就那么大,用的shua单买家账号就那么多,在一定程度下shua单账号高度重合;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">亚马逊机器人稍微修改一下标签代码就可以把雷同行为的买家账号找出来,并且标记高度符合</span>“shua单”行为的店铺;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">全部封店,同时把这些买家账号全部清空,那么这些账号在亚马逊上所有的留评也会同时被亚马逊移除</span>...</div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">”</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">亚马逊上看似严重的shua单问题得到了解决,但给卖家带来的,是</span>review被撸空、减少之后,最直接的流量转化率严重下降的问题;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><img src="http://www.amazon1688.com/foru ... ot%3B width="160" alt="" style="margin: 0px; padding: 0px; word-wrap: break-word; max-width: 400px;"/><br/></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">相信不少卖家最近已经脑补了不少砸电脑的画面了</div><p><br/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;"><span style="font-size:16px;margin: 0px; padding: 0px; word-wrap: break-word;color:#ff0000;margin: 0px; padding: 0px; word-wrap: break-word;">高压前提下如何高效提高转化</span></strong></span></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">亚马逊的忠实消费群体还是比较稳定的,但在</span>review被亚马逊删除的前提下,对产品的信心产生了动摇,但哪怕无处落脚、且形成有效转化的这些流量四处流散,选择困难,却始终都还是被亚马逊牢牢攥在手里;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><img src="http://www.amazon1688.com/foru ... ot%3B width="300" alt="" style="margin: 0px; padding: 0px; word-wrap: break-word; max-width: 400px;"/><br/></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">而我们既然知道这一点,就也有意味着我们同时也知道,只要在</span>review问题上处理得当,我们卖家将会比之前更高效、更有长期稳定的优势;</div><p><br/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;"><span style="font-size:16px;margin: 0px; padding: 0px; word-wrap: break-word;color:#ff0000;margin: 0px; padding: 0px; word-wrap: break-word;">移除差评提高转化</span></strong></span></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">按照以前的思路,我们能按照shua单同样的逻辑去让买家移除差评,或者更改成中好评就可以提高转化,我们之前也说过,以目前的第三方服务商移除差评来说,这个成本是比较高昂的;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">因此,第三方服务市场上如酷鸟</span>review查询真实信息的功能才会如此火爆;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">所谓内部删差评服务,单个差评删除要价在</span>800-1500元不等,想要删除2~3个也就是至少1600-4500元不等,以酷鸟查询review真实信息为例:</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">平均</span>33.3元/个的单价,找到10个差评人联系方式,333元,30%的移除概率,加上3笔成功利诱移除差评的成本100美金,也就是1000元左右,每3个成功案例成本直接节省600-3500元不等;</div><p><br/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">具体移除方法请参照小撕鸡此前文章《亿级大卖捅破天,删差评原来是这么回事</span>...》,但这么执行似乎效率也不够令人满意,以至于目前大卖圈子内衍生出来了一种全新玩法;</div><p><br/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;"><span style="font-size:16px;margin: 0px; padding: 0px; word-wrap: break-word;color:#ff0000;margin: 0px; padding: 0px; word-wrap: break-word;">高精测评圈打造</span></strong></span></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">可能对很多卖家来说,测评在</span>2016年9月被亚马逊限制之后,就已经是黔驴技穷了,大卖家还可以利用社交软件(如Facebook,Ins,YouTube等等)来进行自我测评圈的转化和资源的沉淀,但高门槛,网红数量有限且基本资源被大卖垄断是普遍卖家的绝对痛点,站外测评也变得不那么容易;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><img src="http://www.amazon1688.com/foru ... ot%3B width="300" alt="" style="margin: 0px; padding: 0px; word-wrap: break-word; max-width: 400px;"/><br/></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">那么卖家们换一个角度考虑一下这样一件事情;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">亚马逊经过近段时间的删除评论,目前平台上的</span>asin下面的还没被亚马逊官方删除的评论,这些留评的买家账号经过上半年的大逃杀一定是白号,也就是机器人识别下判断的“真实消费者账号”;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">也就意味着,但凡我们找到了这些留评人,联系上了买家,条件允许的情况下,我们卖家完全可以绕过门槛极高的社交渠道,打造自己的高精准测评圈!</div><p><br/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;"><span style="font-size:16px;margin: 0px; padding: 0px; word-wrap: break-word;color:#ff0000;margin: 0px; padding: 0px; word-wrap: break-word;">大卖应用下的黑科技</span></strong></span></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">从以上运营逻辑上来精准分析,利用现有</span>Review找到留评人,并且完成自己的测评圈是完全可行的;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">而据小撕鸡了解到,目前一部分卖家已经开始着手打造这类高精准测评圈了,包括一部分大卖,同时也迭代出一部分新奇的</span>“黑科技”玩法;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">比如说,不光只查找自己</span>review好评中的留评人,也找直接竞争对手的评论,把竞争对手的好评买家账号全部撸一圈,找到真实信息之后,直接联系转化成测评资源;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><img src="http://www.amazon1688.com/foru ... ot%3B width="252" alt="" style="margin: 0px; padding: 0px; word-wrap: break-word; max-width: 400px;"/><br/></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">更精准,转化率更高,更安全,甚至有做电子产品的甚至可以去挖</span>echo的好评买家!</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><img src="http://www.amazon1688.com/foru ... ot%3B width="240" alt="" style="margin: 0px; padding: 0px; word-wrap: break-word; max-width: 400px;"/><br/></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">做高精测评圈,就这么流氓</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">尤其这种私密信息,亚马逊迟早会把对外的数据泄露严格把关,因此把握的时间十分有限;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">至于评论的真实联系方式去哪里挖?</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">小撕鸡又要放那张喜闻乐见而又不失脸面的表情包了</div><p><br/><img src="http://www.amazon1688.com/foru ... ot%3B width="300" alt="" style="margin: 0px; padding: 0px; word-wrap: break-word; max-width: 400px; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">此前我们一直在讲</span>review查询功能可以找到差评买家,当然也可以找到好评买家的真实信息啦!</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">而且操作极其简单,只要复制评论链接,黏贴进搜索页即可!</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><img src="http://www.amazon1688.com/foru ... ot%3B width="300" alt="" style="margin: 0px; padding: 0px; word-wrap: break-word; max-width: 400px;"/><br/></div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><img src="http://www.amazon1688.com/foru ... ot%3B width="300" alt="" style="margin: 0px; padding: 0px; word-wrap: break-word; max-width: 400px;"/></div><p><br/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">至于价格嘛,确实在世界杯结束之后一周,不少卖家跟小撕鸡反映价格高的有点</span>hold不住了;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><img src="http://www.amazon1688.com/foru ... ot%3B width="300" alt="" style="margin: 0px; padding: 0px; word-wrap: break-word; max-width: 400px;"/></div><p><br/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">世界杯期间买了几百个</span></div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">世界杯后涨价了买不起了</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">既然这是卖家们的心声,那么又有什么不能放的呢?</div><p><br/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><img src="http://www.amazon1688.com/foru ... ot%3B width="300" alt="" style="margin: 0px; padding: 0px; word-wrap: break-word; max-width: 400px;"/></div><p><br/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">即日起,酷鸟卖家助手</span>review查询功能直降1/3,仅1000根羽毛一个!</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">别问我为什么,为了卖家,就是这么任性</span>...</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;margin: 0px; padding: 0px; word-wrap: break-word; font-size: 10.5pt;">为了自己的高精测评圈,快下手吧!</span></div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;margin: 0px; padding: 0px; word-wrap: break-word; font-size: 10.5pt;"><br/></span></div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">Review查询,就用酷鸟卖家助手(<a href="http://undefined" target="_blank" style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(51, 102, 153);">www.kuniao.com</a>)</div><p><br/></p>

亿级大卖捅破天,删差评原来是这么回事...

REVIEW及刷单浅蓝 发表了分享 • 1 个评论 • 167 次浏览 • 2018-07-03 14:14 • 来自相关话题

任何事情,讲的太多,也都是陈词滥调,不过对于我们卖家来说,有些话题,是我们永远绕不开的,比如说跟卖和差评;所以小撕鸡今天就不再重复今年亚马逊对卖家有多不友好了,虽然到上周五「6月29日」还不断有卖家的review被亚马逊移除...行业内原本应对差评的方法有两种:第一种是联系客户移除,但因受限于亚马逊平台对于卖家联系客户的限制(显然不如淘宝一般,站内信可谈的内容有限,同时还限制了卖家对于买家联系方式的获取,尤其是FBA);第二种,便是shua单,测评,通过大量的shua单测评,提高订单数量和配对的好评数量,从而实现对差评比例的稀释;上一周的文章中小撕鸡说到,一些评价被删除的起因,是因为留评被亚马逊机器人识别为大于同类产品留评比例,随后触发了亚马逊对listing中review的审核,因此评论就这么空了,而且哪怕是新的,且真实也应当有效的评论都存活不到24小时;在亚马逊删除了大量review的政策背景下,无疑是对刷评稀释差评的卖家一个巨大的打击,且不说差评比例增高,会逐渐大幅度的降低流量,转化率是一定会降低的,流量和转化率一起跌,销售量和流水自然也就断崖下跌;与此同时,行业内开始冒出一些宣称可以内部删除评价,最近更是如雨后春笋般逐渐火热了起来「平均删除每个差评报价在800-1500元不等...」;而针对这一点,6月30日,由酷鸟团队协助紫鸟、海西汇、数据脉在厦门举办的<2018年政策高压下的新玩法干货分享大会>上,我们的老朋友大兵恰巧也提到了这一点,并且给了我们卖家一些自己的看法;日本TOP3亿级大卖--大兵删差评常见的四种方式:1内部删差评?首先大兵也是通过朋友圈才知道的所谓内部删差评,当然大卖也是人,也会有想尝试的欲望,毕竟如果是真的,当然还是朝中有人好办事;但大兵心里也很明白,删差评这样的亚马逊核心,亚马逊很难去释放这样的权利出来;实际情况来看,所谓内部删差评,不过是一些服务商的噱头,并不存在...2撞库黑科技删评价撞库,坦白说有点像十几年前盗QQ拿Q币或者是删、添好友一样的逻辑;就是找到差评留评人的邮箱,并且把邮箱密码破解,一些人的使用习惯,邮箱一般也是亚马逊密码,通过进入客户的后台,直接删除差评;这样的道听途说,理论是上行得通,但非常难,就像我们卖家从流量到转化一样,是一个漏斗式的概率学说,不说破解邮箱密码难不难,又有多少人会把邮箱密码和亚马逊账号的密码设置成一样的?我们自己心里最清楚「反正我不是」...3差评申述恶意评价差评申诉实际上就是我们日常所说的,找客服开case,但实际情况是,现在刷好评越来越精明了,用白号,然后通过各种合理的搜索,加购,加心愿清单购买,再留评,刷差评也是一样,竞争对手的恶意差评也都是套路,说实在话我们并不能确定哪些差评是竞争对手恶意的差评,哪些又是真实留下的,更何况亚马逊客服?4站外联系买家删除评价通过一段时间的了解,大兵从身边的朋友了解到一种查找留评买家真实邮箱的渠道,通过找到买家的真实联系方式,直接联系客户,就可以在亚马逊站外,通过利诱等方式,让买家删除差评,删除的概率在20%~30%之间;上述我们所说的内部删差评,其实挑明了也就是这些服务商掌握了真实信息资源之后,略微变通打法,通过站外联系买家,降低风险,真删除的话就会给卖家一种“内部真有人”的假象;而这样的假象,虽然降低了风险,但也还是存在的;试想一下,交给服务商,中间的联络客户过程是完全未知的,保不齐哪句话就能让买家直接投诉到亚马逊去,让我们的店铺暴露无遗;但卖家自己如果能掌握留差评的买家真实信息的话,我们自己来操盘售后,维护这样的差评是不是会比给其他人操盘来的更安全?我们可以在不暴露店铺和ASIN的前提下,像大兵说的那样;邮件直接发“哥,你留的评价是不是可以删除一下?我给你转30美金...”如果得到对方感兴趣的回复,我们再把详细的留评截图拿出来,完成“交易”; 查看全部
<div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">任何事情,讲的太多,也都是陈词滥调,不过对于我们卖家来说,有些话题,是我们永远绕不开的,比如说跟卖和差评;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><img src="http://www.amazon1688.com/foru ... ot%3B width="300" alt="" style="margin: 0px; padding: 0px; word-wrap: break-word; max-width: 400px;"/></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">所以小撕鸡今天就不再重复今年亚马逊对卖家有多不友好了,虽然到上周五「</span>6月29日」还不断有卖家的review被亚马逊移除...</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;"><span style="color:#ff0000;margin: 0px; padding: 0px; word-wrap: break-word;">行业内原本应对差评的方法有两种:</span></strong></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">第一种是联系客户移除,但因受限于亚马逊平台对于卖家联系客户的限制(显然不如淘宝一般,站内信可谈的内容有限,同时还限制了卖家对于买家联系方式的获取,尤其是</span>FBA);</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">第二种,便是shua单,测评,通过大量的shua单测评,提高订单数量和配对的好评数量,从而实现对差评比例的稀释;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">上一周的文章中小撕鸡说到,一些评价被删除的起因,是因为留评被亚马逊机器人识别为大于同类产品留评比例,随后触发了亚马逊对</span>listing中review的审核,因此评论就这么空了,而且哪怕是新的,且真实也应当有效的评论都存活不到24小时;</div><p><br/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><img src="http://www.amazon1688.com/foru ... ot%3B width="300" alt="" style="margin: 0px; padding: 0px; word-wrap: break-word; max-width: 400px;"/></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">在亚马逊删除了大量</span>review的政策背景下,无疑是对刷评稀释差评的卖家一个巨大的打击,且不说差评比例增高,会逐渐大幅度的降低流量,转化率是一定会降低的,流量和转化率一起跌,销售量和流水自然也就断崖下跌;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">与此同时,行业内开始冒出一些宣称可以内部删除评价,最近更是如雨后春笋般逐渐火热了起来「平均删除每个差评报价在</span>800-1500元不等...」;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">而针对这一点,</span>6月30日,由酷鸟团队协助紫鸟、海西汇、数据脉在厦门举办的&lt;2018年政策高压下的新玩法干货分享大会&gt;上,我们的老朋友大兵恰巧也提到了这一点,并且给了我们卖家一些自己的看法;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><img src="http://www.amazon1688.com/foru ... ot%3B width="300" alt="" style="margin: 0px; padding: 0px; word-wrap: break-word; max-width: 400px;"/></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">日本</span>TOP3亿级大卖--大兵</div><p><br/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;"><span style="color:#ff0000;margin: 0px; padding: 0px; word-wrap: break-word;">删差评常见的四种方式:</span></strong></div><p><br/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="color:#ff8c00;margin: 0px; padding: 0px; word-wrap: break-word;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;">1</strong></span></div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="color:#ff8c00;margin: 0px; padding: 0px; word-wrap: break-word;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;">内部删差评?</strong></span></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">首先大兵也是通过朋友圈才知道的所谓内部删差评,当然大卖也是人,也会有想尝试的欲望,毕竟如果是真的,当然还是朝中有人好办事;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">但大兵心里也很明白,删差评这样的亚马逊核心,亚马逊很难去释放这样的权利出来;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">实际情况来看,所谓内部删差评,不过是一些服务商的噱头,并不存在</span>...</div><p><br/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="color:#ff8c00;margin: 0px; padding: 0px; word-wrap: break-word;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;">2</strong></span></div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="color:#ff8c00;margin: 0px; padding: 0px; word-wrap: break-word;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;">撞库黑科技删评价</strong></span></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">撞库,坦白说有点像十几年前盗</span>QQ拿Q币或者是删、添好友一样的逻辑;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">就是找到差评留评人的邮箱,并且把邮箱密码破解,一些人的使用习惯,邮箱一般也是亚马逊密码,通过进入客户的后台,直接删除差评;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">这样的道听途说,理论是上行得通,但非常难,就像我们卖家从流量到转化一样,是一个漏斗式的概率学说,不说破解邮箱密码难不难,又有多少人会把邮箱密码和亚马逊账号的密码设置成一样的?我们自己心里最清楚「反正我不是」</span>...</div><p><br/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="color:#ff8c00;margin: 0px; padding: 0px; word-wrap: break-word;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;">3</strong></span></div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="color:#ff8c00;margin: 0px; padding: 0px; word-wrap: break-word;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;">差评申述恶意评价</strong></span></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">差评申诉实际上就是我们日常所说的,找客服开</span>case,但实际情况是,现在刷好评越来越精明了,用白号,然后通过各种合理的搜索,加购,加心愿清单购买,再留评,刷差评也是一样,竞争对手的恶意差评也都是套路,说实在话我们并不能确定哪些差评是竞争对手恶意的差评,哪些又是真实留下的,更何况亚马逊客服?</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="color:#ff8c00;margin: 0px; padding: 0px; word-wrap: break-word;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;">4</strong></span></div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="color:#ff8c00;margin: 0px; padding: 0px; word-wrap: break-word;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;">站外联系买家删除评价</strong></span></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">通过一段时间的了解,大兵从身边的朋友了解到一种查找留评买家真实邮箱的渠道,通过找到买家的真实联系方式,直接联系客户,就可以在亚马逊站外,通过利诱等方式,让买家删除差评,删除的概率在</span>20%~30%之间;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">上述我们所说的内部删差评,其实挑明了也就是这些服务商掌握了真实信息资源之后,略微变通打法,通过站外联系买家,降低风险,真删除的话就会给卖家一种</span>“内部真有人”的假象;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">而这样的假象,虽然降低了风险,但也还是存在的;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">试想一下,交给服务商,中间的联络客户过程是完全未知的,保不齐哪句话就能让买家直接投诉到亚马逊去,让我们的店铺暴露无遗;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">但卖家自己如果能掌握留差评的买家真实信息的话,我们自己来操盘售后,维护这样的差评是不是会比给其他人操盘来的更安全?</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">我们可以在不暴露店铺和</span>ASIN的前提下,像大兵说的那样;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><img src="http://www.amazon1688.com/foru ... ot%3B width="300" alt="" style="margin: 0px; padding: 0px; word-wrap: break-word; max-width: 400px;"/></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">邮件直接发</span>“哥,你留的评价是不是可以删除一下?我给你转30美金...”如果得到对方感兴趣的回复,我们再把详细的留评截图拿出来,完成“交易”;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><br/></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><br/></div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><br/></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><br/></div><p><br/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><br/></div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><br/></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><br/></div><p><br/></p><p><br/></p>

亚马逊再好的产品没有评论都是白做?

REVIEW及刷单浅蓝 发表了分享 • 1 个评论 • 185 次浏览 • 2018-06-28 15:51 • 来自相关话题

亚马逊再好的产品不会索要好评都是白做?是的,没错!90%亚马逊消费者只要购买产品都会浏览评价;85%的亚马逊消费者相信评论,好评多的话,就愿意购买该产品;83%亚马逊消费者认为好评多的产品乃至店铺,容易对它们产生好感度及信任度。产品拥有的好评越多,就越能说服犹豫不决的亚马逊消费者购买产品,从而产生口碑的效应。好评效果如此大,亚马逊卖家惊不惊喜,意不意外,是不是很想要好评?哈哈,现在就把索好评大法送给亚马逊卖家~ 1.保证产品质量,研究竞争对手的产品评论 为什么会有差评?因为消费者觉得被亚马逊卖家给欺骗了,产品与所售Listing页面不符合。在索好评前,要先保证不会出现差评的情形,而这就需要卖家保证产品质量,诚实介绍自己的产品,不要添油加醋,天花乱坠的乱说一通。 另外,亚马逊卖家也要多研究竞争对手的产品评论,看看竞争对手的产品跟自己的产品有什么差别,分析出优缺点,从而改进自己的产品。这些对于亚马逊卖家而言,都是索取评论的基础。2.利用社交媒体,请消费者填写好评绝大多数消费者愿意成为亚马逊卖家社交媒体的粉丝,都表示对产品对店铺拥有一定的认可度,卖家可以在社交媒体上邀请他们对已买产品进行点评。3.发送“索好评”邮件,酷鸟智能索评亚马逊消费者在购买产品后, 亚马逊卖家要发送3封邮件给他们。第1封邮件:提醒亚马逊消费者产品已发货。第2封邮件:产品快要到货了。第3封邮件:产品已经到货,如果遇到问题请联系卖家,同时,提供一些产品使用注意事项之类的。大多数的亚马逊消费者只会花8秒看一下邮件内容,所以邮件内容一定要能够刺穿消费者的心。看到这里,想来一大部分的亚马逊卖家自己的心早就开始先破了。高考英语的作文都不是很会写,何况这英文邮件呢! 亚马逊卖家不用担心,酷鸟智能索评或许可以帮你补心。 1. 创建索评规则进入酷鸟卖家助手评价管理下的智能索评页面,点击新增规则,先创建您需要的索评条件;选择您想要应用此规则的店铺,命名规则然后勾选好想要排除的买家 2.邮件场景设定场景设定即邮件触发行为设置,系统分别有三种触发场景:买家下单后,卖家发货后,买家收到货后;设置邮件发送时间,索评邮件就会在相应的节点,自动发送给客户。3.邮件主题模板在选择场景时,酷鸟卖家助手为卖家朋友提供了邮件参考模板,卖家可以选择直接使用系统提供的模板也可以创建自己的个性模板。 其他索要好评注意点:1.索评时间:品类不同有所区别。一般周二-周五早上邀评,总体而言周五的来评率会比较高。2.邮件主题:邮件主题不一定是Feedback Request,可以用Order Information,别一开始就让买家距你的邮件于千里之外。记住,让买家打开邮件,你就成功一半了。   查看全部
<p style="text-align:center"><br/></p><p><span style=";font-family:微软雅黑;font-size:14px"><span style="font-family:微软雅黑">亚马逊再好的产品不会索要好评都是白做?是的,没错!</span>90%亚马逊消费者只要购买产品都会浏览评价;85%的亚马逊消费者相信评论,好评多的话,就愿意购买该产品;83%亚马逊消费者认为好评多的产品乃至店铺,容易对它们产生好感度及信任度。</span></p><p><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">产品拥有的好评越多,就越能说服犹豫不决的亚马逊消费者购买产品,从而产生口碑的效应。</span></p><p><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">好评效果如此大,亚马逊卖家惊不惊喜,意不意外,是不是很想要好评?</span></p><p><span style=";font-family:微软雅黑;font-size:14px"><span style="font-family:微软雅黑">哈哈,现在就把索好评大法送给亚马逊卖家</span>~</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p><strong><span style="font-family: 微软雅黑;font-size: 14px">1.保证产品质量,研究竞争对手的产品评论</span></strong><strong></strong></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p><span style=";font-family:微软雅黑;font-size:14px"><span style="font-family:微软雅黑">为什么会有差评?因为消费者觉得被亚马逊卖家给欺骗了,产品与所售</span>Listing页面不符合。在索好评前,要先保证不会出现差评的情形,而这就需要卖家保证产品质量,诚实介绍自己的产品,不要添油加醋,天花乱坠的乱说一通。</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span><span style="font-family: 微软雅黑;">另外,亚马逊卖家也要多研究竞争对手的产品评论,看看竞争对手的产品跟自己的产品有什么差别,分析出优缺点,从而改进自己的产品。</span></p><p><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">这些对于亚马逊卖家而言,都是索取</span><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">评论</span><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">的基础。</span></p><p><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑"><br/></span></p><p><strong><span style="font-family: 微软雅黑;font-size: 14px">2.利用社交媒体,请消费者填写好评</span></strong></p><p><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">绝大多数消费者愿意成为亚马逊卖家社交媒体的粉丝,都表示对产品对店铺拥有一定的认可度,卖家可以在社交媒体上邀请他们对已买产品进行点评。</span></p><p><strong><span style="font-family: 微软雅黑;font-size: 14px">3.发送“索好评”邮件,酷鸟智能索评</span></strong></p><p><span style=";font-family:微软雅黑;font-size:14px"><span style="font-family:微软雅黑">亚马逊消费者在购买产品后,</span> <span style="font-family:微软雅黑">亚马逊卖家要发送</span>3封邮件给他们。</span></p><p><span style=";font-family:微软雅黑;font-size:14px"><span style="font-family:微软雅黑">第</span>1封邮件:提醒亚马逊消费者产品已发货。</span></p><p><span style=";font-family:微软雅黑;font-size:14px"><span style="font-family:微软雅黑">第</span>2封邮件:产品快要到货了。</span></p><p><span style=";font-family:微软雅黑;font-size:14px"><span style="font-family:微软雅黑">第</span>3封邮件:产品已经到货,如果遇到问题请联系卖家,同时,提供一些产品使用注意事项之类的。</span></p><p><span style=";font-family:微软雅黑;font-size:14px"><span style="font-family:微软雅黑">大多数的亚马逊消费者只会花</span>8秒看一下邮件内容,所以邮件内容一定要能够刺穿消费者的心。</span></p><p><span style="font-family: 微软雅黑;">看到这里,想来一大部分的亚马逊卖家自己的心早就开始先破了。高考英语的作文都不是很会写,何况这英文邮件呢!</span><br/></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span><strong><span style="font-family: 微软雅黑;font-size: 14pxfont-family:微软雅黑">亚马逊卖家不用担心,酷鸟智能索评或许可以帮你补心。</span></strong></p><p><strong></strong></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span><span style="font-family: 微软雅黑; font-size: 14px;">1.&nbsp;</span><span style="font-family: 微软雅黑;">创建索评规则</span></p><p><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">进入</span><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">酷鸟卖家助手</span><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">评价管理下的智能索评页面,点击新增规则,先创建您需要的索评条件;选择您想要应用此规则的店铺,命名规则然后勾选好想要排除的买家</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span><span style="font-family: 微软雅黑; font-size: 14px;">2.邮件场景设定</span></p><p><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">场景设定即邮件触发行为设置,系统分别有三种触发场景:买家下单后,卖家发货后,买家收到货后;</span><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">设置邮件发送时间</span><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">,索评邮件就会在相应的节点,自动发送给客户。</span></p><p><span style="font-family: 微软雅黑; font-size: 14px;">3.邮件主题模板</span><br/></p><p><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">在选择场景时,<strong><span style="color:#ff0000">酷鸟</span></strong></span><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑;color:#ff0000"><strong>卖家助手</strong></span><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">为卖家朋友提供了邮件参考模板,卖家可以选择直接使用系统提供的模板也可以创建自己的个性模板。</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span><strong><span style="font-family: 微软雅黑;font-size: 14pxfont-family:微软雅黑">其他索要好评注意点:</span></strong></p><p><span style=";font-family:微软雅黑;font-size:14px">1.索评时间:品类不同有所区别。一般周二-周五早上邀评,总体而言周五的来评率会比较高。</span></p><p><span style=";font-family:微软雅黑;font-size:14px">2.邮件主题:邮件主题不一定是Feedback Request,可以用Order Information,别一开始就让买家距你的邮件于千里之外。记住,让买家打开邮件,你就成功一半了。</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p><br/></p>

亚马逊政策高压,你的review还好吗?

排名及流量浅蓝 发表了分享 • 0 个评论 • 114 次浏览 • 2018-06-26 11:01 • 来自相关话题

最近所有的热点,都离不开世界杯...几家欢喜几家愁今年的世界杯赌|场,呸,是球场,就跟上半年的亚马逊市场一样混乱,且绝大部分和review直接相关;近半年来,亚马逊在春节对大量涉嫌刷|单的账号进行了审核,随后关闭了大量非正规信用卡注册的买家账号,并且在没有任何警告的情况下关闭了大量海外买家的评价功能;今年5月底到6月初,亚马逊开始莫名其妙的删除评价,其中不少被删除的评价还是真实评价;6月中旬,亚马逊对于频繁退货的买家账号进行了封号...与此同时,亚马逊也在对平台做着对应的调整,如商品详情结合review有了新的展示等等...而对于政策高压的亚马逊卖家来说,真实写照显然是不尽如人意的,可是你们看,世界杯赛场上,阿根廷小组赛第一轮被逼平,第二场惨败,有尼日利亚来救架;德国第一场爆冷,第二场全场比赛剩下18秒,所有人都认为凉了,却最终绝 杀掌握出线主动权;五星巴西,遭遇顽强阻击,最终补时两球,完成救赎;可我们又该拿什么来拯救我们的review呢?今天我们就来聊一聊,如何在高压政策下打造review。1Review被删的原理了解到的事情是,删除评价的计算方法却与产品listing本身的订单数量息息相关;在选择删除review的产品和店铺的时候,亚马逊会通过同一类别产品BSR的平均销量和获取评价的几率计算每个卖家listing理论上应该获得评价的总数和新增评价的数量和走势;当你的订单数量低于同类产品的平均单量,相反review数量却多于同类销量产品的平均评价数时,亚马逊机器人将自动根据每日时间轴删除评价;而在删除的过程中,亚马逊当然不存在考虑商品评价的真实性,因为在系统后台,所谓真实和刷单构成的review,不过都是review罢了,机器人只控制数量,不监管真实性,更何况,大概率删除的都是好评,因此才会有卖家不断抱怨,真实VP没了,差评却始终还在;而许多产品品质本身就不过关,或者操作繁琐,却没能好好引导用户使用的产品,更容易招来客户的差评;因此,不少卖家在政策高压下,会发现自己listing的订单转化率,直线下滑...2review被删怎么办?此前我们很多文章都写过,包括亚马逊今年为什么会严打review,从哪些角度严打;而想要应对,我们具体情况具体分析,review普遍存在两种情况:第一种,review被删除了少数几个,同时被限制了评论;虽然被限制了评论,不能上评价了,但是我们的review在这种情况下没有被清空,也是代表目前的其他评论暂时都还没有问题;上文内容中小撕鸡有说过,亚马逊机器人在清理review的时候判断了listing评论数量超过了订单量对应的标准比例,所以它会给你限制掉;遇上这种,稍微避避风头,观察listing在销量稳定的情况下,是否有新的review产生,在销售量持续平稳的情况下,卖家的留评比例会被逐渐稀释,从而达到安全线以下,之后就会恢复正常了;第二种情况比较严重,也就是listing 的review全部清空;这么说吧,有渠道拿回来的,我这里不聊了,不在我理解范畴内,说说对于review被清空的listing的看法;那些被亚马逊删除的评论,也会有一些逐渐还给含冤的卖家,理由是更新算法,会误删一些,然后就损失个把评论,又回到第一种情况;当然也有被判断成刷评而导致Review被清空的,除了自己刷没刷自己心里有点数之外,正常来说review是回不来了;在review被清空之后,正常来说,短时间内亚马逊的流量还是保持原有体量的,毕竟原有流量还是得尊重卖家的,可是重点在于,review被清空了,哪里来的转化率?没有转化率,出单量就低,那么等待着这个listing的就是慢性死亡;所以在这种前提下,我们很可能会耗费相比之前更大的时间,经历,现金成本,效果还不好,也就是所谓的事倍功半,与其这样,倒不如战略性放弃,弃车保帅,把投入放到其他尚未波及,或者影响不大的产品上;同时,被释放出来的流量也会成为其他卖家争夺的重点,因此在今年的政策高压下,PPC广告的合理应用,也将会是卖家的一个分水岭;3提升review,卖家还能做些什么呢?上有政策,下有对策,政策一直变,对策自然也会变;而今年的review政策如此高压,也会迫使卖家更往安全、合理的增加review提及review质量去发展;个人观点来看,能做的有且不仅只有以下两方面:· 合理范畴内索评,提高评论数量老生常谈,再次强调,索评不是索评好评,而是索取评论;当然,很多卖家都懂得催评,可是催评和索评还是有一定本质区别的,催评是一种更主观,也是一种更直接的行为,索评是一种索求行为,前提是等价交换,在售后上有所付出;可大家也都明白,亚马逊目前的政策,机器人对邮件内关于好评,订单号,五星等等敏感词汇的监、管力度很大,同时对垃圾邮件的处理也十分严苛,甚至允许买家拒收卖家除重要邮件外的邮件;但百密总会有疏,我们发现,亚马逊允许买家拒收卖家的邮件,可不包含重要邮件,也就是一些跟订单,购买商品使用等相关重要信息的邮件,亚马逊还是会帮助卖家传达到位的,甚至可以在标题中添加「Important」字样,减少退信的概率;· 及时处理差评,早移除,提高评论质量差评的出现总是令人烦恼的,在政策不够严谨的前提下,我们尚可以用刷好评来稀释差评在评论中的占比,可在高压政策下,不论评论好坏,真实性与否,被删除的评论选择是我们无法预估的;因此,一旦出现差评很有可能就把星级拉低,所以我们还需要及时的发现和处理差评;处理差评来说,找到留差评人的站内外邮箱都是一种很好的选择;目前市场上比较盛行的方式是我之前文章中介绍的通过群发订单站内信,插件爬行message中的买家信息,和订单、留评页中的基础代码进行配对而实现的,大致原理各位可以复习点这里复习;找到买家的订单之后,我们实际上就可以直接联系对应订单买家的站内邮箱了,咨询买家对产品的不满之处,然后加以处理,在妥善沟通过程中,尽可能的让买家移除差评即可; 查看全部
<div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">最近所有的热点,</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">都离不开世界杯...</span></div><p><br/></p><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">几家欢喜几家愁</span></div><div style="word-wrap: break-word;"><br/></div><p><span style="font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></p><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">今年的世界杯赌|场,</span></div><div style="word-wrap: break-word;"><span style="font-size:12px;word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;">呸,</span><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;"></span></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">是球场,</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">就跟上半年的亚马逊市场一样混乱,且绝大部分和review直接相关;</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">近半年来,亚马逊在春节对大量涉嫌刷|单的账号进行了审核,随后关闭了大量非正规信用卡注册的买家账号,并且在没有任何警告的情况下关闭了大量海外买家的评价功能;</span></div><p><span style="font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></p><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">今年5月底到6月初,亚马逊开始莫名其妙的删除评价,其中不少被删除的评价还是真实评价;</span></div><p><span style="font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></p><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">6月中旬,亚马逊对于频繁退货的买家账号进行了封号...</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">与此同时,亚马逊也在对平台做着对应的调整,如商品详情结合review有了新的展示等等...</span><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">而对于政策高压的亚马逊卖家来说,真实写照显然是不尽如人意的,</span></div><p><span style="font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></p><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">可是你们看,世界杯赛场上,阿根廷小组赛第一轮被逼平,第二场惨败,有尼日利亚来救架;</span><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">德国第一场爆冷,第二场全场比赛剩下18秒,所有人都认为凉了,却最终绝 杀掌握出线主动权;</span></div><div style="word-wrap: break-word;"><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">五星巴西,遭遇顽强阻击,最终补时两球,完成救赎;</span><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">可我们又该拿什么来拯救我们的review呢?</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><span style="color:#ff8a78;word-wrap: break-word;">今天我们就来聊一聊,如何在高压政策下打造review。</span><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;color:#d24a35;word-wrap: break-word;"><span style="word-wrap: break-word; font-weight: 700;">1</span></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><span style="color:#d24a35;word-wrap: break-word;"><span style="word-wrap: break-word; font-weight: 700;">Review被删的原理</span></span><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">了解到的事情是,删除评价的计算方法却与产品listing本身的订单数量息息相关;</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">在选择删除review的产品和店铺的时候,亚马逊会通过同一类别产品BSR的平均销量和获取评价的几率计算每个卖家listing理论上应该获得评价的总数和新增评价的数量和走势;</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">当你的订单数量低于同类产品的平均单量,相反review数量却多于同类销量产品的平均评价数时,亚马逊机器人将自动根据每日时间轴删除评价;</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">而在删除的过程中,亚马逊当然不存在考虑商品评价的真实性,因为在系统后台,所谓真实和刷单构成的review,不过都是review罢了,机器人只控制数量,不监管真实性,更何况,大概率删除的都是好评,因此才会有卖家不断抱怨,真实VP没了,差评却始终还在;</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="font-size:12px;word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;">而许多产品品质本身就不过关,或者操作繁琐,却没能好好引导用户使用的产品,更容易招来客户的差评;</span><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;">因此,不少卖家在政策高压下,会发现自己listing的订单转化率,直线下滑...</span></span></div></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;"></span></div><div style="word-wrap: break-word;"><div style="word-wrap: break-word;"><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;color:#d24a35;word-wrap: break-word;"><span style="word-wrap: break-word; font-weight: 700;">2</span></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;color:#d24a35;word-wrap: break-word;"><span style="word-wrap: break-word; font-weight: 700;">review被删怎么办?</span></span></div><span style="font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">此前我们很多文章都写过,包括亚马逊今年为什么会严打review,从哪些角度严打;</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">而想要应对,我们具体情况具体分析,review普遍存在两种情况:</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><span style="word-wrap: break-word; font-weight: 700;">第一种,review被删除了少数几个,同时被限制了评论;</span></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">虽然被限制了评论,不能上评价了,但是我们的review在这种情况下没有被清空,也是代表目前的其他评论暂时都还没有问题;</span><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">上文内容中小撕鸡有说过,亚马逊机器人在清理review的时候判断了listing评论数量超过了订单量对应的标准比例,所以它会给你限制掉;</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">遇上这种,稍微避避风头,观察listing在销量稳定的情况下,是否有新的review产生,在销售量持续平稳的情况下,卖家的留评比例会被逐渐稀释,从而达到安全线以下,之后就会恢复正常了;</span></div><span style="font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><span style="word-wrap: break-word; font-weight: 700;">第二种情况比较严重,也就是listing 的review全部清空;</span></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">这么说吧,有渠道拿回来的,我这里不聊了,不在我理解范畴内,说说对于review被清空的listing的看法;</span><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">那些被亚马逊删除的评论,也会有一些逐渐还给含冤的卖家,理由是更新算法,会误删一些,然后就损失个把评论,又回到第一种情况;</span><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">当然也有被判断成刷评而导致Review被清空的,除了自己刷没刷自己心里有点数之外,正常来说review是回不来了;</span></div><span style="font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">在review被清空之后,正常来说,短时间内亚马逊的流量还是保持原有体量的,毕竟原有流量还是得尊重卖家的,可是重点在于,review被清空了,哪里来的转化率?没有转化率,出单量就低,那么等待着这个listing的就是慢性死亡;</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">所以在这种前提下,我们很可能会耗费相比之前更大的时间,经历,现金成本,效果还不好,也就是所谓的事倍功半,与其这样,倒不如战略性放弃,弃车保帅,把投入放到其他尚未波及,或者影响不大的产品上;</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">同时,被释放出来的流量也会成为其他卖家争夺的重点,因此在今年的政策高压下,PPC广告的合理应用,也将会是卖家的一个分水岭;</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div></div><span style="font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;color:#d24a35;word-wrap: break-word;"><span style="word-wrap: break-word; font-weight: 700;">3</span></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><span style="color:#d24a35;word-wrap: break-word;"><span style="word-wrap: break-word; font-weight: 700;">提升review,卖家还能做些什么呢?</span></span><br/></span></div><span style="font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">上有政策,下有对策,政策一直变,对策自然也会变;</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">而今年的review政策如此高压,也会迫使卖家更往安全、合理的增加review提及review质量去发展;</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">个人观点来看,能做的有且不仅只有以下两方面:</span></div><span style="font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><span style="word-wrap: break-word; font-weight: 700;">· 合理范畴内索评,提高评论数量</span></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">老生常谈,再次强调,索评不是索评好评,而是索取评论;</span><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">当然,很多卖家都懂得催评,可是催评和索评还是有一定本质区别的,催评是一种更主观,也是一种更直接的行为,索评是一种索求行为,前提是等价交换,在售后上有所付出;</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">可大家也都明白,亚马逊目前的政策,机器人对邮件内关于好评,订单号,五星等等敏感词汇的监、管力度很大,同时对垃圾邮件的处理也十分严苛,甚至允许买家拒收卖家除重要邮件外的邮件;</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">但百密总会有疏,我们发现,亚马逊允许买家拒收卖家的邮件,可不包含重要邮件,也就是一些跟订单,购买商品使用等相关重要信息的邮件,亚马逊还是会帮助卖家传达到位的,甚至可以在标题中添加<span style="word-wrap: break-word; font-weight: 700;">「Important」</span>字样,减少退信的概率;</span></div><br/><div style="word-wrap: break-word;"><div style="word-wrap: break-word;"><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px; white-space: normal;"><span style="font-family:Tahoma, &amp;quot;;word-wrap: break-word;color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><span style="word-wrap: break-word; font-weight: 700;">· 及时处理差评,早移除,提高评论质量</span></span></div><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;font-size:12px;word-wrap: break-word;"><br/></span><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px; white-space: normal;"><span style="font-family:Tahoma, &amp;quot;;word-wrap: break-word;color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">差评的出现总是令人烦恼的,在政策不够严谨的前提下,我们尚可以用刷好评来稀释差评在评论中的占比,可在高压政策下,不论评论好坏,真实性与否,被删除的评论选择是我们无法预估的;</span><span style="color:#333333;word-wrap: break-word;font-family:Tahoma, &amp;quot;;word-wrap: break-word;font-size:12px;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;">因此,一旦出现差评很有可能就把星级拉低,所以我们还需要及时的发现和处理差评;</span><span style="color:#333333;word-wrap: break-word;font-family:Tahoma, &amp;quot;;word-wrap: break-word;font-size:12px;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;">处理差评来说,找到留差评人的站内外邮箱都是一种很好的选择;</span></div><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;font-size:12px;word-wrap: break-word;"><br/></span><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px; white-space: normal;"><span style="font-family:Tahoma, &amp;quot;;word-wrap: break-word;color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">目前市场上比较盛行的方式是我之前文章中介绍的通过群发订单站内信,插件爬行message中的买家信息,和订单、留评页中的基础代码进行配对而实现的,大致原理各位可以复习<span style="color:#eb7350;word-wrap: break-word;">点这里复习;</span></span></div><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px; white-space: normal;"><span style="font-family:Tahoma, &amp;quot;;word-wrap: break-word;color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;color:#eb7350;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px; white-space: normal;"><span style="font-family:Tahoma, &amp;quot;;word-wrap: break-word;color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">找到买家的订单之后,我们实际上就可以直接联系对应订单买家的站内邮箱了,咨询买家对产品的不满之处,然后加以处理,在妥善沟通过程中,尽可能的让买家移除差评即可;</span></div><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px; white-space: normal;"><span style="font-family:Tahoma, &amp;quot;;word-wrap: break-word;color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px; white-space: normal;"><br/></div><div><span style="word-wrap: break-word; color: rgb(51, 51, 51);font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><span style="color:#333333;word-wrap: break-word; font-family: Tahoma, &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px; white-space: normal;"></span></div></div></div></div><p><br/></p>

超实用! 这样的亚马逊索评模板老外必回

REVIEW及刷单浅蓝 发表了分享 • 0 个评论 • 186 次浏览 • 2018-06-21 17:57 • 来自相关话题

我们都知道,在亚马逊平台上,评论的数量和评级对于卖家来说是至关重要的。卖家需要考虑在亚马逊上如何索评,以及亚马逊索评模板如何写才能让老外回复提高留评率。然而索评邮件看似简单,如果不懂得邮件内容怎么写,不懂如何在适当的时候发送合适的邮件,那么,你发的这些邮件可能全部都石沉大海,徒劳无功。想要让买家主动给你留评论,除了做好产品之外还需要优质的售后服务,邮件沟通就是其中一个方面。卖家们想获得更多好评都在用各种软件给客户发索评邮件,但是你的亚马逊索评模板客户是否愿意看?你的索评邮件内容是否有足够的吸引力?下面这三封亚马逊索评模板可以让你事半功倍!Step 1亚马逊索评模板一:买家下单后及时的给买家发送一封感谢信之类的邮件,当然也可以是介绍产品的使用说明之类的邮件。[Important]Your order has been confirmed!Hi, *|buyer_name|*,I'm just writing to let you know that Amazon has confirmed your new order:Order ID: *|order_id|*I am personally following up on every order to make sure everything was delivered safe and sound! If you have any question, please be sure to write backI will make sure to set things right. Our small team at Company works hard to ensure that you have a happy shopping here.Have a good day.Thank you very much for your support!Support TeamStep 2 亚马逊索评模板二:卖家发货后可以发送一封发货提醒邮件,提醒客户注意收货。[Important]Your order has been shipped!Hi, *|buyer_name|*,I’m writing to let you know that Amazon has shipped your new order:*|order_id|**|order_time|*Once your order arrives, please be sure to write back if there is any problem with the order or if you have any question. I will make sure that your problems are well solved, and that you receive the best customer service and are 100 percent Happy with your purchase. Thanks :)Have great day!Support TeamStep3 亚马逊索评模板三:买家收货后可以询问产品体验,最后请求买家如果觉得满意的话留下评价。[Important]How is your order?Hello *|buyer_name|*,We noticed that your order was delivered recently. By now you’ve had a chance to try out your *|asin|*! I just wanted to make sure everything went perfectly with your purchase! If you have any problem, please reply to this message so I can make it right for you. *|order_id|**|order_time|*We value and appreciate very much your compliments, suggestions or complaints in order to improve our services. it would be amazing if you could leave us an honest review, Amazon customers rely heavily on reviews, yet so few Amazon customers ever take the time to write them! If you do have time, it really helps our small business. You can simply click the link below and leave us your valuable review *|feedback_url|*If by any chance that you're not satisfied, before leaving any negative review, please give us a chance to make it right and contact us so that we can help solve your problem.. Thank you again for your understanding and continuous support. Have a great day!Support Team看了这么多封亚马逊索评模板,该选择什么样的方式来发送邮件呢,如果是单纯的手工针对每个订单发送这么多邮件肯定是行不通的,费时费力不说,手动发送还容易出错。这里我们可以借助酷鸟卖家助手智能索评工具群发邮件。以上三封亚马逊索评模板均来源于酷鸟卖家助手,还有其他各种语言邮件模板以及差评回复等模板;你可以在系统创建好邮件模版统一发送邮件,比如,今天产生的订单我可以用同一个模板对今天产生的所有订单发送邮件,当然,不需要索评的订单买家也可以排除,具体发送时间也可以自行设定。当然,如果由于客观原因出现了差评,只要是发送过邮件的订单,通过酷鸟卖家助手的采集买家ID插件,就可以很快找出差评买家,然后请求买家移除或修改。若是没有发过邮件也可以用酷鸟卖家助手站内信群发功能先发送邮件再找差评。 查看全部
<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p">我们都知道,在亚马逊平台上,评论的数量和评级对于卖家来说是至关重要的。卖家需要考虑在亚马逊上如何索评,以及亚马逊索评模板如何写才能让老外回复提高留评率。<span class="bjh-br"></span></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p">然而索评邮件看似简单,如果不懂得邮件内容怎么写,不懂如何在适当的时候发送合适的邮件,那么,你发的这些邮件可能全部都石沉大海,徒劳无功。</span></p><div class="img-container" style="margin-top: 30px; color: rgb(0, 0, 0); font-family: arial; font-size: 12px; white-space: normal;"><img class="normal" width="428px" src="http://t10.baidu.com/it/u=346213293,4165225336&fm=173&app=25&f=JPEG?w=428&h=220&s=BA81E14CDE4514553CE06518030050DA" style="display: block; margin: 0px auto;"/></div><p style="margin-top: 26px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p">想要让买家主动给你留评论,除了做好产品之外还需要优质的售后服务,邮件沟通就是其中一个方面。卖家们想获得更多好评都在用各种软件给客户发索评邮件,但是你的亚马逊索评模板客户是否愿意看?你的索评邮件内容是否有足够的吸引力?下面这三封亚马逊索评模板可以让你事半功倍!</span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p"></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p"><span class="bjh-strong" style="font-size: 18px; font-weight: 700;">Step 1</span>亚马逊索评模板一:买家下单后</span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p"></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p">及时的给买家发送一封感谢信之类的邮件,当然也可以是介绍产品的使用说明之类的邮件。</span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p"></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p">[Important]Your order has been confirmed!</span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p"></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p">Hi, *|buyer_name|*,<span class="bjh-br"></span><span class="bjh-br"></span>I&#39;m just writing to let you know that Amazon has confirmed your new order:<span class="bjh-br"></span><span class="bjh-br"></span>Order ID: *|order_id|*<span class="bjh-br"></span><span class="bjh-br"></span>I am personally following up on every order to make sure everything was&nbsp;<span class="bjh-br"></span>delivered safe and sound! If you have any question, please be sure to write back<span class="bjh-br"></span><span class="bjh-br"></span>I will make sure to set things right. Our small team at Company works hard to&nbsp;<span class="bjh-br"></span>ensure that you have a happy shopping here.<span class="bjh-br"></span><span class="bjh-br"></span>Have a good day.<span class="bjh-br"></span><span class="bjh-br"></span>Thank you very much for your support!<span class="bjh-br"></span><span class="bjh-br"></span>Support Team</span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p"></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p"><span class="bjh-strong" style="font-size: 18px; font-weight: 700;">Step 2&nbsp;</span>亚马逊索评模板二:卖家发货后</span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p"></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p">可以发送一封发货提醒邮件,提醒客户注意收货。</span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p"></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p">[Important]Your order has been shipped!</span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p"></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p">Hi, *|buyer_name|*,<span class="bjh-br"></span><span class="bjh-br"></span>I’m writing to let you know that Amazon has shipped your new order:<span class="bjh-br"></span>*|order_id|*<span class="bjh-br"></span>*|order_time|*<span class="bjh-br"></span><span class="bjh-br"></span>Once your order arrives, please be sure to write back if there is any problem with the order or if you have any question. I will make sure that your problems are well solved, and that you receive the best customer service and are 100 percent Happy with your purchase. Thanks :)<span class="bjh-br"></span>Have great day!<span class="bjh-br"></span><span class="bjh-br"></span>Support Team</span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p"><span class="bjh-br"></span></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p"><span class="bjh-strong" style="font-size: 18px; font-weight: 700;">Step3&nbsp;</span>亚马逊索评模板三:买家收货后</span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p"></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p">可以询问产品体验,最后请求买家如果觉得满意的话留下评价。</span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p"></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p">[Important]How is your order?</span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p"></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p">Hello *|buyer_name|*,<span class="bjh-br"></span><span class="bjh-br"></span>We noticed that your order was delivered recently. By now&nbsp;<span class="bjh-br"></span>you’ve had a chance to try out your *|asin|*! I just wanted to&nbsp;<span class="bjh-br"></span>make sure everything went perfectly with your purchase!&nbsp;<span class="bjh-br"></span>If you have any problem, please reply to this message so I can make it right for you.&nbsp;<span class="bjh-br"></span><span class="bjh-br"></span>*|order_id|*<span class="bjh-br"></span>*|order_time|*<span class="bjh-br"></span><span class="bjh-br"></span>We value and appreciate very much your compliments, suggestions or&nbsp;<span class="bjh-br"></span>complaints in order to improve our services. it would be amazing if you could&nbsp;<span class="bjh-br"></span>leave us an honest review, Amazon customers rely heavily on reviews, yet so&nbsp;<span class="bjh-br"></span>few Amazon customers ever take the time to write them! If you do have time,&nbsp;<span class="bjh-br"></span>it really helps our small business. You can simply click the link below and leave&nbsp;<span class="bjh-br"></span>us your valuable review&nbsp;<span class="bjh-br"></span><span class="bjh-br"></span>*|feedback_url|*<span class="bjh-br"></span><span class="bjh-br"></span>If by any chance that you&#39;re not satisfied, before leaving any negative review,&nbsp;<span class="bjh-br"></span>please give us a chance to make it right and contact us so that we can help solve&nbsp;<span class="bjh-br"></span>your problem..&nbsp;<span class="bjh-br"></span><span class="bjh-br"></span>Thank you again for your understanding and continuous support.&nbsp;<span class="bjh-br"></span><span class="bjh-br"></span>Have a great day!<span class="bjh-br"></span><span class="bjh-br"></span>Support Team</span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p"></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p">看了这么多封亚马逊索评模板,该选择什么样的方式来发送邮件呢,如果是单纯的手工针对每个订单发送这么多邮件肯定是行不通的,费时费力不说,手动发送还容易出错。这里我们可以借助<span class="bjh-strong" style="font-size: 18px; font-weight: 700;">酷鸟卖家助手</span>智能索评工具群发邮件。</span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p">以上三封亚马逊索评模板均来源于酷鸟卖家助手,还有其他各种语言邮件模板以及差评回复等模板;你可以在系统创建好邮件模版统一发送邮件,比如,今天产生的订单我可以用同一个模板对今天产生的所有订单发送邮件,当然,不需要索评的订单买家也可以排除,具体发送时间也可以自行设定。</span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p"><span class="bjh-br"></span></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p">当然,如果由于客观原因出现了差评,只要是发送过邮件的订单,通过酷鸟卖家助手的采集买家ID插件,就可以很快找出差评买家,然后请求买家移除或修改。若是没有发过邮件也可以用酷鸟卖家助手站内信群发功能先发送邮件再找差评。</span></p><p><br/></p>

紧急!亚马逊卖家注意,这样做主图产品会被下架!

选品浅蓝 发表了分享 • 0 个评论 • 147 次浏览 • 2018-06-12 15:50 • 来自相关话题

作为深耕跨境电商行业的卖家,想必已经对亚马逊各种政策、整治措施习以为常了。姐夫现在采取措施的方式可以说是简单粗暴,毫不留情了,让我等卖家岿然不敢心存侥幸。删评事件余热未散,最近又频放大招,封号、整合review功能、要求注册各国的VAT税号等等风波不断。 近日,酷鸟用户群里部分卖家表示收到亚马逊邮件,邮件中称产品图片将迎来新政策,这一改革将在7月份全面整治,凡是主图不合规的Listing都将被禁止显示,卖家收到的邮件如下: “为确保最佳的客户体验,自2018年7月份开始,如果卖家主图像中存在如下几个问题,那么该Listing类目将被屏蔽整改,包括: —非白色背景—像素化图像或边缘锯齿状图像—显示任何文字、徽标、图形或水印的图像—图像中显示多个产品视图、颜色或尺寸—使用模型模特的商品—产品占图片框架的85%以下由此可见,过去如部分家庭装饰用品等是不强制一定要用纯白背景,而现在亚马逊不仅要严抓没有按照纯白底图片上传的Listing,对于主图带logo、文字等图形也严加整改。 对于消费者而言,无论在哪个平台购买产品,大家都会第一眼关注产品图片,所以图片是决定消费者是否购买的关键因素。 建议卖家以后在作图之前,一定要先了解亚马逊对图片的要求。 一、亚马逊产品图片尺寸格式 1. 亚马逊图片最长边必须至少为1000像素。当图片的高度或宽度至少1000像素时,该图片具有缩放功能,卖家能放大图片局部查看商品细节,这个功能具有增加销售量的作用。2. 图片最短的边长不能低于500像素。否则无法上传到亚马逊后台。图片太小了,也不方便买家查看商品,建议卖家在上传商品图片时,边长在1001以上的。3. 在上主图与辅图时,建议尺寸一致,这样会比较美观。4. 图片的格式可以使用JPEG , TIFF , GIF,这几种在亚马逊上是可以上传的,建议使用JPEG格式的,这种格式的图片在上传时的速度比较快。5. 图像的横向和纵向比例是1:1.3时,可以在亚马逊的网站达到最佳的视觉效果。 二、亚马逊产品主图要求 1. 主图的背景必须是纯白色(亚马逊搜索和产品详情界面的也是纯白的,纯白的RGB值是255,255 ,255 )。2. 主图要是产品的实际图,不是插图,更不是手绘图或漫画图。3. 主图不能带LOGO和水印,也最好不要有不在订单内的配件、道具等(产品本身的LOGO是允许的)4. 主图中的产品最好是占据图片大约85%左右的空间5. 对于有变体的商品,父子商品都要有主图。6. 产品必须在图片中清晰可见,需要显示整个产品,不能只有部分或多角度组合图。7. 有些类目允许有模特(如Apparel、内衣、袜子),而且只能使用真人模特,不能使用服装店里的那种模型模特。模特必须是正面站立,不能是侧面、背面、多角度组合图、坐姿等。主图模特身上不能有非售物品。  部分特殊产品主图应注意: ●鞋子的主图必须是单只鞋子的照片,最好是左脚朝左。穿在模特脚上的图片只能出现在辅图,不能出现在主图上●耳环主图要成对出现●袜子单双卖需放单双主图,成套卖主图上可以出现所有套装中的袜子,但不能有卡纸  主图是产品的主要形象,也是消费者在搜索结果中最显而易见的地方。卖家在按照亚马逊的相关政策来上传产品图片的时候,要清晰的展示产品以及消费者想看到的信息,成功吸引消费者的眼球,从而引导他们点击进入商品详细页面,然后通过附图加深他们对产品认识和信赖,最终达成购买。   查看全部
<p><span style="font-family: 微软雅黑; font-size: 14px;">作为深耕跨境电商行业的卖家,想必已经对亚马逊各种政策、整治措施习以为常了。姐夫现在采取措施的方式可以说是简单粗暴,毫不留情了,让我等卖家岿然不敢心存侥幸。删评事件余热未散,最近又频放大招,封号、整合</span><span style="font-family: 微软雅黑; font-size: 14px;">review功能、要求注册各国的VAT税号等等风波不断。</span><br/></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span><span style="font-family: 微软雅黑; font-size: 14px;">近日,酷鸟用户群里部分卖家表示收到亚马逊邮件,邮件中称产品图片将迎来新政策,这一改革将在</span><span style="font-family: 微软雅黑; font-size: 14px;">7月份全面整治,凡是主图不合规的Listing都将被禁止显示,卖家收到的邮件如下:</span></p><p><img src="http://www.bilinbbs.com/upload ... Bspan style=";font-family:微软雅黑;font-size:14px"></span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p><span style=";font-family:微软雅黑;font-size:14px">“为确保最佳的客户体验,自2018年7月份开始,如果卖家主图像中存在如下几个问题,那么该Listing类目将被屏蔽整改,包括:</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p><span style=";font-family:微软雅黑;font-size:14px">—非白色背景</span></p><p><span style=";font-family:微软雅黑;font-size:14px">—像素化图像或边缘锯齿状图像</span></p><p><span style=";font-family:微软雅黑;font-size:14px">—显示任何文字、徽标、图形或水印的图像</span></p><p><span style=";font-family:微软雅黑;font-size:14px">—图像中显示多个产品视图、颜色或尺寸</span></p><p><span style=";font-family:微软雅黑;font-size:14px">—使用模型模特的商品</span></p><p><span style=";font-family:微软雅黑;font-size:14px">—产品占图片框架的85%以下</span></p><p><span style="font-family: 微软雅黑; font-size: 14px;">由此可见,过去如部分家庭装饰用品等是不强制一定要用纯白背景,而现在亚马逊不仅要严抓没有按照纯白底图片上传的</span><span style="font-family: 微软雅黑; font-size: 14px;">Listing,对于主图带logo、文字等图形也严加整改。</span><br/></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span><span style="font-family: 微软雅黑;">对于消费者而言,无论在哪个平台购买产品,大家都会第一眼关注产品图片,所以图片是决定消费者是否购买的关键因素。</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span><span style="font-family: 微软雅黑;">建议卖家以后在作图之前,一定要先了解亚马逊对图片的要求。</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span><span style="font-family: 微软雅黑;">一、亚马逊产品图片尺寸格式</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span><span style="font-family: 微软雅黑; font-size: 14px;">1. 亚马逊图片最长边必须至少为1000像素。当图片的高度或宽度至少1000像素时,该图片具有缩放功能,卖家能放大图片局部查看商品细节,这个功能具有增加销售量的作用。</span></p><p><span style=";font-family:微软雅黑;font-size:14px">2. 图片最短的边长不能低于500像素。否则无法上传到亚马逊后台。图片太小了,也不方便买家查看商品,建议卖家在上传商品图片时,边长在1001以上的。</span></p><p><span style=";font-family:微软雅黑;font-size:14px">3. 在上主图与辅图时,建议尺寸一致,这样会比较美观。</span></p><p><span style=";font-family:微软雅黑;font-size:14px">4. 图片的格式可以使用JPEG , TIFF , GIF,这几种在亚马逊上是可以上传的,建议使用JPEG格式的,这种格式的图片在上传时的速度比较快。</span></p><p><span style=";font-family:微软雅黑;font-size:14px">5. 图像的横向和纵向比例是1:1.3时,可以在亚马逊的网站达到最佳的视觉效果。</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">二、亚马逊产品主图要求</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p><span style=";font-family:微软雅黑;font-size:14px">1. 主图的背景必须是纯白色(亚马逊搜索和产品详情界面的也是纯白的,纯白的RGB值是255,255 ,255 )。</span></p><p><span style=";font-family:微软雅黑;font-size:14px">2. 主图要是产品的实际图,不是插图,更不是手绘图或漫画图。</span></p><p><span style=";font-family:微软雅黑;font-size:14px">3. 主图不能带LOGO和水印,也最好不要有不在订单内的配件、道具等(产品本身的LOGO是允许的)</span></p><p><span style=";font-family:微软雅黑;font-size:14px">4. 主图中的产品最好是占据图片大约85%左右的空间</span></p><p><span style=";font-family:微软雅黑;font-size:14px">5. 对于有变体的商品,父子商品都要有主图。</span></p><p><span style=";font-family:微软雅黑;font-size:14px">6. 产品必须在图片中清晰可见,需要显示整个产品,不能只有部分或多角度组合图。</span></p><p><span style=";font-family:微软雅黑;font-size:14px">7. 有些类目允许有模特(如Apparel、内衣、袜子),而且只能使用真人模特,不能使用服装店里的那种模型模特。模特必须是正面站立,不能是侧面、背面、多角度组合图、坐姿等。主图模特身上不能有非售物品。</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span><span style="font-family: 微软雅黑;">部分特殊产品主图应注意:</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span><span style="font-family: 微软雅黑; font-size: 14px;">●鞋子的主图必须是单只鞋子的照片,最好是左脚朝左。穿在模特脚上的图片只能出现在辅图,不能出现在主图上</span></p><p><span style=";font-family:微软雅黑;font-size:14px">●耳环主图要成对出现</span></p><p><span style=";font-family:微软雅黑;font-size:14px">●袜子单双卖需放单双主图,成套卖主图上可以出现所有套装中的袜子,但不能有卡纸</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span><span style="font-family: 微软雅黑;">主图是产品的主要形象,也是消费者在搜索结果中最显而易见的地方。卖家在按照亚马逊的相关政策来上传产品图片的时候,要清晰的展示产品以及消费者想看到的信息,成功吸引消费者的眼球,从而引导他们点击进入商品详细页面,然后通过附图加深他们对产品认识和信赖,最终达成购买。</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p><br/></p>

全站点+0门槛+高获取率 获取留评买家真实信息。

排名及流量浅蓝 发表了分享 • 0 个评论 • 105 次浏览 • 2018-05-18 14:39 • 来自相关话题

不同listing 的FBA ,如果要一起发货,是不是只能申请合仓?

帐号注册浅蓝 回复了问题 • 9 人关注 • 6 个回复 • 507 次浏览 • 2018-05-10 18:01 • 来自相关话题

亚马逊管理软件哪个好 如何管理多店铺而不被关联?

排名及流量浅蓝 发表了分享 • 1 个评论 • 181 次浏览 • 2018-05-10 17:36 • 来自相关话题

亚马逊管理软件哪个好?众所皆知,亚马逊平台只允许一个卖家开一家店铺,但是很多卖家都会选择开多家店铺,以便更好的销售产品,这也就难免会遇到店铺账号被关联的问题。 为什么账号会被关联?如何同时管理多个店铺而不被关联呢?被关联的原因大多是由于帐号注册信息相似、账户信息相同、产品信息相关度高或者电脑网络资源相似。亚马逊通过技术手段获取到卖家的相关信息并从几个维度来判断多个账号是否同属一家。1、帐号注册一般卖家在注册账号时,需要填写具体的注册地址信息、信用卡等信息,当注册成功时,这些信息会保存到亚马逊系统中,作为判断是否关联的一个依据。卖家需注意在注册多账号时,不要用同一信息,可以使用家人、朋友的信息注册,避免这样填写自己的信息容易与之前已经申请的帐号信息类似,从而容易使两个账号关联。 2、账户信息同一个卖家的多个账户信息应该是不同的,否则也很容易被关联。账户信息里的退货地址、联系电话、信用卡应设为不同的。鉴于亚马逊会经常通过人工电话检验账号的真实性,建议大家在账户信息中留一个真实有效的电话号码,以便应对亚马逊的检验。 3、电脑资源网络资源就是指所操作号的电脑,具体就是电脑里浏览器浏览痕迹和IP地址。开多个帐号的卖家在经营店铺时大多会用同一电脑,这样两个帐号的IP以及浏览器的浏览痕迹就很有可能会使帐号被关联。4、产品关联很多卖家开多个帐号后会存在这样一个问题,每个帐号里的产品总会有交集,甚至产品都是一样的,这样被关联肯定是意料之中的事。所以卖家们既然是开了多个账号,那么在每个帐号内的查您都尽量不要相同,可以分类卖,把每个帐号里的产品区别开来。另外一种产品关联的可能原因就是跟卖,特别是新店铺刚开始就跟卖的话很容易被关联。所以为防止关联,新店铺尽量先不要跟卖,减少被关联的可能性。除了注册时候主要需要注意防止关联,在多个店铺账号的日常运营中,也需要避免被关联。如果卖家是多站点并且账号也非常多,每个账号投入较大,建议采用酷鸟亚马逊管理软件来管理店铺的日常运营,因为酷鸟亚马逊管理软件支持多站点多店铺一站式管理,不存在关联威胁。  并且酷鸟亚马逊管理软件功能矩阵多样,覆盖PPC广告管理、Review监控、批量跟卖、站外营销等多维度;实用功能丰富,包括广告定时开关、智能托管、广告关键词挖掘、查找差评订单、索评、review和跟卖监控、批量定时跟卖、自动调价、真实邮箱获取等; 使用酷鸟不仅可以一站式管理多个站点多个店铺,还能提高流量,提高销售量,提高获评率,提高广告收益,降低时间成本;降低人力物力,提高工作效率!       查看全部
<p style="text-align:center"><br/></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">亚马逊管理软件</span><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">哪个好?众所皆知,亚马逊平台只允许一个卖家开一家店铺,但是很多卖家都会选择开多家店铺,以便更好的销售产品,这也就难免会遇到店铺账号被关联的问题。</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">为什么账号会被关联?如何同时管理多个店铺而不被关联呢?</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">被关联的原因大多是由于帐号注册信息相似、账户信息相同、产品信息相关度高或者电脑网络资源相似。亚马逊通过技术手段获取到卖家的相关信息并从几个维度来判断多个账号是否同属一家。</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14px">1、帐号注册</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">一般卖家在注册账号时,需要填写具体的注册地址信息、信用卡等信息,当注册成功时,这些信息会保存到亚马逊系统中,作为判断是否关联的一个依据。卖家需注意在注册多账号时,不要用同一信息,可以使用家人、朋友的信息注册,避免这样填写自己的信息容易与之前已经申请的帐号信息类似,从而容易使两个账号关联。</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14px">2、账户信息</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">同一个卖家的多个账户信息应该是不同的,否则也很容易被关联。账户信息里的退货地址、联系电话、信用卡应设为不同的。鉴于亚马逊会经常通过人工电话检验账号的真实性,建议大家在账户信息中留一个真实有效的电话号码,以便应对亚马逊的检验。</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14px">3、电脑资源</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14px"><span style="font-family:微软雅黑">网络资源就是指所操作号的电脑,具体就是电脑里浏览器浏览痕迹和</span>IP地址。开多个帐号的卖家在经营店铺时大多会用同一电脑,这样两个帐号的IP以及浏览器的浏览痕迹就很有可能会使帐号被关联。</span></p><p style="text-align:justify;text-justify:inter-ideograph"><br/></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14px">4、产品关联</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">很多卖家开多个帐号后会存在这样一个问题,每个帐号里的产品总会有交集,甚至产品都是一样的,这样被关联肯定是意料之中的事。所以卖家们既然是开了多个账号,那么在每个帐号内的查您都尽量不要相同,可以分类卖,把每个帐号里的产品区别开来。</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">另外一种产品关联的可能原因就是跟卖,特别是新店铺刚开始就跟卖的话很容易被关联。所以为防止关联,新店铺尽量先不要跟卖,减少被关联的可能性。</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">除了注册时候主要需要注意防止关联,在多个店铺账号的日常运营中,也需要避免被关联。如果卖家是多站点并且账号也非常多,每个账号投入较大,建议采用酷鸟</span><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">亚马逊管理软件</span><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">来管理店铺的日常运营,因为酷鸟</span><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">亚马逊管理软件</span><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">支持多站点多店铺一站式管理,不存在关联威胁。</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">并且酷鸟</span><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑"><a href="http://undefined" target="_self">亚马逊管理软件</a></span><span style=";font-family:微软雅黑;font-size:14px"><span style="font-family:微软雅黑">功能矩阵多样,覆盖</span>PPC广告管理、Review监控、批量跟卖、站外营销等多维度;实用功能丰富,包括广告定时开关、智能托管、广告关键词挖掘、查找差评订单、索评、review和跟卖监控、批量定时跟卖、自动调价、真实邮箱获取等;</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">使用酷鸟不仅可以一站式管理多个站点多个店铺,还能提高流量,提高销售量,提高获评率,提高广告收益,降低时间成本;降低人力物力,提高工作效率!</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p><br/></p>

亚马逊邮件营销有何妙招 中小卖家如何打破营销僵局?

排名及流量浅蓝 发表了分享 • 0 个评论 • 192 次浏览 • 2018-05-04 17:49 • 来自相关话题

2018年已经过去三分之一,眼瞅着就到五月了,让跨境人不禁开始焦虑起来,各种营销节日很快就要接踵而至了,怎样才能为旺季销售做好充足的准备,如何更好的利用亚马逊邮件营销呢?可以说,亚马逊邮件营销让不少卖家又爱又恨,爱的是邮件营销成本较低,操作不难,却又是营销模式中最高效的一种;恨的便是发出去的大量邮件有三分之二都是石沉大海,了无音讯,严重者还有邮箱被查封的危险。努力似乎都白费?但是!我想问的是:你真的懂亚马逊邮件营销吗?你做邮件营销最关注的点是什么?我咨询过很多卖家,他们的答复基本上:邮件营销不就是群发邮件给卖家,让他们知道自己的产品或者促销活动嘛......是的没有错,邮件营销离不开群发邮件,但并不只是群发邮件!一、制定邮件营销策略制定邮件营销策略有利于提高卖家营销资源的利用率,使营销资源利用效率最、大化。细分客户类别,分出潜在消费者的类别,然后集中精力给某一类或者某几类的客户群发营销邮件。另外,制定亚马逊邮件营销策略需从产品的优势、劣势、机会、威胁等几个方面着手,再从发送邮件的频率以及为节假日促销季提供新产品方面入手。二、提早设计邮件格式保持内容的相关性跟新鲜性对邮件订阅数来说至关重要。首先需要写出一个吸引人的标题,可以根据图片的位置来确定放在哪;把企业的logo放在这些内容的顶部,突出自己的品牌,提升用户对你的品牌认知度;并添加一个醒目的图片,加强对用户的吸引,引导用户阅读,但是图片不要太多,通常1-3张图片的效果最佳。往往在邮件设计及内容上做一些创意的小改动,可能对提高邮件转化了及增加邮件营销收益有极大的帮助。三、尝试新办法突出邮件据调查显示,2017年利用邮件营销的卖家比2016年多了13.4%。尽管邮件发送量上升了29%,但2017年第四季度比第三季度的邮件开启率却下降了13%。营销者发送了更多的节假日邮件,但是邮件接收者的互动性却是下降的。可见,如今做邮件营销想要从一大堆邮件中脱颖而出甚至达到转化,是越来越难的。为了克服这点,可以考虑以下几点亚马逊邮件营销的点子:•Emoji:尝试在标题添加Emojis,尤其当之前还没使用过时•更改发件人:更换发件人名称,可以是品牌名称的一种变体•使用Preheader:Preheader文本通常用于概述、简短的摘要,或用于标记邮件类型,作为邮件主题的一个延伸,这是吸引更多用户打开并阅读邮件的另一个机会。•改变发送时间:如果是平时可以在工作日上午发送,节假日季节更改邮件的发送时间,把发送时间改到周末或者工作日夜晚。说了这么多,你可能对邮件营销的有了一些新的认识,但是苦于工作时间太忙碌!邮件营销太耗费时间!公司人力又不够?也找不到潜在客户资源?没关系!酷鸟卖家助手就可以为你解决这些问题!酷鸟营销工具包含新客户拓展、老客户营销、邮件效果分析功能。酷鸟通过自己的黑科技掌握了数千万Wishlist买家的真实联系方式,有了海量亚马逊Wishlist买家的联系方式!卖家可基于Amazon平台的类目标签筛选获取到相应类别的客户数据,用酷鸟的客户营销功能进行老客户维护、好差评沟通、新用户精准拓展等主动营销。另外,酷鸟还提供多种精美的邮件模板可供选择,设置定时发送,一键群发海量邮件,并且追踪分析邮件群发效果,以便改进营销方式。 查看全部
<div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">2018年已经过去三分之一,眼瞅着就到五月了,让跨境人不禁开始焦虑起来,各种营销节日很快就要接踵而至了,怎样才能为旺季销售做好充足的准备,如何更好的利用亚马逊邮件营销呢?</div><p><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">可以说,亚马逊邮件营销让不少卖家又爱又恨,爱的是邮件营销成本较低,操作不难,却又是营销模式中最高效的一种;恨的便是发出去的大量邮件有三分之二都是石沉大海,了无音讯,严重者还有邮箱被查封的危险。</div><p><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><img src="http://www.amazon1688.com/foru ... ot%3B width="300" alt="" style="max-width: 100%;"/></div><p><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">努力似乎都白费?但是!我想问的是:你真的懂亚马逊邮件营销<span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">吗?你做邮件营销最关注的点是什么?我咨询过很多卖家,他们的答复基本上:邮件营销不就是群发邮件给卖家,让他们知道自己的产品或者促销活动嘛</span>......</div><p><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">是的没有错,邮件营销离不开群发邮件,但并不只是群发邮件!</div><p><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>一、制定邮件营销策略</strong></div><p><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">制定邮件营销策略有利于提高卖家营销资源的利用率,使营销资源利用效率最、大化。细分客户类别,分出潜在消费者的类别,然后集中精力给某一类或者某几类的客户群发营销邮件。</div><p><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">另外,制定亚马逊邮件营销策略需从产品的优势、劣势、机会、威胁等几个方面着手,再从发送邮件的频率以及为节假日促销季提供新产品方面入手。</div><p><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>二、提早设计邮件格式</strong></div><p><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">保持内容的相关性跟新鲜性对邮件订阅数来说至关重要。首先需要写出一个吸引人的标题,可以根据图片的位置来确定放在哪;把企业的</span>logo放在这些内容的顶部,突出自己的品牌,提升用户对你的品牌认知度;并添加一个醒目的图片,加强对用户的吸引,引导用户阅读,但是图片不要太多,通常1-3张图片的效果最佳。</div><p><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">往往在邮件设计及内容上做一些创意的小改动,可能对提高邮件转化了及增加邮件营销收益有极大的帮助。</div><p><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><img src="http://www.amazon1688.com/foru ... ot%3B width="300" alt="" style="max-width: 100%;"/></div><p><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>三、尝试新办法突出邮件</strong></div><p><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">据调查显示,</span>2017年利用邮件营销的卖家比2016年多了13.4%。尽管邮件发送量上升了29%,但2017年第四季度比第三季度的邮件开启率却下降了13%。营销者发送了更多的节假日邮件,但是邮件接收者的互动性却是下降的。可见,如今做邮件营销想要从一大堆邮件中脱颖而出甚至达到转化,是越来越难的。</div><p><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">为了克服这点,可以考虑以下几点亚马逊邮件营销的点子:</div><p><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">•Emoji:尝试在标题添加Emojis,尤其当之前还没使用过时</div><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">•更改发件人:更换发件人名称,可以是品牌名称的一种变体</div><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">•使用Preheader:Preheader文本通常用于概述、简短的摘要,或用于标记邮件类型,作为邮件主题的一个延伸,这是吸引更多用户打开并阅读邮件的另一个机会。</div><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">•改变发送时间:如果是平时可以在工作日上午发送,节假日季节更改邮件的发送时间,把发送时间改到周末或者工作日夜晚。</div><p><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">说了这么多,你可能对邮件营销的有了一些新的认识,但是苦于工作时间太忙碌!邮件营销太耗费时间!公司人力又不够?也找不到潜在客户资源?没关系!酷鸟卖家助手就可以为你解决这些问题!</div><p><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">酷鸟营销工具包含新客户拓展、老客户营销、邮件效果分析功能。酷鸟通过自己的黑科技掌握了数千万</span>Wishlist买家的真实联系方式,有了海量亚马逊Wishlist买家的联系方式!卖家可基于Amazon平台的类目标签筛选获取到相应类别的客户数据,用酷鸟的客户营销功能进行老客户维护、好差评沟通、新用户精准拓展等主动营销。</div><p><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">另外,酷鸟还提供多种精美的邮件模板可供选择,设置定时发送,一键群发海量邮件,并且追踪分析邮件群发效果,以便改进营销方式。</div><p><br/></p>

VAT有什么特点?

品牌公子 回复了问题 • 3 人关注 • 2 个回复 • 152 次浏览 • 2018-05-04 15:04 • 来自相关话题

亚马逊跟卖如何选品 论亚马逊数据采集软件的重要性

选品浅蓝 发表了分享 • 1 个评论 • 283 次浏览 • 2018-04-04 17:54 • 来自相关话题

对于亚马逊卖家而言,在Amazon销售的途径有两种:跟卖和自建listing。在没有任何亚马逊运营经验的基础上,凭自建listing成功的卖家寥寥无几,因此跟卖成了众多亚马逊新手卖家首选的引流涨单途径。跟卖顾名思义就是看到销量好的产品,你也跟着卖,这并不意味着所有销量好的产品你都可以跟卖,因为一旦侵权,店铺会被警告,甚至封店也有可能。那么亚马逊跟卖如何选品呢?什么样的产品适合跟卖呢? 其实跟卖者选品主要有两点:一不要侵权,二是利润不错。一、最大化的避免侵权问题导致侵权的问题之前都聊过很多次,主要原因在于卖家没有在选品阶段做好侵权要素评估,也有一些卖家是因为抱着侥幸的心里,明明知道产品侵权,但看到有卖家在卖,于是跟风去卖。其结果往往是账号被受限。1. 规避品牌产品查看产品图片上的logo和字样,可进入谷歌查询,是否会出现同样的logo或字样,确认过没有则可视为非品牌产品;也可以询问产品采购人员,产品是否存在品牌问题。2. 规避侵权关键词关于关键词侵权,亚马逊卖家也要提高警惕,随着平台政策的严格,对于某些关键词如:Affresh、Anova culinary、BLACK DECKER等同样会导致侵权问题;所以,选品中不要抱有侥幸心理,在侵权这件事情上,谨慎要好过激进一百倍。二、选择利润不错的产品跟卖任何产品的销售最终目的都是利润的驱使,没有利润的销售都是耍流氓。有些大卖家,可能会拿着钱来冲销量,但对于大多数小卖家而言,基本上具备长期亏损做销售的基础。所以在跟卖中,一定得把握跟卖产品的利润。当然对于利润的核算不同的卖家有不同的算法,这就需要卖家从尽可能多的渠道去获取信息,价格、卖家最低价、竞争者、品类、rank、评论数等等,对信息进行比对之后进行核算了。三、亚马逊数据采集软件对于新手来说,你要选择卖什么样的产品,哪些品牌不能跟卖,哪些关键词容易侵权,哪些产品利润可观等等,在内心完全没谱的情况下,可以用亚马逊数据采集软件(酷鸟卖家助手)帮助你做出选择和判断。1. 登录酷鸟卖家助手,批量跟卖功能,选择选品采集跟卖2. 据提示填写采集规则名、采集跟卖商品的地址、采集页数3. 进入亚马逊官网首页,然后在搜索栏中输入您想要搜素的关键词,进行搜索4. 搜索出结果后,再根据左侧栏的条件搜索栏,选择您想要筛选的条件5. 然后把最后结果页的地址,复制到亚马逊数据采集软件酷鸟卖家助手的采集地址中就可以开始采集跟卖产品了6.点击已采集商品数量可查看采集到的信息,还可勾选【过滤品牌】和【过滤侵权关键词】,过滤大部分侵权的词7.设置好过滤品牌和侵权关键词后,根据采集列表中显示的产品信息、价格、卖家最低价、竞争者、品类、rank、评论数、review星级,就可以选择上架跟卖的商品。最后使用酷鸟一键实现大批量跟卖,同时通过酷鸟可以定时上下架商品,实现”幽灵跟卖”让卖家在最短的时间里获得流量和订单。 查看全部
<div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">对于<span style="color:#388dca"><span style="text-decoration:underline;"><a href="https://www.kuniao.com" target="_blank">亚马逊</a></span></span>卖家而言,在</span>Amazon销售的途径有两种:跟卖和自建listing。在没有任何亚马逊运营经验的基础上,凭自建listing成功的卖家寥寥无几,因此跟卖成了众多亚马逊新手卖家首选的引流涨单途径。</div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">跟卖顾名思义就是看到销量好的产品,你也跟着卖,这并不意味着所有销量好的产品你都可以跟卖,因为一旦侵权,店铺会被警告,甚至封店也有可能。那么亚马逊跟卖如何选品呢?什么样的产品适合跟卖呢?</div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><img id="aimg_27600" src="http://www.amazon1688.com/data ... ot%3B width="400" height="219" style="max-width: 100%;"/>&nbsp;<br/></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">其实跟卖者选品主要有两点:一不要侵权,二是利润不错。</div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>一、最大化的避免侵权问题</strong></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">导致侵权的问题之前都聊过很多次,主要原因在于卖家没有在选品阶段做好侵权要素评估,也有一些卖家是因为抱着侥幸的心里,明明知道产品侵权,但看到有卖家在卖,于是跟风去卖。其结果往往是账号被受限。</div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">1. 规避品牌产品</div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">查看产品图片上的</span>logo和字样,可进入谷歌查询,是否会出现同样的logo或字样,确认过没有则可视为非品牌产品;也可以询问产品采购人员,产品是否存在品牌问题。</div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">2. 规避侵权关键词</div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">关于关键词侵权,亚马逊卖家也要提高警惕,随着平台政策的严格,对于某些关键词如:</span>Affresh、Anova culinary、BLACK DECKER等同样会导致侵权问题;所以,选品中不要抱有侥幸心理,在侵权这件事情上,谨慎要好过激进一百倍。</div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>二、选择利润不错的产品跟卖</strong></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">任何产品的销售最终目的都是利润的驱使,没有利润的销售都是耍流氓。有些大卖家,可能会拿着钱来冲销量,但对于大多数小卖家而言,基本上具备长期亏损做销售的基础。所以在跟卖中,一定得把握跟卖产品的利润。当然对于利润的核算不同的卖家有不同的算法,这就需要卖家从尽可能多的渠道去获取信息,<span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">价格、卖家最低价、竞争者、品类、</span>rank、评论数等等,对信息进行比对之后进行核算了。</div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>三、亚马逊数据采集软件</strong></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">对于新手来说,你要选择卖什么样的产品,哪些品牌不能跟卖,哪些关键词容易侵权,哪些产品利润可观等等,在内心完全没谱的情况下,可以用亚马逊数据采集软件(酷鸟卖家助手)帮助你做出选择和判断。</div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">1.&nbsp;</span>登录酷鸟卖家助手,批量跟卖功能,选择选品采集跟卖</div><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">2.&nbsp;</span>据提示填写采集规则名、采集跟卖商品的地址、采集页数</div><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">3.&nbsp;</span>进入亚马逊官网首页,然后在搜索栏中输入您想要搜素的关键词,进行搜索</div><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">4.&nbsp;</span>搜索出结果后,再根据左侧栏的条件搜索栏,选择您想要筛选的条件</div><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">5.&nbsp;</span>然后把最后结果页的地址,复制到亚马逊数据采集软件酷鸟卖家助手的采集地址中就可以开始采集跟卖产品了</div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><img id="aimg_27601" src="http://www.amazon1688.com/data ... ot%3B style="max-width: 100%;"/></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">6.点击<span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">已采集商品数量</span>可查看采集到的信息,还可勾选【过滤品牌】和【过滤侵权关键词】,过滤大部分侵权的词</div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><img id="aimg_27602" src="http://www.amazon1688.com/data ... ot%3B style="max-width: 100%;"/><div id="aimg_27602_menu"><div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word;"><br/></p></div></div></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">7.设置好过滤品牌和侵权关键词后,根据采集列表中显示的产品信息、价格、卖家最低价、竞争者、品类、rank、评论数、review星级,就可以选择上架跟卖的商品。</div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">最后使用酷鸟<span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">一键实现大批量跟卖,同时通过酷鸟可以定时上下架商品,实现</span>”幽灵跟卖”让卖家在最短的时间里获得流量和订单。</div><p><br/></p>

亚马逊日本站TOP3大卖--大兵:用好这些黑科技,今年你就是大卖!

排名及流量浅蓝 发表了分享 • 0 个评论 • 445 次浏览 • 2018-03-27 17:07 • 来自相关话题

24号,也就是前两天(星期六)酷鸟赞助了紫鸟&诺亚在莆田的线下会议;当然这种凑热闹学习的场合自然少不了小撕鸡;尤其是小撕鸡朝圣的偶像日本站top3大卖--大兵当天,趁大兵出来透气的时候小撕鸡有幸和大兵浅聊了几句;大兵对做卖家和做会议的嘉宾都是很认真的他告诉我,既然站出来说了,就不怕说的太多,在莆田这个地方,噎着藏着是没有用的,希望大家能把分享的东西用上,要让来的人不虚此行;“我们很多黑科技的基础运作都是莆田人提供的,可能一个很小的点,却能够被莆田卖家不断的放大,而我们只是通过基础发现了一些不一样的东西,莆田人的精神值得我们学习。”不要嫌小撕鸡啰嗦碰上三观一致还这么牛逼的人得让我感慨两下嘛...整理好发型回归正题大兵此次分享的内容不少而且都是黑科技!小撕鸡喧宾夺主的简单讲解一下来到现场和看直播的可以复习没来得及看的请端好你们的小板凳坐好因为真的都是干货!(文末还有大兵本次大会PPT以及酷鸟卖家助手红包福利)1怎么玩转僵尸listing如何找僵尸listing卖家所建的listing,不论新旧,都是隶属于亚马逊的,那么多商品,有一些都已经是卖家没有在销售的了,或者一些产品已经更新换代了,但它们却还是一直存在的;我们想要找到僵尸listing,首先就得从海量的商品中去寻找,怎么区分就很重要了,大兵说,没库存、断货状态的商品就是僵尸listing的判断标准;同时,大兵提到爬亚马逊前台的商品,最多的确就400页,且都是当前在售的,没有什么太大意义,找僵尸listing还是要找3个月以上没有卖家(不论自建跟卖与否都没有)的比较靠谱;大兵以该商品举例从去年12月份至今都没有卖家销售这个商品可以直接使用修改如何修改僵尸listing1 做自己的网站,把产品的UPC码放入,截图,开Case修改;更改的过程中,需要注意一些当地(站点)的品牌,为了保护自己的大号,还是要用小号来进行更改操作;2 Asin比较多的情况下,可以用表格批量把品牌修改成我们卖家想要改的品牌,快,但是成功率相对来说会低一些;如何合并僵尸listing同样,为了安全,合并listing也需要应用小号操作,小号修改僵尸listing,安全起见可以在僵尸listing上建变体,大号跟卖新建的变体,跟卖之后把原修改的listing库存调成0,那么我们产品的review既能显示,又足够安全,风险降低很多,最多也就是得到个警告;2老产品打上新标签大兵成为日本站大卖不是没有道理的,日常总是会去观察一些站点上的细节;比如说一些产品已经销售很久了,却一直含有新品的标签;BSR排行入口的new releases在亚马逊上,新品的扶持流量是很大的,流量会比老的产品来的更容易一些;有一些老的产品推不动了,可以试一试在后台把listing删除,之后用表格上传,在日本站日期会刷新,并且出现新的标志,虽然用表格上传不一定是每次都能成功,但是多上传几次就可以了,有的产品甚至可以一直用这一招玩;3怎么人为干预Amazon ChoiceAmazon Choice对产品的转化有一定的提高,而如何快速获得Amazon Choice也是有一定方法的;用下方的超链接https://www.amazon.com/gp/aws/cart/add.html?ASIN.1=B01DGVDLFU&Quantity.1=1直接修改链接中的ASIN码进入,把产品加入购物车,wishlist就可以使产品出现Amazon Choice的,用测评、刷单都用该链接即可;一些卖家小撕鸡是真的很喜欢的说干就干!可就拿一个买家号操作好歹也尊重一下亚马逊机器人的智商吧!之所以说是人为干预,就是因为要一定量,一定周期的累积;4新店铺、新产品怎么获取秒杀权限秒杀连排是前一阵玩的比较凶的一种玩法,小撕鸡也跟几个酷鸟的用户介绍过,有的成功了,有的没成功,当然这不是重点,重点是亚马逊后台是不会有新品的秒杀推荐的;经大兵亲测,一个新店铺只要有一个Feedback,且产品上有一个review,用https://sellercentral.amazon.com(.jp/co.uk)/merchandising/manage/lightning-deals/create/SKU这条链接可以直接开出秒杀,且全站点通用「括号内是站点域名后缀」;当然,不仅仅只是这一种方法大兵推荐的3中上秒杀方法但大兵强调,这样的方法最快5获取review的几种方法1 移花接木-转移listing风险为了保护自己的主号,需要通过小号1建listing上review,小号2建变体合并小号1的listing,等到安全之后再用大号跟卖小号2的listing,使主号更加安全;2 刷单-黑号风险急剧增加上期文章中,小撕鸡提到了刷单的一些基本逻辑「点击这里回看上期文章」,大兵在会上恰巧也说到这个问题,有很多买家投诉没有消费,却收到了卖家寄送出来的商品,于是通过order number跟亚马逊反查,导致不少卖家刷单之后被封号,由此可见收件地址就成了大难题;用酷鸟真实邮箱获取,和店铺里 查看全部
<p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">24号,也就是前两天(星期六)</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">酷鸟赞助了紫鸟&amp;诺亚在莆田的线下会议;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">当然</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">这种凑热闹学习的场合自然少不了小撕鸡;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">尤其是小撕鸡朝圣的偶像</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>日本站top3大卖--大兵</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">当天,趁大兵出来透气的时候小撕鸡有幸和大兵浅聊了几句;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">大兵对做卖家和做会议的嘉宾都是很认真的</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">他告诉我,<strong>既然站出来说了,就不怕说的太多,在莆田这个地方,噎着藏着是没有用的,希望大家能把分享的东西用上,要让来的人不虚此行</strong>;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><img src="https://wx4.sinaimg.cn/large/0 ... ot%3B style="max-width: 100%;"/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">“我们很多黑科技的基础运作都是莆田人提供的,可能一个很小的点,却能够被莆田卖家不断的放大,而我们只是通过基础发现了一些不一样的东西,<strong>莆田人的精神值得我们学习。</strong>”</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">不要嫌小撕鸡啰嗦</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">碰上三观一致还这么牛逼的人</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">得让我感慨两下嘛...</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><img src="https://wx1.sinaimg.cn/large/0 ... ot%3B style="max-width: 100%;"/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">整理好发型回归正题</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">大兵此次分享的内容不少</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">而且<strong>都是黑科技!</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">小撕鸡喧宾夺主的简单讲解一下</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">来到现场和看直播的可以复习</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">没来得及看的请端好你们的小板凳坐好</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">因为真的都是干货!</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">(文末还有大兵本次大会PPT以及酷鸟卖家助手红包福利)</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>1</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>怎么玩转僵尸listing</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>如何找僵尸listing</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong><br/></strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">卖家所建的listing,不论新旧,都是隶属于亚马逊的,那么多商品,有一些都已经是卖家没有在销售的了,或者一些产品已经更新换代了,但它们却还是一直存在的;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">我们想要找到僵尸listing,首先就得从海量的商品中去寻找,怎么区分就很重要了,大兵说,<strong>没库存、断货状态的商品就是僵尸listing的判断标准;</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">同时,大兵提到爬亚马逊前台的商品,最多的确就400页,且都是当前在售的,没有什么太大意义,<strong>找僵尸listing还是要找3个月以上没有卖家</strong>(不论自建跟卖与否都没有)<strong>的比较靠谱</strong>;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><img src="https://wx1.sinaimg.cn/large/0 ... ot%3B style="max-width: 100%;"/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><img src="https://wx1.sinaimg.cn/large/0 ... ot%3B style="max-width: 100%;"/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">大兵以该商品举例</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">从去年12月份至今都没有卖家销售<br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">这个商品可以直接使用修改</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>如何修改僵尸listing</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>1&nbsp;</strong><strong>做自己的网站,把产品的UPC码放入,截图,开Case修改;</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">更改的过程中,需要注意一些当地(站点)的品牌,<strong>为了保护自己的大号,还是要用小号来进行更改操作</strong>;<br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>2&nbsp;</strong>Asin比较多的情况下,可以<strong>用表格批量把品牌修改成我们卖家想要改的品牌</strong>,快,但是成功率相对来说会低一些;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>如何合并僵尸listing</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong><br/></strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">同样,为了安全,合并listing也需要应用小号操作,<strong>小号修改僵尸listing,安全起见可以在僵尸listing上建变体,大号跟卖新建的变体,跟卖之后把原修改的listing库存调成0</strong>,那么我们产品的review既能显示,又足够安全,风险降低很多,最多也就是得到个警告;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>2</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>老产品打上新标签</strong><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">大兵成为日本站大卖不是没有道理的,日常总是会去观察一些站点上的细节;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">比如说一些产品已经销售很久了,却一直含有新品的标签;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><img src="https://wx4.sinaimg.cn/large/0 ... ot%3B style="max-width: 100%;"/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">BSR排行入口的new releases</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">在亚马逊上,新品的扶持流量是很大的,流量会比老的产品来的更容易一些;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">有一些老的产品推不动了,可以试一试<strong>在后台把listing删除,之后用表格上传</strong>,在日本站日期会刷新,并且出现新的标志,虽然用表格上传不一定是每次都能成功,但是多上传几次就可以了,有的产品甚至可以一直用这一招玩;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>3</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>怎么人为干预Amazon Choice</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">Amazon Choice对产品的转化有一定的提高,而如何快速获得Amazon Choice也是有一定方法的;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">用下方的超链接<br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">https://www.amazon.com/gp/aws/cart/</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">add.html?ASIN.1=B01DGVDLFU&amp;Quantity.1=1</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><img src="https://wx2.sinaimg.cn/large/0 ... ot%3B style="max-width: 100%;"/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><img src="https://wx3.sinaimg.cn/large/0 ... ot%3B style="max-width: 100%;"/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">直接<strong>修改链接中的ASIN码进入,把产品加入购物车,wishlist就可以使产品出现Amazon Choice的,用测评、刷单都用该链接即可;</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">一些卖家小撕鸡是真的很喜欢的</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">说干就干!</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><img src="https://wx3.sinaimg.cn/large/0 ... ot%3B style="max-width: 100%;"/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">可就拿一个买家号操作</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><img src="https://wx1.sinaimg.cn/large/0 ... ot%3B style="max-width: 100%;"/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">好歹也尊重一下亚马逊机器人的智商吧!</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">之所以说是人为干预,就是因为<strong>要一定量,一定周期的累积;</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>4</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>新店铺、新产品怎么获取秒杀权限</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">秒杀连排是前一阵玩的比较凶的一种玩法,小撕鸡也跟几个酷鸟的用户介绍过,有的成功了,有的没成功,当然这不是重点,重点是亚马逊后台是不会有新品的秒杀推荐的;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">经大兵亲测,<strong>一个新店铺只要有一个Feedback,且产品上有一个review,用https://sellercentral.amazon.com(.jp/co.uk)/merchandising/manage/lightning-deals/create/SKU</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>这条链接可以直接开出秒杀,且全站点通用</strong>「括号内是站点域名后缀」;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">当然,不仅仅只是这一种方法</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><img src="https://wx1.sinaimg.cn/large/0 ... ot%3B style="max-width: 100%;"/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">大兵推荐的3中上秒杀方法</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">但大兵强调,这样的方法最快</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">5</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>获取review的几种方法</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong><br/></strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>1 移花接木-转移listing风险</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">为了保护自己的主号,需要通过<strong>小号1建listing上review,小号2建变体合并小号1的listing,等到安全之后再用大号跟卖小号2的listing</strong>,使主号更加安全;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>2 刷单-黑号风险急剧增加</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">上期文章中,小撕鸡提到了刷单的一些基本逻辑<a href="http://undefined" target="_blank" style="color: rgb(56, 141, 202); text-decoration: underline;">「点击这里回看上期文章」</a>,大兵在会上恰巧也说到这个问题,<strong>有很多买家投诉没有消费,却收到了卖家寄送出来的商品,于是通过order number跟亚马逊反查,导致不少卖家刷单之后被封号</strong>,由此可见收件地址就成了大难题;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">用酷鸟真实邮箱获取,和店铺里

slickdeals发帖看不到自己的发帖内容,是帐号被封吗?

帐号注册 4 人关注 • 3 个回复 • 279 次浏览 • 2018-03-21 10:27 • 来自相关话题

被ve跟卖抢了编辑权,可以要回来吗?

排名及流量 3 人关注 • 2 个回复 • 308 次浏览 • 2018-03-21 10:24 • 来自相关话题

亚马逊产品上线以后如何开通其他品类的销售权限,例如服装等等??

LISTING 7 人关注 • 6 个回复 • 361 次浏览 • 2018-03-21 10:17 • 来自相关话题

亚马逊平台对产品图片的要求有什么?

选品 8 人关注 • 7 个回复 • 353 次浏览 • 2018-03-21 10:16 • 来自相关话题

日本站点一定要日本商标吗?

品牌 10 人关注 • 9 个回复 • 374 次浏览 • 2018-03-21 10:16 • 来自相关话题

亚马逊跟卖商品需要UPC吗?

LISTINGCamille 回复了问题 • 7 人关注 • 6 个回复 • 473 次浏览 • 2018-03-20 14:46 • 来自相关话题

现在要发FBA, 可是不知道要怎么预估要发多少量?有没有一个计算方式呢?

FBACamille 回复了问题 • 6 人关注 • 5 个回复 • 331 次浏览 • 2018-03-20 14:42 • 来自相关话题

添加了子账号是不是可以两个账号同时登陆亚马逊?

帐号注册 5 人关注 • 5 个回复 • 241 次浏览 • 2018-03-20 09:43 • 来自相关话题

卖家们,当您做跨境电商很心累时,您是用什么方式来减压的?

排名及流量公子 回复了问题 • 2 人关注 • 1 个回复 • 327 次浏览 • 2018-03-16 18:11 • 来自相关话题

亚马逊上面信用卡和银行卡信息是否更更改?

VE帐号胤隽涓温 回复了问题 • 7 人关注 • 7 个回复 • 353 次浏览 • 2018-03-12 21:34 • 来自相关话题

如何提高我产品的转化率跟session 啊,有什么好的方法吗

排名及流量公子 回复了问题 • 3 人关注 • 2 个回复 • 275 次浏览 • 2018-03-07 17:25 • 来自相关话题

亚马逊FBA的优势有哪些?

FBA迷惘一代 发表了分享 • 1 个评论 • 331 次浏览 • 2018-03-07 15:21 • 来自相关话题

1. 一般来说费用比国内发货稍微偏高(特别是非亚马逊平台的FBA发货),但是也要看产品重量来定夺。2. 灵活性差 (所有海外仓的共同短板,但其他第三方海外仓还是可以有专门的中文客服来处理一些问题,FBA却只能用英文和客户沟通,而且用邮件沟通回复不会向第三方海外仓客服那么及时)。3. FBA仓库不会为卖家的头程发货提供清关服务。4. 如果前期工作没做好,标签扫描出问题会影响货物入库,甚至入不了库。5. 退货地址只支持美国 (如果您是做美国站点的FBA)。6. 客户想退货就可以退货不需要跟FBA有太多的沟通(退货太随意,给卖家带来不少困扰)。正面了解和选择FBA的途径  http://t.cn/RQow2rY  可供选择。 查看全部
<p>1. 一般来说费用比国内发货稍微偏高(特别是非亚马逊平台的FBA发货),但是也要看产品重量来定夺。</p><p>2. 灵活性差 (所有海外仓的共同短板,但其他第三方海外仓还是可以有专门的中文客服来处理一些问题,FBA却只能用英文和客户沟通,而且用邮件沟通回复不会向第三方海外仓客服那么及时)。</p><p>3. FBA仓库不会为卖家的头程发货提供清关服务。</p><p>4. 如果前期工作没做好,标签扫描出问题会影响货物入库,甚至入不了库。</p><p>5. 退货地址只支持美国 (如果您是做美国站点的FBA)。</p><p>6. 客户想退货就可以退货不需要跟FBA有太多的沟通(退货太随意,给卖家带来不少困扰)。</p><p>正面了解和选择FBA的途径&nbsp;&nbsp;<a href="http://t.cn/RQow2rY" target="_self">http://t.cn/RQow2rY</a> &nbsp;可供选择。</p><p><br/></p>

亚马逊物流模式:

FBA迷惘一代 发表了分享 • 1 个评论 • 268 次浏览 • 2018-03-07 15:13 • 来自相关话题

.在配送模式的选择上采取外包的方式。在电子商务中亚马逊将其国内的配送业务委托给美国邮政和UPS,将国际物流委托给国际海运公司等专业物流公司,自己则集中精力去发展主营和核心业务。这样可以减少投资,降低经营风险,又能充分利用专业物流公司的优势,节约物流成本。2.将库存控制在最低水平,实行零库存运转。亚马逊通过与供应商建立良好的合作关系,实现了对库存的有效控制。亚马逊公司的库存图书很少,维持库存的只有200种最受欢迎的畅销书。一般情况下,亚马逊是在顾客买书下了订单后,才从出版商那里进货。购书者以信用卡向亚马逊公司支付书款,而亚马逊却在图书售出46天后才向出版商付款,这就使得它的资金周转比传统书店要顺畅得多。由于保持了低库存,亚马逊的库存周转速度很快,并且从2001年以来越来越快。3.降低退货比率。虽然亚马逊经营的商品种类很多,但由于对商品品种选择适当,价格合理,商品质量和配送服务等能满足顾客需要,所以保持了很低的退货比率。极低的退货比率不仅减少了企业的退货成本,也保持了较高的顾客服务水平并取得良好的商业信誉。4.为邮局发送商品提供便利,减少送货成本。在送货中亚马逊采取一种被称之为“邮政注入”减少送货成本。所谓“邮政注入”就是使用自己的货车或由独立的承运人将整卡车的订购商品从亚马逊的仓库送到当地邮局的库房,再由邮局向顾客送货。这样就可以免除邮局对商品的处理程序和步骤,为邮局发送商品提供便利条件,也为自己节省了资金。据一家与亚马逊合作的送货公司估计,靠此种“邮政注入”方式节省的资金相当于头等邮件普通价格的5%-17%,十分可观。5.根据不同商品类别建立不同的配送中心,提高配送中心作业效率。亚马逊的配送中心按商品类别设立,不同的商品由不同的配送中心进行配送。这样做有利于提高配送中心的专业化作业程度,使作业组织简单化、规范化,既能提高配送中心作业的效率,又可降低配送中心的管理和运转费用。6.采取“组合包装”技术,扩大运输批量。当顾客在亚马逊的网站上确认订单后,就可以立即看到亚马逊销售系统根据顾客所订商品发出的是否有现货,以及选择的发运方式、估计的发货日期和送货日期等信息。如前所述,亚马逊根据商品类别建立不同配送中心,从位于美国不同地点的不同的配送中心发出。由于亚马逊的配送中心只保持少量的库存,所以在接到顾客订货后,亚马逊需要查询配送中心的库存,如果配送中心没有现货,就要向供应商订货。因此会造成从亚马逊FBA  http://t.cn/RQow2rY 中去了解亚马逊物流模式。 查看全部
<p>.在配送模式的选择上采取外包的方式。</p><p>在电子商务中亚马逊将其国内的配送业务委托给美国邮政和UPS,将国际物流委托给国际海运公司等专业物流公司,自己则集中精力去发展主营和核心业务。这样可以减少投资,降低经营风险,又能充分利用专业物流公司的优势,节约物流成本。</p><p>2.将库存控制在最低水平,实行零库存运转。</p><p>亚马逊通过与供应商建立良好的合作关系,实现了对库存的有效控制。亚马逊公司的库存图书很少,维持库存的只有200种最受欢迎的畅销书。一般情况下,亚马逊是在顾客买书下了订单后,才从出版商那里进货。购书者以信用卡向亚马逊公司支付书款,而亚马逊却在图书售出46天后才向出版商付款,这就使得它的资金周转比传统书店要顺畅得多。由于保持了低库存,亚马逊的库存周转速度很快,并且从2001年以来越来越快。</p><p>3.降低退货比率。</p><p>虽然亚马逊经营的商品种类很多,但由于对商品品种选择适当,价格合理,商品质量和配送服务等能满足顾客需要,所以保持了很低的退货比率。极低的退货比率不仅减少了企业的退货成本,也保持了较高的顾客服务水平并取得良好的商业信誉。</p><p><br/></p><p>4.为邮局发送商品提供便利,减少送货成本。</p><p>在送货中亚马逊采取一种被称之为“邮政注入”减少送货成本。所谓“邮政注入”就是使用自己的货车或由独立的承运人将整卡车的订购商品从亚马逊的仓库送到当地邮局的库房,再由邮局向顾客送货。这样就可以免除邮局对商品的处理程序和步骤,为邮局发送商品提供便利条件,也为自己节省了资金。据一家与亚马逊合作的送货公司估计,靠此种“邮政注入”方式节省的资金相当于头等邮件普通价格的5%-17%,十分可观。</p><p>5.根据不同商品类别建立不同的配送中心,提高配送中心作业效率。</p><p>亚马逊的配送中心按商品类别设立,不同的商品由不同的配送中心进行配送。这样做有利于提高配送中心的专业化作业程度,使作业组织简单化、规范化,既能提高配送中心作业的效率,又可降低配送中心的管理和运转费用。</p><p>6.采取“组合包装”技术,扩大运输批量。</p><p>当顾客在亚马逊的网站上确认订单后,就可以立即看到亚马逊销售系统根据顾客所订商品发出的是否有现货,以及选择的发运方式、估计的发货日期和送货日期等信息。如前所述,亚马逊根据商品类别建立不同配送中心,从位于美国不同地点的不同的配送中心发出。由于亚马逊的配送中心只保持少量的库存,所以在接到顾客订货后,亚马逊需要查询配送中心的库存,如果配送中心没有现货,就要向供应商订货。因此会造成</p><p>从亚马逊FBA&nbsp;<a href="http://undefined" target="_self" style="background-color: rgb(255, 255, 255);">&nbsp;http://t.cn/RQow2rY</a>&nbsp;中去了解亚马逊物流模式。<br/></p><p><br/></p>

亚马逊新版本站内广告报表解读!你们掉队了吗?

排名及流量浅蓝 发表了分享 • 2 个评论 • 296 次浏览 • 2018-03-06 14:29 • 来自相关话题

广告报表有了新的版本?是的许多卖家云里雾里,就跟没有这回事儿一样;看到新的报表还是...亚马逊新版本站内广告报表解读!你们掉队了吗?说白了,就是本来就没看懂的广告报表,现在也还是看不懂罢了,但确实也有一些心思缜密的卖家发现了这一点,聊天过程中顺便还吐了个槽;因为新的广告报表出现了大量数据延迟、滞后的情况,导致了很多卖家在看报表的时候不适应;经过了短暂研究,今天,小撕鸡就来解读一下新版本的广告报表;1重视流量过滤Impression不准,甚至出现为0的情况,Clicks甚至还会出现负数!不少卖家都遇到了近期广告数据显示异常的情况,这实际是因为新版本的站内广告体系更加重视流量过滤了!流量过滤分别体现为Impression和Clicks的过滤两种,而过滤具有连带性;打个比方,在亚马逊后台被标上机器人记号的流量一般都是属于机器流量,此类机器流量搜索广告完成点击的整个搜索模式都最终会被过滤掉的;可如果只过滤Clicks,不过滤Impression,会让产品CTR的数值反馈出现极大的误差,所以流量过滤方面是Impression和Clicks一起过滤掉的;关于数据紊乱的问题再牛逼的系统还过滤海量流量数据的情况下都是需要一定时间的,在亚马逊新的广告流量体系中,数据观测时间至少需要48小时,也就是两天左右,才能完成观测并且过滤,所以看到紊乱的数据显示,卖家们不用过于激动,亚马逊通过延长流量过滤的观测时间是有其道理的;2广告恶意点击也解决了?对!一直困扰亚马逊卖家的恶意点击亚马逊可以识别的到了!在严格的流量过滤下,这些垃圾流量造成的点击不会轻易的扣掉我们的血汗钱了,只要卖家敢把预算尽量开大,在广告不被点爆的情况下,都能把这种卑鄙手段危害性降到最小,大不了再以恶意点击为由,向亚马逊开Case申请专项调查罢了;3关于Acos的流量归属统计新版本同时强化了Acos的流量归属统计;Acos「广告投资回报率」,大家都懂,小撕鸡就不多说了,重点说的是广告所创造的销量,一部分买家在通过广告进入Listing之后并没有第一时间产生消费,而是加入购物车或者Wish List;但是只要他/她在14天内完成购买,这个销量还是会算作原有的广告所创造的销量,也就是Attributed Sales里面去,当然也会被计算到总体的Acos里面去;简单来说就是流量进入亚马逊以后,会有一个追踪周期,在一定时间内产生的购买行为将会记录成有效的而统计到Acos数据中;这样子对我们卖家来说,对广告效果更加直观和精准了,像酒一样,越是陈年越香,越是持久的广告,体现的效果也就越精准;不过广告持久保持,对谁才最有利,我就不多说了...4广告报表更精细化之前旧版本的广告报表比较麻烦,表上title多,时间轴乱,这次新的版本将广告报表做的更精细化了,特别是在时间上面,有着非常明确的时间划分。多了Report period和Data unit两个模块,结合自身情况利用好这两个筛选按钮,就可以查看根据时间区域划分的数据结果了;结合有精准时间划分的数据,才能够得到最精准的广告数据,从而对PPC整体的结果做一个综合的考量;比如我们刚刚提到的广告点击过滤,以及Acos的那个流量归属统计,我们都有可能要更精准的时间来观察数据,而不是盲目的去看总体数据或者近期数据;5习惯旧版本怎么办?要是真的不习惯新版本,旧版本还是有机会可以回去的,可以按照下图红色标记处点击操作;也还是挺方便的,但就我个人而言,新版的视觉感官一开始可能多少会有一些不习惯;但平胸而论,有两点我们需要正视:第一、新版本所解决的卖家痛点的确是对卖家来说很有好处的,实在看不惯的卖家们,尽量克服吧;毕竟当年我们也是用着诺基亚开核桃,防子弹,可最终的选择还是拥抱智能手机时代;第二,这次PPC虽然有亮点,却还是没有根本上解决一些卖家需求,比如说不少卖家心心念念的自定义开关时间的功能还没有上线,消费者聚集的时间开启,其他时间关;这种自动关停其实作用是很大的;只能...是的!亚马逊官方没有的功能,在酷鸟PPC管理中就可以做到哦~快登陆www.kuniao.com用用看吧! 查看全部
<p><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">广告报表有了新的版本?</span><br/><br/><img alt="" src="https://bbs.fob5.com/data/atta ... ot%3B style="max-width: 100%; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"/><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">是的</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">许多卖家云里雾里,</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">就跟没有这回事儿一样;</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">看到新的报表还是...</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">亚马逊新版本站内广告报表解读!你们掉队了吗?</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></span><br/><br/><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">说白了,</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">就是本来就没看懂的广告报表,</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">现在也还是看不懂罢了,</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">但确实也有一些心思缜密的卖家发现了这一点,聊天过程中顺便还吐了个槽;</span><br/><br/><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">因为新的广告报表出现了大量数据延迟、滞后的情况,导致了很多卖家在看报表的时候不适应;</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">经过了短暂研究,</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">今天,</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">小撕鸡就来解读一下新版本的广告报表;</span><br/><br/><strong style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="color:red;font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">1<br/><br/>重视流量过滤</span></strong><br/><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">Impression不准,甚至出现为0的情况,Clicks甚至还会出现负数!不少卖家都遇到了近期广告数据显示异常的情况,这实际是因为新版本的站内广告体系更加重视流量过滤了!</span><br/><img alt="" src="https://bbs.fob5.com/data/atta ... ot%3B style="max-width: 100%; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">流量过滤分别体现为Impression和Clicks的过滤两种,而过滤具有连带性;</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">打个比方,在亚马逊后台被标上机器人记号的流量一般都是属于机器流量,此类机器流量搜索广告完成点击的整个搜索模式都最终会被过滤掉的;</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">可如果只过滤Clicks,不过滤Impression,会让产品CTR的数值反馈出现极大的误差,所以流量过滤方面是Impression和Clicks一起过滤掉的;</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">关于数据紊乱的问题</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">再牛逼的系统还过滤海量流量数据的情况下都是需要一定时间的,在亚马逊新的广告流量体系中,数据观测时间至少需要48小时,也就是两天左右,才能完成观测并且过滤,所以看到紊乱的数据显示,卖家们不用过于激动,亚马逊通过延长流量过滤的观测时间是有其道理的;</span><br/><br/><br/><br/><span style="color:red;font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif;font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>2<br/><br/>广告恶意点击也解决了?</strong></span><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">对!</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">一直困扰亚马逊卖家的恶意点击</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">亚马逊可以识别的到了!</span><br/><br/><img alt="" src="https://bbs.fob5.com/data/atta ... ot%3B style="max-width: 100%; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></span><br/><br/><img alt="" src="https://bbs.fob5.com/data/atta ... ot%3B style="max-width: 100%; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">在严格的流量过滤下,这些垃圾流量造成的点击不会轻易的扣掉我们的血汗钱了,只要卖家敢把预算尽量开大,在广告不被点爆的情况下,都能把这种卑鄙手段危害性降到最小,大不了再以恶意点击为由,向亚马逊开Case申请专项调查罢了;</span><br/><br/><br/><br/><span style="color:red;font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif;font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>3<br/><br/>关于Acos的流量归属统计</strong></span><br/><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">新版本同时强化了Acos的流量归属统计;</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">Acos「广告投资回报率」,大家都懂,小撕鸡就不多说了,重点说的是广告所创造的销量,一部分买家在通过广告进入Listing之后并没有第一时间产生消费,而是加入购物车或者Wish List;</span><br/><br/><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">但是只要他/她在14天内完成购买,这个销量还是会算作原有的广告所创造的销量,也就是Attributed Sales里面去,当然也会被计算到总体的Acos里面去;</span><br/><img alt="" src="https://bbs.fob5.com/data/atta ... ot%3B style="max-width: 100%; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">简单来说就是流量进入亚马逊以后,会有一个追踪周期,在一定时间内产生的购买行为将会记录成有效的而统计到Acos数据中;</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">这样子对我们卖家来说,对广告效果更加直观和精准了,像酒一样,越是陈年越香,越是持久的广告,体现的效果也就越精准;</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">不过广告持久保持,对谁才最有利,我就不多说了...</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></span><br/><img alt="" src="https://bbs.fob5.com/data/atta ... ot%3B style="max-width: 100%; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></span><br/><br/><strong style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="color:red;font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">4<br/><br/>广告报表更精细化</span></strong><br/><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">之前旧版本的广告报表比较麻烦,表上title多,时间轴乱,这次新的版本将广告报表做的更精细化了,特别是在时间上面,有着非常明确的时间划分。</span><br/><br/><img alt="" src="https://bbs.fob5.com/data/atta ... ot%3B style="max-width: 100%; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">多了Report period和Data unit两个模块,结合自身情况利用好这两个筛选按钮,就可以查看根据时间区域划分的数据结果了;</span><br/><br/><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">结合有精准时间划分的数据,才能够得到最精准的广告数据,从而对PPC整体的结果做一个综合的考量;</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">比如我们刚刚提到的广告点击过滤,以及Acos的那个流量归属统计,我们都有可能要更精准的时间来观察数据,而不是盲目的去看总体数据或者近期数据;</span><br/><br/><br/><br/><strong style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="color:red;font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">5<br/><br/>习惯旧版本怎么办?</span></strong><br/><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">要是真的不习惯新版本,旧版本还是有机会可以回去的,可以按照下图红色标记处点击操作;</span><br/><br/><img alt="" src="https://bbs.fob5.com/data/atta ... ot%3B style="max-width: 100%; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></span><br/><br/><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">也还是挺方便的,</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">但就我个人而言,新版的视觉感官一开始可能多少会有一些不习惯;</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">但平胸而论,有两点我们需要正视:</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">第一、新版本所解决的卖家痛点的确是对卖家来说很有好处的,实在看不惯的卖家们,尽量克服吧;</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">毕竟当年我们也是用着诺基亚开核桃,防子弹,可最终的选择还是拥抱智能手机时代;</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">第二,这次PPC虽然有亮点,却还是没有根本上解决一些卖家需求,比如说不少卖家心心念念的自定义开关时间的功能还没有上线,消费者聚集的时间开启,其他时间关;</span><br/><br/><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">这种自动关停其实作用是很大的;</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">只能...</span><br/><br/><img alt="" src="https://bbs.fob5.com/data/atta ... ot%3B style="max-width: 100%; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"/><br/><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">是的!亚马逊官方没有的功能,在酷鸟PPC管理中就可以做到哦~</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">快登陆</span><a href="http://undefined" target="_blank" style="color: rgb(56, 141, 202); text-decoration: underline; background-color: rgb(255, 255, 255); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">www.kuniao.com</a><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">用用看吧!</span></p>

亚马逊最全的CPC广告知识清单(下)

CPC广告xh1994 回复了问题 • 3 人关注 • 3 个回复 • 512 次浏览 • 2018-03-05 17:52 • 来自相关话题

亚马逊提升销量5部法不修炼,活该成为0单侠!

排名及流量浅蓝 发表了分享 • 7 个评论 • 477 次浏览 • 2018-01-19 16:58 • 来自相关话题

不知道有没有人和我一样,做了一年多的亚马逊,每天忙忙碌碌出单量却宛如飞机场一直平平,从来没有达到过十位数以上。Lisiting也优化了,图片也优化了,PPC广告竞价也调高了,依然没有出单。看着别人日出百单的,收获满满,总有几个瞬间觉得人生很丧。 于是乎,常逛于各大论坛与卖家群,四处寻求方法来提升销量。关于提升销量的技巧,一直都是百家争鸣,似乎没有统计出一个能够适用于所有卖家的金科玉律。这次也是从所见所闻所学中总结出几个要点,欢迎大家一起交流。 第一部功法:从展现细节开始 于电商平台而言,多一次展现意味着被网购者多看到一次,而产品展现的机会全然不同于传统行业的锁定状态,我们产品和店铺的展现完全能够通过自己的努力得到改善,运营推广不是万能的,但不推广是万万不能的。这里便涉及到站内广告的优化,我们先不聊,后文再聊推广的方法。 所谓细节决定成败。在产品上传以及细节描述上面,就要特别注意细节性的东西,因为一个好的产品展示在很大程度上决定消费者是否购买你的产品。例如:产品的页面展示,除了各个方位的产品图片之外,我们应该尽可能用细节特写的图片展示产品的质量 如:产品内衬,产品链接部分,产品材质等细节。 第二部功法:提升产品曝光率 提升产品曝光率主要分为两种方法:第一种是站内推广,第二种是站外推广。目前用得比较多的可能是站内推广,也就是PPC广告。PPC广告引流主要涉及到两个方面,第一个是“关键词”,另外一个就是“付费广告”。大家在选关键词的时候,会使用亚马逊自建的一些关键词。除此以外,其实还有一个办法可以帮你选择PPC关键词,就是用一些工具,如:酷鸟卖家助手——PPC关键词挖掘功能:我们只要在输入框中输入想挖掘的关键词,即可查询出所有跟该关键词有关的联想词。并能展示该联想词的广告竞品数量和广告竞价。另外关于付费广告,也可以使用酷鸟卖家助手PPC助手进行广告创建,查看数据分析,智能管理关键词。 站外推广主要渠道就是社交媒体,比如facebook、pinterest,写一些软文,把我们的品牌写一下,推广一下。 第三部功法:争取赢得Buy box 谈到销量必然离不开黄金购物车buy box。因为,黄金购物车一直能帮助亚马逊卖家们完成大部分交易,所以如果争取到亚马逊黄金购物车,对促进销量的提升也是有很大意义的。许多人会误以为Buy Box是亚马逊给老卖家的一种福利,新手卖家、跟卖卖家不好获得,那么在这里需要跟大家说:大错特错!只要你掌握了亚马逊决定Buy Box归属的重要变量,并对症下药,抢占到Buy Box也并不是那么难! 我们可以适当放低产品的价格,为店铺赢得好的信誉,增大得到黄金购物车的机会。同时,也可以使用亚马逊自动调价软件(www.kuniao.com)来增加购物车的占有率。 第四部功法: 备货充足做好库存检测 在亚马逊平台提供的有库存补货提醒功能,所以作为卖家要及时关注自己的库存状态做好补货,因为亚马逊是根据产品最近的销售记录和数量来分配卖家店铺销售排名的。但是我们也要注意减少季节性产品库存以减少仓储费用,节省成本。  第五部功法:良好的服务很重要 想要做好亚马逊,做好客户服务很重要,只有客户服务做好,从产品质量到物流速度和售后服务,都要做到完美,这样店铺分数才会高。卖家有一个特别容易忽略掉的群体——老客户。维护老客户也是一种体现良好服务的方式,因为老客户在购物后对店铺和产品有一定的了解老客户在购物后对店铺和产品有一定的了解,并且可以很容易拉近距离。我们可以定期做好老客户回访,并在促销时给予一定的优惠券和折扣,这样不仅能促进交流,也有利于老客户推荐新客户购买产品。当然,产品的售后服务也不可忽视。 在这个充满着刀光剑影的跨境年代,销量一直都是我们追求的终极目标,因为销量的多少意味着一个产品或者一个店铺运营的好坏,也决定着卖家盈利的多少。但是提升销量的技巧不是唯一的,需要我们不断探索总结经验加以实施。 查看全部
<p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">不知道有没有人和我一样,做了一年多的亚马逊,每天忙忙碌碌出单量却宛如飞机场一直平平,从来没有达到过十位数以上。Lisiting也优化了,图片也优化了,PPC广告竞价也调高了,依然没有出单。看着别人日出百单的,收获满满,总有几个瞬间觉得人生很丧。&nbsp;<br/><br/><br/>于是乎,常逛于各大论坛与卖家群,四处寻求方法来提升销量。关于提升销量的技巧,一直都是百家争鸣,似乎没有统计出一个能够适用于所有卖家的金科玉律。这次也是从所见所闻所学中总结出几个要点,欢迎大家一起交流。&nbsp;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><img src="http://www.sellertree.com/uplo ... ot%3B style="max-width: 100%;"/><br/><br/><strong><span style="color:#c24f4a;font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">第一部功法:从展现细节开始&nbsp;</span></strong><br/><br/>于电商平台而言,多一次展现意味着被网购者多看到一次,而产品展现的机会全然不同于传统行业的锁定状态,我们产品和店铺的展现完全能够通过自己的努力得到改善,运营推广不是万能的,但不推广是万万不能的。这里便涉及到站内广告的优化,我们先不聊,后文再聊推广的方法。&nbsp;<br/><br/>所谓细节决定成败。在产品上传以及细节描述上面,就要特别注意细节性的东西,因为一个好的产品展示在很大程度上决定消费者是否购买你的产品。例如:产品的页面展示,除了各个方位的产品图片之外,我们应该尽可能用细节特写的图片展示产品的质量 如:产品内衬,产品链接部分,产品材质等细节。&nbsp;<br/><br/><img src="http://www.sellertree.com/uplo ... ot%3B style="max-width: 100%;"/><br/><br/><strong><span style="color:#c24f4a;font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">第二部功法:提升产品曝光率&nbsp;</span></strong><br/><br/>提升产品曝光率主要分为两种方法:第一种是站内推广,第二种是站外推广。目前用得比较多的可能是站内推广,也就是PPC广告。PPC广告引流主要涉及到两个方面,第一个是“关键词”,另外一个就是“付费广告”。大家在选关键词的时候,会使用亚马逊自建的一些关键词。除此以外,其实还有一个办法可以帮你选择PPC关键词,就是用一些工具,如:酷鸟卖家助手——PPC关键词挖掘功能:我们只要在输入框中输入想挖掘的关键词,即可查询出所有跟该关键词有关的联想词。并能展示该联想词的广告竞品数量和广告竞价。另外关于付费广告,也可以使用酷鸟卖家助手PPC助手进行广告创建,查看数据分析,智能管理关键词。&nbsp;<br/><br/>站外推广主要渠道就是社交媒体,比如facebook、pinterest,写一些软文,把我们的品牌写一下,推广一下。&nbsp;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/><br/><strong><span style="color:#c24f4a;font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">第三部功法:争取赢得Buy box&nbsp;</span></strong><br/><br/>谈到销量必然离不开黄金购物车buy box。因为,黄金购物车一直能帮助亚马逊卖家们完成大部分交易,所以如果争取到亚马逊黄金购物车,对促进销量的提升也是有很大意义的。许多人会误以为Buy Box是亚马逊给老卖家的一种福利,新手卖家、跟卖卖家不好获得,那么在这里需要跟大家说:大错特错!只要你掌握了亚马逊决定Buy Box归属的重要变量,并对症下药,抢占到Buy Box也并不是那么难!&nbsp;<br/><br/>我们可以适当放低产品的价格,为店铺赢得好的信誉,增大得到黄金购物车的机会。同时,也可以使用亚马逊自动调价软件(www.kuniao.com)来增加购物车的占有率。&nbsp;<br/><br/><img src="http://www.sellertree.com/uplo ... ot%3B style="max-width: 100%;"/><br/><br/><strong><span style="color:#c24f4a;font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">第四部功法: 备货充足做好库存检测&nbsp;</span></strong><br/><br/>在亚马逊平台提供的有库存补货提醒功能,所以作为卖家要及时关注自己的库存状态做好补货,因为亚马逊是根据产品最近的销售记录和数量来分配卖家店铺销售排名的。但是我们也要注意减少季节性产品库存以减少仓储费用,节省成本。&nbsp;<br/><br/>&nbsp;<br/><strong><span style="color:#c24f4a;font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">第五部功法:良好的服务很重要&nbsp;</span></strong><br/><br/>想要做好亚马逊,做好客户服务很重要,只有客户服务做好,从产品质量到物流速度和售后服务,都要做到完美,这样店铺分数才会高。卖家有一个特别容易忽略掉的群体——老客户。维护老客户也是一种体现良好服务的方式,因为老客户在购物后对店铺和产品有一定的了解老客户在购物后对店铺和产品有一定的了解,并且可以很容易拉近距离。我们可以定期做好老客户回访,并在促销时给予一定的优惠券和折扣,这样不仅能促进交流,也有利于老客户推荐新客户购买产品。当然,产品的售后服务也不可忽视。&nbsp;<br/><br/><br/>在这个充满着刀光剑影的跨境年代,销量一直都是我们追求的终极目标,因为销量的多少意味着一个产品或者一个店铺运营的好坏,也决定着卖家盈利的多少。但是提升销量的技巧不是唯一的,需要我们不断探索总结经验加以实施。</p><p><br/></p>

2018亚马逊运营精品课程整理(全集)

帐号注册末路狂花 发表了分享 • 5 个评论 • 646 次浏览 • 2018-01-18 16:29 • 来自相关话题

课程包括运营推广、旺季备战攻略、PPC广告、账号安全、VAT税务、物流、选品系列课、站内运营系列课、欧洲站全面解析系列课。点击或者复制链接可直接免费观看视频!运营推广亚马逊最新A9算法真面目, MR.Q逗比论坛创始人带你一起深挖链接:http://www.sellergrowth.com/classroom/video_detail/3829/Leon: 2017黑五迫在眉睫—— 老司机独家分享往年爆单血汗史链接:http://www.sellergrowth.com/classroom/video_detail/3776/跨哥:有流量没销量?提高转化率才是王道!链接:http://www.sellergrowth.com/classroom/video_detail/3700/百晓生:如何靠优化A+页面提升10%业绩? 数据分析大师现身解读,1小时get新技能!链接:http://www.sellergrowth.com/classroom/video_detail/3693/用对关键字,轻松打造Best Seller链接:http://www.sellergrowth.com/classroom/video_detail/3680/百晓生:深度解析!百晓生独创Z型爆款打造法链接:http://www.sellergrowth.com/classroom/video_detail/3803/旺季备战独家!夏神压箱底绝招大揭秘,旺季爆单,你也可以!链接:http://www.sellergrowth.com/classroom/video_detail/3811/独家!夏神压箱底绝招大揭秘,旺季爆单,你也可以!链接:http://www.sellergrowth.com/classroom/video_detail/3804/PPC系列孙琦:亚马逊如何低价高效玩转PPC广告?(下)链接:http://www.sellergrowth.com/classroom/video_detail/3847/孙琦:亚马逊如何低价高效玩转PPC广告?(上)链接:http://www.sellergrowth.com/classroom/video_detail/3805/账号安全Leon:账号关联——亚马逊店铺死亡的隐形炸弹!链接:http://www.sellergrowth.com/classroom/video_detail/3812/VAT税务刘静:一小时教你—美国公司注册 & 合理避税链接:http://www.sellergrowth.com/classroom/video_detail/3791/官方认证VAT专家,1小时为你全面解读VAT链接:http://www.sellergrowth.com/classroom/video_detail/3676/老狼:最实用直播系列—VAT高频问题汇总20答链接:http://www.sellergrowth.com/classroom/video_detail/3592/物流杨瑾:亚马逊旺季物流高峰期,这些坑你一定要避开!链接:http://www.sellergrowth.com/classroom/video_detail/3789/亚马逊FBA旺季入仓大“堵车”,时效问题怎么破?链接:http://www.sellergrowth.com/classroom/video_detail/3699/选品精品系列课孙琦:亚马逊最极致的选品攻略系列课(上)链接:http://www.sellergrowth.com/classroom/video_detail/3690/孙琦:亚马逊最极致的选品攻略系列课(下)链接:http://www.sellergrowth.com/classroom/video_detail/3689/站内运营精品系列课孙琦:亚马逊站内运营核心大揭秘系列—概述链接:http://www.sellergrowth.com/classroom/video_detail/3485/孙琦:亚马逊站内运营精品系列课②—listing优化之标题链接:http://www.sellergrowth.com/classroom/video_detail/3532/孙琦:亚马逊站内运营精品系列课③—标题优化链接:http://www.sellergrowth.com/classroom/video_detail/3535/孙琦:亚马逊站内运营精品系列课④—撰写极致描述链接:http://www.sellergrowth.com/classroom/video_detail/3561/孙琦:亚马逊站内运营精品系列课⑤—Listing优化之关键词链接:http://www.sellergrowth.com/classroom/video_detail/3596/孙琦:亚马逊站内运营精品系列课⑥—Listing优化之卖点链接:http://www.sellergrowth.com/classroom/video_detail/3625/2017欧洲站全面解析系列课姜涵:2017亚马逊欧洲站全面解析系列①——运营差异链接:http://www.sellergrowth.com/classroom/video_detail/3484/姜涵:2017亚马逊欧洲站全面解析系列②——数据分析链接:http://www.sellergrowth.com/classroom/video_detail/3497/以上所有全面、详细的讲解了亚马逊运营,旺季如何备战,如何低价高效玩转PPC,以及账号安全,VAT税号注册,FBA物流等等一方面的全方面的解析。 查看全部
<p><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">课程包括运营推广、旺季备战攻略、PPC广告、账号安全、VAT税务、物流、选品系列课、站内运营系列课、欧洲站全面解析系列课。</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">点击或者复制链接可直接免费观看视频!</span><br/><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">运营推广</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">亚马逊最新A9算法真面目, MR.Q逗比论坛创始人带你一起深挖</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">Leon: 2017黑五迫在眉睫—— 老司机独家分享往年爆单血汗史</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">跨哥:有流量没销量?提高转化率才是王道!</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">百晓生:如何靠优化A+页面提升10%业绩? 数据分析大师现身解读,1小时get新技能!</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">用对关键字,轻松打造Best Seller</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">百晓生:深度解析!百晓生独创Z型爆款打造法</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">旺季备战</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">独家!夏神压箱底绝招大揭秘,旺季爆单,你也可以!</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">独家!夏神压箱底绝招大揭秘,旺季爆单,你也可以!</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">PPC系列</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">孙琦:亚马逊如何低价高效玩转PPC广告?(下)</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">孙琦:亚马逊如何低价高效玩转PPC广告?(上)</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">账号安全</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">Leon:账号关联——亚马逊店铺死亡的隐形炸弹!</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">VAT税务</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">刘静:一小时教你—美国公司注册 &amp; 合理避税</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">官方认证VAT专家,1小时为你全面解读VAT</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">老狼:最实用直播系列—VAT高频问题汇总20答</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">物流</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">杨瑾:亚马逊旺季物流高峰期,这些坑你一定要避开!</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">亚马逊FBA旺季入仓大“堵车”,时效问题怎么破?</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">选品精品系列课</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">孙琦:亚马逊最极致的选品攻略系列课(上)</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">孙琦:亚马逊最极致的选品攻略系列课(下)</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">站内运营精品系列课</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">孙琦:亚马逊站内运营核心大揭秘系列—概述</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">孙琦:亚马逊站内运营精品系列课②—listing优化之标题</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">孙琦:亚马逊站内运营精品系列课③—标题优化</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">孙琦:亚马逊站内运营精品系列课④—撰写极致描述</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">孙琦:亚马逊站内运营精品系列课⑤—Listing优化之关键词</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">孙琦:亚马逊站内运营精品系列课⑥—Listing优化之卖点</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">2017欧洲站全面解析系列课</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">姜涵:2017亚马逊欧洲站全面解析系列①——运营差异</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">姜涵:2017亚马逊欧洲站全面解析系列②——数据分析</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">以上所有全面、详细的讲解了亚马逊运营,旺季如何备战,如何低价高效玩转PPC,以及账号安全,VAT税号注册,FBA物流等等一方面的全方面的解析。</span></p>

旺季将至,Amazon Vine到底能不能玩?

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REVIEW及刷单浅蓝 发起了问题 • 1 人关注 • 0 个回复 • 19 次浏览 • 1 天前 • 来自相关话题

站内入了促销和广告之外没有其他的办法了吗?如何从市场分析中去提高转化?

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站外引流 6 人关注 • 5 个回复 • 366 次浏览 • 2018-08-13 17:53 • 来自相关话题

搜索关键词Search Terms怎么填写?

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LISTING挤牙膏的哲学 回复了问题 • 5 人关注 • 4 个回复 • 210 次浏览 • 2018-08-07 14:08 • 来自相关话题

不同listing 的FBA ,如果要一起发货,是不是只能申请合仓?

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帐号注册浅蓝 回复了问题 • 9 人关注 • 6 个回复 • 507 次浏览 • 2018-05-10 18:01 • 来自相关话题

VAT有什么特点?

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品牌公子 回复了问题 • 3 人关注 • 2 个回复 • 152 次浏览 • 2018-05-04 15:04 • 来自相关话题

slickdeals发帖看不到自己的发帖内容,是帐号被封吗?

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帐号注册 4 人关注 • 3 个回复 • 279 次浏览 • 2018-03-21 10:27 • 来自相关话题

被ve跟卖抢了编辑权,可以要回来吗?

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排名及流量 3 人关注 • 2 个回复 • 308 次浏览 • 2018-03-21 10:24 • 来自相关话题

亚马逊产品上线以后如何开通其他品类的销售权限,例如服装等等??

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LISTING 7 人关注 • 6 个回复 • 361 次浏览 • 2018-03-21 10:17 • 来自相关话题

亚马逊平台对产品图片的要求有什么?

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选品 8 人关注 • 7 个回复 • 353 次浏览 • 2018-03-21 10:16 • 来自相关话题

日本站点一定要日本商标吗?

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品牌 10 人关注 • 9 个回复 • 374 次浏览 • 2018-03-21 10:16 • 来自相关话题

亚马逊跟卖商品需要UPC吗?

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LISTINGCamille 回复了问题 • 7 人关注 • 6 个回复 • 473 次浏览 • 2018-03-20 14:46 • 来自相关话题

现在要发FBA, 可是不知道要怎么预估要发多少量?有没有一个计算方式呢?

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FBACamille 回复了问题 • 6 人关注 • 5 个回复 • 331 次浏览 • 2018-03-20 14:42 • 来自相关话题

添加了子账号是不是可以两个账号同时登陆亚马逊?

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帐号注册 5 人关注 • 5 个回复 • 241 次浏览 • 2018-03-20 09:43 • 来自相关话题

卖家们,当您做跨境电商很心累时,您是用什么方式来减压的?

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排名及流量公子 回复了问题 • 2 人关注 • 1 个回复 • 327 次浏览 • 2018-03-16 18:11 • 来自相关话题

亚马逊上面信用卡和银行卡信息是否更更改?

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VE帐号胤隽涓温 回复了问题 • 7 人关注 • 7 个回复 • 353 次浏览 • 2018-03-12 21:34 • 来自相关话题

如何提高我产品的转化率跟session 啊,有什么好的方法吗

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排名及流量公子 回复了问题 • 3 人关注 • 2 个回复 • 275 次浏览 • 2018-03-07 17:25 • 来自相关话题

亚马逊最全的CPC广告知识清单(下)

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CPC广告xh1994 回复了问题 • 3 人关注 • 3 个回复 • 512 次浏览 • 2018-03-05 17:52 • 来自相关话题

分析了3000个产品,我懂了亚马逊广告报告分析4大思想

排名及流量浅蓝 发表了分享 • 0 个评论 • 95 次浏览 • 2018-08-14 16:54 • 来自相关话题

亚马逊站内PPC广告做为卖家主动营销的重要手段,可以为卖家带来更多的主动流量,拉升店铺的销量,成为打造爆款和日常运营中必不可少的亚马逊营销工具。但是,广告费用投入不少!广告关键词点击少?订单转化率低?亚马逊广告报告到底如何分析呢?今天就和大家分享一些关于亚马逊广告报告分析的思路:一、对比思想对比分析可分为横向对比、纵向对比两个角度,指标间的横向对比帮助我们认识数据的合理性和分析是否有问题;而指标纵向的对比,既可以做趋势分析也可以判断是否达到预期值。何为横向对比?例如:这周你的广告费用在不变的前提下,带来了订单增长20%的良好效益,按理说是一件值得高兴的事情。但我们往往忽略了一个重要的因素,就是市场趋势情况。假如相同时间段,你的竞争对手增长了30%,这样一来即使订单增长了却输给了竞争对手。也就是说我们判断一个现象或是做数据分析时,需要一个参照系,与竞争对手做对比就是一种横向对比思想。(2)纵向对比在做纵向对比的时候,需要考虑两个对比的数据是否属于同一性质。如店铺的订单量,可以把最近30天的订单显示在坐标轴上,这样就可以很明显的看到最近的订单数量是否达到了预期,当然也可以以周或者月为单位。做对比时一定要考虑实际场景,因为时间不同就没有对比性,例如:我们在旺季的时候每天订单量会上涨,这是一个普遍现象,但在淡季的某一天可能单量只有旺季的30%。这并不能说明产品出了问题,而需要考虑季节性等因素的问题。二、分类思想分类思想简单的说,就是把一些对象,按照某种规则,划分为若干个类别,然后分析各个类别的特征,并以此来指导我们的行动。首先我们的广告组可以按照目的进行分类,跑词的广告组、转化的广告组、钓鱼的广告组这是一种分类的方式;当然也可以按照产品类型分类,服装类的广告组、宠物类的广告组、玩具类的广告组。基于这些分类,我们就可以精准的投放PPC广告。三、拆解思想通过拆解方法我们对分析对象进行逐步拆分,最终定位到问题点。拆解的角度可以有很多,越细分越能准确描述问题。我们可以对分析对象剥丝抽茧,逐步定位到问题点。细分的角度可以有很多,越细分越能准确描述问题。拆解思想其实就是不断用更小的量化指标去拆解一个大的指标,从而达到定位问题的目的四、转化思想事实上,拆解思想可以帮我们找到所有问题的细分定位,但是单单拆解是不够的。我们不知道这些指标从哪来,每一个步骤的转化率怎么样?哪一个步骤的转化不好如何改善?这时候就需要通过转化思想来分析。例如本周你的广告成交100件产品,那么我们需要分析这100件产品如何来,梳理一下可以简单分为以下4个步骤:广告获得的展现——广告获得的流量——最终交易订单——最终交易的件数这样一整个广告投放的过程中,哪些步骤的转化率低?哪些步骤需要改善?有了转化思想作为指导就能够清晰的找出问题的所在解决问题。坦白说,PPC广告投放最大的难点就在于亚马逊广告报告分析。以往这些数据是需要人工去记录,工作比较复杂,广告数据的分析需要经过数据的收集—数据整理—数据分析,耗时耗力,单单亚马逊广告报告的分析就足以让新手卖家泪奔。而现在有了酷鸟卖家助手 www.kuniao.com 将大大降低数据收集和整理的工作量!酷鸟亚马逊PPC助手将PPC广告报告以全方位一体化的图表方式来展示,让卖家更加直观的查看亚马逊广告报告,使数据分析更加便捷,站内广告更好赚。以饼状图的方式直观展现广告活动花费占比,广告活动销售额占比等数据,再也不用手动计算;还有最重要的亚马逊广告转化数据,ACOStop10数据也一目了然,更直观,查看更简单;相信有了酷鸟亚马逊PPC助手的帮助,亚马逊广告报告分析也就没有那么难了。 查看全部
<div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">亚马逊站内</span>PPC广告做为卖家主动营销的重要手段,可以为卖家带来更多的主动流量,拉升店铺的销量,成为打造爆款和日常运营中必不可少的<strong><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">亚马逊营销工具</span></strong>。</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">但是,广告费用投入不少!广告关键词点击少?订单转化率低?亚马逊广告报告到底如何分析呢?今天就和大家分享一些关于亚马逊广告报告分析的思路:</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><strong><span style="color:#a0522d;font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">一、</span>对比思想</span></strong></span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">对比分析可分为横向对比、纵向对比两个角度,指标间的横向对比帮助我们认识数据的合理性和分析是否有问题;而指标纵向的对比,既可以做趋势分析也可以判断是否达到预期值。</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">何为横向对比?例如:这周你的广告费用在不变的前提下,带来了订单增长</span>20%的良好效益,按理说是一件值得高兴的事情。但我们往往忽略了一个重要的因素,就是市场趋势情况。假如相同时间段,你的竞争对手增长了30%,这样一来即使订单增长了却输给了竞争对手。</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">也就是说我们判断一个现象或是做数据分析时,需要一个参照系,与竞争对手做对比就是一种横向对比思想。</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">(2)纵向对比</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">在做纵向对比的时候,需要考虑两个对比的数据是否属于同一性质。</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">如店铺的订单量,可以把最近</span>30天的订单显示在坐标轴上,这样就可以很明显的看到最近的订单数量是否达到了预期,当然也可以以周或者月为单位。</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">做对比时一定要考虑实际场景,因为时间不同就没有对比性,例如:我们在旺季的时候每天订单量会上涨,这是一个普遍现象,但在淡季的某一天可能单量只有旺季的</span>30%。这并不能说明产品出了问题,而需要考虑季节性等因素的问题。</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><strong><span style="color:#a0522d;font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">二、分类思想</span></strong></span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">分类思想简单的说,就是把一些对象,按照某种规则,划分为若干个类别,然后分析各个类别的特征,并以此来指导我们的行动。</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">首先我们的广告组可以按照目的进行分类,跑词的广告组、转化的广告组、钓鱼的广告组这是一种分类的方式;当然也可以按照产品类型分类,服装类的广告组、宠物类的广告组、玩具类的广告组。基于这些分类,我们就可以精准的投放</span>PPC广告。</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><strong><span style="color:#a0522d;font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">三、拆解思想</span></strong></span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">通过拆解方法我们对分析对象进行逐步拆分,最终定位到问题点。拆解的角度可以有很多,越细分越能准确描述问题。</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">我们可以对分析对象剥丝抽茧,逐步定位到问题点。细分的角度可以有很多,越细分越能准确描述问题。</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">拆解思想其实就是不断用更小的量化指标去拆解一个大的指标,从而达到定位问题的目的</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><strong><span style="color:#a0522d;font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">四、</span>转化思想</span></strong></span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">事实上,拆解思想可以帮我们找到所有问题的细分定位,但是单单拆解是不够的。我们不知道这些指标从哪来,每一个步骤的转化率怎么样?哪一个步骤的转化不好如何改善?这时候就需要通过转化思想来分析。</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">例如本周你的广告成交</span>100件产品,那么我们需要分析这100件产品如何来,梳理一下可以简单分为以下4个步骤:</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">广告获得的展现</span>——广告获得的流量——最终交易订单——最终交易的件数</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">这样一整个广告投放的过程中,哪些步骤的转化率低?哪些步骤需要改善?有了转化思想作为指导就能够清晰的找出问题的所在解决问题。</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">坦白说,</span>PPC广告投放最大的难点就在于亚马逊广告报告分析。以往这些数据是需要人工去记录,工作比较复杂,广告数据的分析需要经过数据的收集—数据整理—数据分析,耗时耗力,单单亚马逊广告报告的分析就足以让新手卖家泪奔。</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">而现在有了酷鸟卖家助手&nbsp;</span><a href="http://undefined" target="_blank" style="color: rgb(56, 141, 202); text-decoration: underline;">www.kuniao.com</a>&nbsp;将大大降低数据收集和整理的工作量!</div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">酷鸟<strong><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">亚马逊</span>PPC助手</span></strong><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">将</span>PPC广告报告以全方位一体化的图表方式来展示,让卖家更加直观的查看亚马逊广告报告,使数据分析更加便捷,站内广告更好赚。</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><img id="aimg_40648" src="https://bbs.ichuanglan.com/dat ... ot%3B width="600" alt="分析了3000个产品,我懂了亚马逊广告报告分析4大思想19 作者:亚马逊霸霸 帖子ID:110022" title="分析了3000个产品,我懂了亚马逊广告报告分析4大思想19 作者:亚马逊霸霸 帖子ID:110022" style="max-width: 100%;"/></span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">以饼状图的方式直观展现广告活动花费占比,广告活动销售额占比等数据,再也不用手动计算;</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><img id="aimg_40649" src="https://bbs.ichuanglan.com/dat ... ot%3B width="600" alt="分析了3000个产品,我懂了亚马逊广告报告分析4大思想18 作者:亚马逊霸霸 帖子ID:110022" title="分析了3000个产品,我懂了亚马逊广告报告分析4大思想18 作者:亚马逊霸霸 帖子ID:110022" style="max-width: 100%;"/></span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">还有最重要的亚马逊广告转化数据,ACOStop10数据也一目了然,更直观,查看更简单;</span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><img id="aimg_40650" src="https://bbs.ichuanglan.com/dat ... ot%3B width="600" alt="分析了3000个产品,我懂了亚马逊广告报告分析4大思想38 作者:亚马逊霸霸 帖子ID:110022" title="分析了3000个产品,我懂了亚马逊广告报告分析4大思想38 作者:亚马逊霸霸 帖子ID:110022" style="max-width: 100%;"/></span></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">相信有了酷鸟亚马逊</span>PPC助手的帮助,亚马逊广告报告分析也就没有那么难了。</span></div><p><br/></p>

大卖高精测评圈原来也能这么玩...

排名及流量浅蓝 发表了分享 • 0 个评论 • 101 次浏览 • 2018-07-24 16:47 • 来自相关话题

内容:小撕鸡编辑:小撕鸡本期精彩内容引导:1.铁 律2.提高转化的取胜钥匙3.高压前提下如何高效提高转化4.移除差评提高转化5.高精测评圈打造6.大卖应用下的黑科技铁 律电商行业,不变的铁律就是流量×转化率=销量;也就是说,卖家追求销量的路途上,永远也绕不开流量和转化率,当然,资源是有限的,流量也是有限的,尤其是近两年我们会发现,大量的中国卖家涌入跨境电商市场,涌入亚马逊,流量占用率已经逐渐饱和;这样的前提下,转化率就是所有卖家决胜千里的必由之路;10000个买家浏览,转化率10%和转化率30%带来的销量结果是不可能一样的;当然,也可能一样,主要取决于运营策略,一部分卖家会以价格来作为提高转化的方法,但打价格战,对于卖家来说,也不过流水而已,我一直在说,不赚钱赚吆喝的是傻X...正确的方法,是在保障足够利润空间的前提下提高转化,实现销量的提升;这种利润空间必然是要让卖家持续发展,并且过得滋润的空间;提高转化的取胜钥匙关于提高转化,我们在市场上的行业自媒体已经看过太多太多,陈词滥调的结论我相信卖家一定不希望我再复述;那么小撕鸡就提这么一点,越是被频繁爆料的关键词,也是最该解决的;大家有没有想过2018年最泛滥的行业热点词有哪些?不外乎关店,review被删除,差评....我们会发现基本与shua单有着必然联系,小撕鸡之前聊过关于shua单的基本逻辑《关于shua单,我们有些话想说...》;“很度卖家死店铺,review被撸空的直接原因其实很简单,市场shua单圈子就那么大,用的shua单买家账号就那么多,在一定程度下shua单账号高度重合;亚马逊机器人稍微修改一下标签代码就可以把雷同行为的买家账号找出来,并且标记高度符合“shua单”行为的店铺;全部封店,同时把这些买家账号全部清空,那么这些账号在亚马逊上所有的留评也会同时被亚马逊移除...”亚马逊上看似严重的shua单问题得到了解决,但给卖家带来的,是review被撸空、减少之后,最直接的流量转化率严重下降的问题;相信不少卖家最近已经脑补了不少砸电脑的画面了高压前提下如何高效提高转化亚马逊的忠实消费群体还是比较稳定的,但在review被亚马逊删除的前提下,对产品的信心产生了动摇,但哪怕无处落脚、且形成有效转化的这些流量四处流散,选择困难,却始终都还是被亚马逊牢牢攥在手里;而我们既然知道这一点,就也有意味着我们同时也知道,只要在review问题上处理得当,我们卖家将会比之前更高效、更有长期稳定的优势;移除差评提高转化按照以前的思路,我们能按照shua单同样的逻辑去让买家移除差评,或者更改成中好评就可以提高转化,我们之前也说过,以目前的第三方服务商移除差评来说,这个成本是比较高昂的;因此,第三方服务市场上如酷鸟review查询真实信息的功能才会如此火爆;所谓内部删差评服务,单个差评删除要价在800-1500元不等,想要删除2~3个也就是至少1600-4500元不等,以酷鸟查询review真实信息为例:平均33.3元/个的单价,找到10个差评人联系方式,333元,30%的移除概率,加上3笔成功利诱移除差评的成本100美金,也就是1000元左右,每3个成功案例成本直接节省600-3500元不等;具体移除方法请参照小撕鸡此前文章《亿级大卖捅破天,删差评原来是这么回事...》,但这么执行似乎效率也不够令人满意,以至于目前大卖圈子内衍生出来了一种全新玩法;高精测评圈打造可能对很多卖家来说,测评在2016年9月被亚马逊限制之后,就已经是黔驴技穷了,大卖家还可以利用社交软件(如Facebook,Ins,YouTube等等)来进行自我测评圈的转化和资源的沉淀,但高门槛,网红数量有限且基本资源被大卖垄断是普遍卖家的绝对痛点,站外测评也变得不那么容易;那么卖家们换一个角度考虑一下这样一件事情;亚马逊经过近段时间的删除评论,目前平台上的asin下面的还没被亚马逊官方删除的评论,这些留评的买家账号经过上半年的大逃杀一定是白号,也就是机器人识别下判断的“真实消费者账号”;也就意味着,但凡我们找到了这些留评人,联系上了买家,条件允许的情况下,我们卖家完全可以绕过门槛极高的社交渠道,打造自己的高精准测评圈!大卖应用下的黑科技从以上运营逻辑上来精准分析,利用现有Review找到留评人,并且完成自己的测评圈是完全可行的;而据小撕鸡了解到,目前一部分卖家已经开始着手打造这类高精准测评圈了,包括一部分大卖,同时也迭代出一部分新奇的“黑科技”玩法;比如说,不光只查找自己review好评中的留评人,也找直接竞争对手的评论,把竞争对手的好评买家账号全部撸一圈,找到真实信息之后,直接联系转化成测评资源;更精准,转化率更高,更安全,甚至有做电子产品的甚至可以去挖echo的好评买家!做高精测评圈,就这么流氓尤其这种私密信息,亚马逊迟早会把对外的数据泄露严格把关,因此把握的时间十分有限;至于评论的真实联系方式去哪里挖?小撕鸡又要放那张喜闻乐见而又不失脸面的表情包了此前我们一直在讲review查询功能可以找到差评买家,当然也可以找到好评买家的真实信息啦!而且操作极其简单,只要复制评论链接,黏贴进搜索页即可!至于价格嘛,确实在世界杯结束之后一周,不少卖家跟小撕鸡反映价格高的有点hold不住了;世界杯期间买了几百个世界杯后涨价了买不起了既然这是卖家们的心声,那么又有什么不能放的呢?即日起,酷鸟卖家助手review查询功能直降1/3,仅1000根羽毛一个!别问我为什么,为了卖家,就是这么任性...为了自己的高精测评圈,快下手吧!Review查询,就用酷鸟卖家助手(www.kuniao.com) 查看全部
<div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">内容:小撕鸡</div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">编辑:小撕鸡</div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="color:#a0522d;margin: 0px; padding: 0px; word-wrap: break-word;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;">本期精彩内容引导:</strong></span></div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">1.铁 律</div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">2.提高转化的取胜钥匙</div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">3.高压前提下如何高效提高转化</div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">4.移除差评提高转化</div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">5.高精测评圈打造</div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">6.大卖应用下的黑科技</div><p><br/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-size:16px;margin: 0px; padding: 0px; word-wrap: break-word;color:#ff0000;margin: 0px; padding: 0px; word-wrap: break-word;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">铁</span>&nbsp;<span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">律</span></span></strong></span></div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-size:16px;margin: 0px; padding: 0px; word-wrap: break-word;color:#ff0000;margin: 0px; padding: 0px; word-wrap: break-word;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;"><br/></span></strong></span></div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">电商行业,不变的铁律就是流量</span>×转化率=销量;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">也就是说,卖家追求销量的路途上,永远也绕不开流量和转化率,当然,资源是有限的,流量也是有限的,尤其是近两年我们会发现,大量的中国卖家涌入跨境电商市场,涌入亚马逊,流量占用率已经逐渐饱和;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">这样的前提下,转化率就是所有卖家决胜千里的必由之路;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">10000个买家浏览,转化率10%和转化率30%带来的销量结果是不可能一样的;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">当然,也可能一样,主要取决于运营策略,一部分卖家会以价格来作为提高转化的方法,但打价格战,对于卖家来说,也不过流水而已,我一直在说,不赚钱赚吆喝的是傻</span>X...</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">正确的方法,是在保障足够利润空间的前提下提高转化,实现销量的提升;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><img src="http://www.amazon1688.com/foru ... ot%3B width="266" alt="" style="margin: 0px; padding: 0px; word-wrap: break-word; max-width: 400px;"/><br/></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">这种利润空间必然是要让卖家持续发展,并且过得滋润的空间;</div><p><br/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;"><span style="font-size:16px;margin: 0px; padding: 0px; word-wrap: break-word;color:#ff0000;margin: 0px; padding: 0px; word-wrap: break-word;">提高转化的取胜钥匙</span></strong></span></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">关于提高转化,我们在市场上的行业自媒体已经看过太多太多,陈词滥调的结论我相信卖家一定不希望我再复述;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">那么小撕鸡就提这么一点,</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">越是被频繁爆料的关键词,也是最该解决的;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">大家有没有想过</span>2018年最泛滥的行业热点词有哪些?</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">不外乎关店,</span>review被删除,差评....</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">我们会发现基本与shua单有着必然联系,小撕鸡之前聊过关于shua单的基本逻辑《关于shua单,我们有些话想说</span>...》;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">“</div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">很度卖家死店铺,</span>review被撸空的直接原因其实很简单,市场shua单圈子就那么大,用的shua单买家账号就那么多,在一定程度下shua单账号高度重合;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">亚马逊机器人稍微修改一下标签代码就可以把雷同行为的买家账号找出来,并且标记高度符合</span>“shua单”行为的店铺;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">全部封店,同时把这些买家账号全部清空,那么这些账号在亚马逊上所有的留评也会同时被亚马逊移除</span>...</div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">”</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">亚马逊上看似严重的shua单问题得到了解决,但给卖家带来的,是</span>review被撸空、减少之后,最直接的流量转化率严重下降的问题;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><img src="http://www.amazon1688.com/foru ... ot%3B width="160" alt="" style="margin: 0px; padding: 0px; word-wrap: break-word; max-width: 400px;"/><br/></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">相信不少卖家最近已经脑补了不少砸电脑的画面了</div><p><br/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;"><span style="font-size:16px;margin: 0px; padding: 0px; word-wrap: break-word;color:#ff0000;margin: 0px; padding: 0px; word-wrap: break-word;">高压前提下如何高效提高转化</span></strong></span></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">亚马逊的忠实消费群体还是比较稳定的,但在</span>review被亚马逊删除的前提下,对产品的信心产生了动摇,但哪怕无处落脚、且形成有效转化的这些流量四处流散,选择困难,却始终都还是被亚马逊牢牢攥在手里;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><img src="http://www.amazon1688.com/foru ... ot%3B width="300" alt="" style="margin: 0px; padding: 0px; word-wrap: break-word; max-width: 400px;"/><br/></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">而我们既然知道这一点,就也有意味着我们同时也知道,只要在</span>review问题上处理得当,我们卖家将会比之前更高效、更有长期稳定的优势;</div><p><br/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;"><span style="font-size:16px;margin: 0px; padding: 0px; word-wrap: break-word;color:#ff0000;margin: 0px; padding: 0px; word-wrap: break-word;">移除差评提高转化</span></strong></span></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">按照以前的思路,我们能按照shua单同样的逻辑去让买家移除差评,或者更改成中好评就可以提高转化,我们之前也说过,以目前的第三方服务商移除差评来说,这个成本是比较高昂的;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">因此,第三方服务市场上如酷鸟</span>review查询真实信息的功能才会如此火爆;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">所谓内部删差评服务,单个差评删除要价在</span>800-1500元不等,想要删除2~3个也就是至少1600-4500元不等,以酷鸟查询review真实信息为例:</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">平均</span>33.3元/个的单价,找到10个差评人联系方式,333元,30%的移除概率,加上3笔成功利诱移除差评的成本100美金,也就是1000元左右,每3个成功案例成本直接节省600-3500元不等;</div><p><br/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">具体移除方法请参照小撕鸡此前文章《亿级大卖捅破天,删差评原来是这么回事</span>...》,但这么执行似乎效率也不够令人满意,以至于目前大卖圈子内衍生出来了一种全新玩法;</div><p><br/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;"><span style="font-size:16px;margin: 0px; padding: 0px; word-wrap: break-word;color:#ff0000;margin: 0px; padding: 0px; word-wrap: break-word;">高精测评圈打造</span></strong></span></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">可能对很多卖家来说,测评在</span>2016年9月被亚马逊限制之后,就已经是黔驴技穷了,大卖家还可以利用社交软件(如Facebook,Ins,YouTube等等)来进行自我测评圈的转化和资源的沉淀,但高门槛,网红数量有限且基本资源被大卖垄断是普遍卖家的绝对痛点,站外测评也变得不那么容易;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><img src="http://www.amazon1688.com/foru ... ot%3B width="300" alt="" style="margin: 0px; padding: 0px; word-wrap: break-word; max-width: 400px;"/><br/></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">那么卖家们换一个角度考虑一下这样一件事情;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">亚马逊经过近段时间的删除评论,目前平台上的</span>asin下面的还没被亚马逊官方删除的评论,这些留评的买家账号经过上半年的大逃杀一定是白号,也就是机器人识别下判断的“真实消费者账号”;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">也就意味着,但凡我们找到了这些留评人,联系上了买家,条件允许的情况下,我们卖家完全可以绕过门槛极高的社交渠道,打造自己的高精准测评圈!</div><p><br/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;"><span style="font-size:16px;margin: 0px; padding: 0px; word-wrap: break-word;color:#ff0000;margin: 0px; padding: 0px; word-wrap: break-word;">大卖应用下的黑科技</span></strong></span></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">从以上运营逻辑上来精准分析,利用现有</span>Review找到留评人,并且完成自己的测评圈是完全可行的;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">而据小撕鸡了解到,目前一部分卖家已经开始着手打造这类高精准测评圈了,包括一部分大卖,同时也迭代出一部分新奇的</span>“黑科技”玩法;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">比如说,不光只查找自己</span>review好评中的留评人,也找直接竞争对手的评论,把竞争对手的好评买家账号全部撸一圈,找到真实信息之后,直接联系转化成测评资源;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><img src="http://www.amazon1688.com/foru ... ot%3B width="252" alt="" style="margin: 0px; padding: 0px; word-wrap: break-word; max-width: 400px;"/><br/></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">更精准,转化率更高,更安全,甚至有做电子产品的甚至可以去挖</span>echo的好评买家!</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><img src="http://www.amazon1688.com/foru ... ot%3B width="240" alt="" style="margin: 0px; padding: 0px; word-wrap: break-word; max-width: 400px;"/><br/></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">做高精测评圈,就这么流氓</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">尤其这种私密信息,亚马逊迟早会把对外的数据泄露严格把关,因此把握的时间十分有限;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">至于评论的真实联系方式去哪里挖?</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">小撕鸡又要放那张喜闻乐见而又不失脸面的表情包了</div><p><br/><img src="http://www.amazon1688.com/foru ... ot%3B width="300" alt="" style="margin: 0px; padding: 0px; word-wrap: break-word; max-width: 400px; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">此前我们一直在讲</span>review查询功能可以找到差评买家,当然也可以找到好评买家的真实信息啦!</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">而且操作极其简单,只要复制评论链接,黏贴进搜索页即可!</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><img src="http://www.amazon1688.com/foru ... ot%3B width="300" alt="" style="margin: 0px; padding: 0px; word-wrap: break-word; max-width: 400px;"/><br/></div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><img src="http://www.amazon1688.com/foru ... ot%3B width="300" alt="" style="margin: 0px; padding: 0px; word-wrap: break-word; max-width: 400px;"/></div><p><br/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">至于价格嘛,确实在世界杯结束之后一周,不少卖家跟小撕鸡反映价格高的有点</span>hold不住了;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><img src="http://www.amazon1688.com/foru ... ot%3B width="300" alt="" style="margin: 0px; padding: 0px; word-wrap: break-word; max-width: 400px;"/></div><p><br/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">世界杯期间买了几百个</span></div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">世界杯后涨价了买不起了</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">既然这是卖家们的心声,那么又有什么不能放的呢?</div><p><br/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><img src="http://www.amazon1688.com/foru ... ot%3B width="300" alt="" style="margin: 0px; padding: 0px; word-wrap: break-word; max-width: 400px;"/></div><p><br/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">即日起,酷鸟卖家助手</span>review查询功能直降1/3,仅1000根羽毛一个!</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">别问我为什么,为了卖家,就是这么任性</span>...</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;margin: 0px; padding: 0px; word-wrap: break-word; font-size: 10.5pt;">为了自己的高精测评圈,快下手吧!</span></div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;margin: 0px; padding: 0px; word-wrap: break-word; font-size: 10.5pt;"><br/></span></div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">Review查询,就用酷鸟卖家助手(<a href="http://undefined" target="_blank" style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(51, 102, 153);">www.kuniao.com</a>)</div><p><br/></p>

亿级大卖捅破天,删差评原来是这么回事...

REVIEW及刷单浅蓝 发表了分享 • 1 个评论 • 167 次浏览 • 2018-07-03 14:14 • 来自相关话题

任何事情,讲的太多,也都是陈词滥调,不过对于我们卖家来说,有些话题,是我们永远绕不开的,比如说跟卖和差评;所以小撕鸡今天就不再重复今年亚马逊对卖家有多不友好了,虽然到上周五「6月29日」还不断有卖家的review被亚马逊移除...行业内原本应对差评的方法有两种:第一种是联系客户移除,但因受限于亚马逊平台对于卖家联系客户的限制(显然不如淘宝一般,站内信可谈的内容有限,同时还限制了卖家对于买家联系方式的获取,尤其是FBA);第二种,便是shua单,测评,通过大量的shua单测评,提高订单数量和配对的好评数量,从而实现对差评比例的稀释;上一周的文章中小撕鸡说到,一些评价被删除的起因,是因为留评被亚马逊机器人识别为大于同类产品留评比例,随后触发了亚马逊对listing中review的审核,因此评论就这么空了,而且哪怕是新的,且真实也应当有效的评论都存活不到24小时;在亚马逊删除了大量review的政策背景下,无疑是对刷评稀释差评的卖家一个巨大的打击,且不说差评比例增高,会逐渐大幅度的降低流量,转化率是一定会降低的,流量和转化率一起跌,销售量和流水自然也就断崖下跌;与此同时,行业内开始冒出一些宣称可以内部删除评价,最近更是如雨后春笋般逐渐火热了起来「平均删除每个差评报价在800-1500元不等...」;而针对这一点,6月30日,由酷鸟团队协助紫鸟、海西汇、数据脉在厦门举办的<2018年政策高压下的新玩法干货分享大会>上,我们的老朋友大兵恰巧也提到了这一点,并且给了我们卖家一些自己的看法;日本TOP3亿级大卖--大兵删差评常见的四种方式:1内部删差评?首先大兵也是通过朋友圈才知道的所谓内部删差评,当然大卖也是人,也会有想尝试的欲望,毕竟如果是真的,当然还是朝中有人好办事;但大兵心里也很明白,删差评这样的亚马逊核心,亚马逊很难去释放这样的权利出来;实际情况来看,所谓内部删差评,不过是一些服务商的噱头,并不存在...2撞库黑科技删评价撞库,坦白说有点像十几年前盗QQ拿Q币或者是删、添好友一样的逻辑;就是找到差评留评人的邮箱,并且把邮箱密码破解,一些人的使用习惯,邮箱一般也是亚马逊密码,通过进入客户的后台,直接删除差评;这样的道听途说,理论是上行得通,但非常难,就像我们卖家从流量到转化一样,是一个漏斗式的概率学说,不说破解邮箱密码难不难,又有多少人会把邮箱密码和亚马逊账号的密码设置成一样的?我们自己心里最清楚「反正我不是」...3差评申述恶意评价差评申诉实际上就是我们日常所说的,找客服开case,但实际情况是,现在刷好评越来越精明了,用白号,然后通过各种合理的搜索,加购,加心愿清单购买,再留评,刷差评也是一样,竞争对手的恶意差评也都是套路,说实在话我们并不能确定哪些差评是竞争对手恶意的差评,哪些又是真实留下的,更何况亚马逊客服?4站外联系买家删除评价通过一段时间的了解,大兵从身边的朋友了解到一种查找留评买家真实邮箱的渠道,通过找到买家的真实联系方式,直接联系客户,就可以在亚马逊站外,通过利诱等方式,让买家删除差评,删除的概率在20%~30%之间;上述我们所说的内部删差评,其实挑明了也就是这些服务商掌握了真实信息资源之后,略微变通打法,通过站外联系买家,降低风险,真删除的话就会给卖家一种“内部真有人”的假象;而这样的假象,虽然降低了风险,但也还是存在的;试想一下,交给服务商,中间的联络客户过程是完全未知的,保不齐哪句话就能让买家直接投诉到亚马逊去,让我们的店铺暴露无遗;但卖家自己如果能掌握留差评的买家真实信息的话,我们自己来操盘售后,维护这样的差评是不是会比给其他人操盘来的更安全?我们可以在不暴露店铺和ASIN的前提下,像大兵说的那样;邮件直接发“哥,你留的评价是不是可以删除一下?我给你转30美金...”如果得到对方感兴趣的回复,我们再把详细的留评截图拿出来,完成“交易”; 查看全部
<div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">任何事情,讲的太多,也都是陈词滥调,不过对于我们卖家来说,有些话题,是我们永远绕不开的,比如说跟卖和差评;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><img src="http://www.amazon1688.com/foru ... ot%3B width="300" alt="" style="margin: 0px; padding: 0px; word-wrap: break-word; max-width: 400px;"/></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">所以小撕鸡今天就不再重复今年亚马逊对卖家有多不友好了,虽然到上周五「</span>6月29日」还不断有卖家的review被亚马逊移除...</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;"><span style="color:#ff0000;margin: 0px; padding: 0px; word-wrap: break-word;">行业内原本应对差评的方法有两种:</span></strong></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">第一种是联系客户移除,但因受限于亚马逊平台对于卖家联系客户的限制(显然不如淘宝一般,站内信可谈的内容有限,同时还限制了卖家对于买家联系方式的获取,尤其是</span>FBA);</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">第二种,便是shua单,测评,通过大量的shua单测评,提高订单数量和配对的好评数量,从而实现对差评比例的稀释;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">上一周的文章中小撕鸡说到,一些评价被删除的起因,是因为留评被亚马逊机器人识别为大于同类产品留评比例,随后触发了亚马逊对</span>listing中review的审核,因此评论就这么空了,而且哪怕是新的,且真实也应当有效的评论都存活不到24小时;</div><p><br/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><img src="http://www.amazon1688.com/foru ... ot%3B width="300" alt="" style="margin: 0px; padding: 0px; word-wrap: break-word; max-width: 400px;"/></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">在亚马逊删除了大量</span>review的政策背景下,无疑是对刷评稀释差评的卖家一个巨大的打击,且不说差评比例增高,会逐渐大幅度的降低流量,转化率是一定会降低的,流量和转化率一起跌,销售量和流水自然也就断崖下跌;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">与此同时,行业内开始冒出一些宣称可以内部删除评价,最近更是如雨后春笋般逐渐火热了起来「平均删除每个差评报价在</span>800-1500元不等...」;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">而针对这一点,</span>6月30日,由酷鸟团队协助紫鸟、海西汇、数据脉在厦门举办的&lt;2018年政策高压下的新玩法干货分享大会&gt;上,我们的老朋友大兵恰巧也提到了这一点,并且给了我们卖家一些自己的看法;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><img src="http://www.amazon1688.com/foru ... ot%3B width="300" alt="" style="margin: 0px; padding: 0px; word-wrap: break-word; max-width: 400px;"/></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">日本</span>TOP3亿级大卖--大兵</div><p><br/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;"><span style="color:#ff0000;margin: 0px; padding: 0px; word-wrap: break-word;">删差评常见的四种方式:</span></strong></div><p><br/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="color:#ff8c00;margin: 0px; padding: 0px; word-wrap: break-word;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;">1</strong></span></div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="color:#ff8c00;margin: 0px; padding: 0px; word-wrap: break-word;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;">内部删差评?</strong></span></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">首先大兵也是通过朋友圈才知道的所谓内部删差评,当然大卖也是人,也会有想尝试的欲望,毕竟如果是真的,当然还是朝中有人好办事;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">但大兵心里也很明白,删差评这样的亚马逊核心,亚马逊很难去释放这样的权利出来;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">实际情况来看,所谓内部删差评,不过是一些服务商的噱头,并不存在</span>...</div><p><br/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="color:#ff8c00;margin: 0px; padding: 0px; word-wrap: break-word;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;">2</strong></span></div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="color:#ff8c00;margin: 0px; padding: 0px; word-wrap: break-word;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;">撞库黑科技删评价</strong></span></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">撞库,坦白说有点像十几年前盗</span>QQ拿Q币或者是删、添好友一样的逻辑;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">就是找到差评留评人的邮箱,并且把邮箱密码破解,一些人的使用习惯,邮箱一般也是亚马逊密码,通过进入客户的后台,直接删除差评;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">这样的道听途说,理论是上行得通,但非常难,就像我们卖家从流量到转化一样,是一个漏斗式的概率学说,不说破解邮箱密码难不难,又有多少人会把邮箱密码和亚马逊账号的密码设置成一样的?我们自己心里最清楚「反正我不是」</span>...</div><p><br/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="color:#ff8c00;margin: 0px; padding: 0px; word-wrap: break-word;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;">3</strong></span></div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="color:#ff8c00;margin: 0px; padding: 0px; word-wrap: break-word;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;">差评申述恶意评价</strong></span></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">差评申诉实际上就是我们日常所说的,找客服开</span>case,但实际情况是,现在刷好评越来越精明了,用白号,然后通过各种合理的搜索,加购,加心愿清单购买,再留评,刷差评也是一样,竞争对手的恶意差评也都是套路,说实在话我们并不能确定哪些差评是竞争对手恶意的差评,哪些又是真实留下的,更何况亚马逊客服?</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="color:#ff8c00;margin: 0px; padding: 0px; word-wrap: break-word;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;">4</strong></span></div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="color:#ff8c00;margin: 0px; padding: 0px; word-wrap: break-word;"><strong style="margin: 0px; padding: 0px; word-wrap: break-word;">站外联系买家删除评价</strong></span></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">通过一段时间的了解,大兵从身边的朋友了解到一种查找留评买家真实邮箱的渠道,通过找到买家的真实联系方式,直接联系客户,就可以在亚马逊站外,通过利诱等方式,让买家删除差评,删除的概率在</span>20%~30%之间;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">上述我们所说的内部删差评,其实挑明了也就是这些服务商掌握了真实信息资源之后,略微变通打法,通过站外联系买家,降低风险,真删除的话就会给卖家一种</span>“内部真有人”的假象;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">而这样的假象,虽然降低了风险,但也还是存在的;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">试想一下,交给服务商,中间的联络客户过程是完全未知的,保不齐哪句话就能让买家直接投诉到亚马逊去,让我们的店铺暴露无遗;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;">但卖家自己如果能掌握留差评的买家真实信息的话,我们自己来操盘售后,维护这样的差评是不是会比给其他人操盘来的更安全?</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">我们可以在不暴露店铺和</span>ASIN的前提下,像大兵说的那样;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><img src="http://www.amazon1688.com/foru ... ot%3B width="300" alt="" style="margin: 0px; padding: 0px; word-wrap: break-word; max-width: 400px;"/></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;margin: 0px; padding: 0px; word-wrap: break-word;">邮件直接发</span>“哥,你留的评价是不是可以删除一下?我给你转30美金...”如果得到对方感兴趣的回复,我们再把详细的留评截图拿出来,完成“交易”;</div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><br/></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><br/></div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><br/></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><br/></div><p><br/><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><br/></div><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><br/></div><p><br/></p><div style="margin: 0px; padding: 0px; word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><br/></div><p><br/></p><p><br/></p>

亚马逊再好的产品没有评论都是白做?

REVIEW及刷单浅蓝 发表了分享 • 1 个评论 • 185 次浏览 • 2018-06-28 15:51 • 来自相关话题

亚马逊再好的产品不会索要好评都是白做?是的,没错!90%亚马逊消费者只要购买产品都会浏览评价;85%的亚马逊消费者相信评论,好评多的话,就愿意购买该产品;83%亚马逊消费者认为好评多的产品乃至店铺,容易对它们产生好感度及信任度。产品拥有的好评越多,就越能说服犹豫不决的亚马逊消费者购买产品,从而产生口碑的效应。好评效果如此大,亚马逊卖家惊不惊喜,意不意外,是不是很想要好评?哈哈,现在就把索好评大法送给亚马逊卖家~ 1.保证产品质量,研究竞争对手的产品评论 为什么会有差评?因为消费者觉得被亚马逊卖家给欺骗了,产品与所售Listing页面不符合。在索好评前,要先保证不会出现差评的情形,而这就需要卖家保证产品质量,诚实介绍自己的产品,不要添油加醋,天花乱坠的乱说一通。 另外,亚马逊卖家也要多研究竞争对手的产品评论,看看竞争对手的产品跟自己的产品有什么差别,分析出优缺点,从而改进自己的产品。这些对于亚马逊卖家而言,都是索取评论的基础。2.利用社交媒体,请消费者填写好评绝大多数消费者愿意成为亚马逊卖家社交媒体的粉丝,都表示对产品对店铺拥有一定的认可度,卖家可以在社交媒体上邀请他们对已买产品进行点评。3.发送“索好评”邮件,酷鸟智能索评亚马逊消费者在购买产品后, 亚马逊卖家要发送3封邮件给他们。第1封邮件:提醒亚马逊消费者产品已发货。第2封邮件:产品快要到货了。第3封邮件:产品已经到货,如果遇到问题请联系卖家,同时,提供一些产品使用注意事项之类的。大多数的亚马逊消费者只会花8秒看一下邮件内容,所以邮件内容一定要能够刺穿消费者的心。看到这里,想来一大部分的亚马逊卖家自己的心早就开始先破了。高考英语的作文都不是很会写,何况这英文邮件呢! 亚马逊卖家不用担心,酷鸟智能索评或许可以帮你补心。 1. 创建索评规则进入酷鸟卖家助手评价管理下的智能索评页面,点击新增规则,先创建您需要的索评条件;选择您想要应用此规则的店铺,命名规则然后勾选好想要排除的买家 2.邮件场景设定场景设定即邮件触发行为设置,系统分别有三种触发场景:买家下单后,卖家发货后,买家收到货后;设置邮件发送时间,索评邮件就会在相应的节点,自动发送给客户。3.邮件主题模板在选择场景时,酷鸟卖家助手为卖家朋友提供了邮件参考模板,卖家可以选择直接使用系统提供的模板也可以创建自己的个性模板。 其他索要好评注意点:1.索评时间:品类不同有所区别。一般周二-周五早上邀评,总体而言周五的来评率会比较高。2.邮件主题:邮件主题不一定是Feedback Request,可以用Order Information,别一开始就让买家距你的邮件于千里之外。记住,让买家打开邮件,你就成功一半了。   查看全部
<p style="text-align:center"><br/></p><p><span style=";font-family:微软雅黑;font-size:14px"><span style="font-family:微软雅黑">亚马逊再好的产品不会索要好评都是白做?是的,没错!</span>90%亚马逊消费者只要购买产品都会浏览评价;85%的亚马逊消费者相信评论,好评多的话,就愿意购买该产品;83%亚马逊消费者认为好评多的产品乃至店铺,容易对它们产生好感度及信任度。</span></p><p><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">产品拥有的好评越多,就越能说服犹豫不决的亚马逊消费者购买产品,从而产生口碑的效应。</span></p><p><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">好评效果如此大,亚马逊卖家惊不惊喜,意不意外,是不是很想要好评?</span></p><p><span style=";font-family:微软雅黑;font-size:14px"><span style="font-family:微软雅黑">哈哈,现在就把索好评大法送给亚马逊卖家</span>~</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p><strong><span style="font-family: 微软雅黑;font-size: 14px">1.保证产品质量,研究竞争对手的产品评论</span></strong><strong></strong></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p><span style=";font-family:微软雅黑;font-size:14px"><span style="font-family:微软雅黑">为什么会有差评?因为消费者觉得被亚马逊卖家给欺骗了,产品与所售</span>Listing页面不符合。在索好评前,要先保证不会出现差评的情形,而这就需要卖家保证产品质量,诚实介绍自己的产品,不要添油加醋,天花乱坠的乱说一通。</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span><span style="font-family: 微软雅黑;">另外,亚马逊卖家也要多研究竞争对手的产品评论,看看竞争对手的产品跟自己的产品有什么差别,分析出优缺点,从而改进自己的产品。</span></p><p><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">这些对于亚马逊卖家而言,都是索取</span><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">评论</span><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">的基础。</span></p><p><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑"><br/></span></p><p><strong><span style="font-family: 微软雅黑;font-size: 14px">2.利用社交媒体,请消费者填写好评</span></strong></p><p><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">绝大多数消费者愿意成为亚马逊卖家社交媒体的粉丝,都表示对产品对店铺拥有一定的认可度,卖家可以在社交媒体上邀请他们对已买产品进行点评。</span></p><p><strong><span style="font-family: 微软雅黑;font-size: 14px">3.发送“索好评”邮件,酷鸟智能索评</span></strong></p><p><span style=";font-family:微软雅黑;font-size:14px"><span style="font-family:微软雅黑">亚马逊消费者在购买产品后,</span> <span style="font-family:微软雅黑">亚马逊卖家要发送</span>3封邮件给他们。</span></p><p><span style=";font-family:微软雅黑;font-size:14px"><span style="font-family:微软雅黑">第</span>1封邮件:提醒亚马逊消费者产品已发货。</span></p><p><span style=";font-family:微软雅黑;font-size:14px"><span style="font-family:微软雅黑">第</span>2封邮件:产品快要到货了。</span></p><p><span style=";font-family:微软雅黑;font-size:14px"><span style="font-family:微软雅黑">第</span>3封邮件:产品已经到货,如果遇到问题请联系卖家,同时,提供一些产品使用注意事项之类的。</span></p><p><span style=";font-family:微软雅黑;font-size:14px"><span style="font-family:微软雅黑">大多数的亚马逊消费者只会花</span>8秒看一下邮件内容,所以邮件内容一定要能够刺穿消费者的心。</span></p><p><span style="font-family: 微软雅黑;">看到这里,想来一大部分的亚马逊卖家自己的心早就开始先破了。高考英语的作文都不是很会写,何况这英文邮件呢!</span><br/></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span><strong><span style="font-family: 微软雅黑;font-size: 14pxfont-family:微软雅黑">亚马逊卖家不用担心,酷鸟智能索评或许可以帮你补心。</span></strong></p><p><strong></strong></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span><span style="font-family: 微软雅黑; font-size: 14px;">1.&nbsp;</span><span style="font-family: 微软雅黑;">创建索评规则</span></p><p><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">进入</span><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">酷鸟卖家助手</span><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">评价管理下的智能索评页面,点击新增规则,先创建您需要的索评条件;选择您想要应用此规则的店铺,命名规则然后勾选好想要排除的买家</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span><span style="font-family: 微软雅黑; font-size: 14px;">2.邮件场景设定</span></p><p><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">场景设定即邮件触发行为设置,系统分别有三种触发场景:买家下单后,卖家发货后,买家收到货后;</span><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">设置邮件发送时间</span><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">,索评邮件就会在相应的节点,自动发送给客户。</span></p><p><span style="font-family: 微软雅黑; font-size: 14px;">3.邮件主题模板</span><br/></p><p><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">在选择场景时,<strong><span style="color:#ff0000">酷鸟</span></strong></span><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑;color:#ff0000"><strong>卖家助手</strong></span><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">为卖家朋友提供了邮件参考模板,卖家可以选择直接使用系统提供的模板也可以创建自己的个性模板。</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span><strong><span style="font-family: 微软雅黑;font-size: 14pxfont-family:微软雅黑">其他索要好评注意点:</span></strong></p><p><span style=";font-family:微软雅黑;font-size:14px">1.索评时间:品类不同有所区别。一般周二-周五早上邀评,总体而言周五的来评率会比较高。</span></p><p><span style=";font-family:微软雅黑;font-size:14px">2.邮件主题:邮件主题不一定是Feedback Request,可以用Order Information,别一开始就让买家距你的邮件于千里之外。记住,让买家打开邮件,你就成功一半了。</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p><br/></p>

亚马逊政策高压,你的review还好吗?

排名及流量浅蓝 发表了分享 • 0 个评论 • 114 次浏览 • 2018-06-26 11:01 • 来自相关话题

最近所有的热点,都离不开世界杯...几家欢喜几家愁今年的世界杯赌|场,呸,是球场,就跟上半年的亚马逊市场一样混乱,且绝大部分和review直接相关;近半年来,亚马逊在春节对大量涉嫌刷|单的账号进行了审核,随后关闭了大量非正规信用卡注册的买家账号,并且在没有任何警告的情况下关闭了大量海外买家的评价功能;今年5月底到6月初,亚马逊开始莫名其妙的删除评价,其中不少被删除的评价还是真实评价;6月中旬,亚马逊对于频繁退货的买家账号进行了封号...与此同时,亚马逊也在对平台做着对应的调整,如商品详情结合review有了新的展示等等...而对于政策高压的亚马逊卖家来说,真实写照显然是不尽如人意的,可是你们看,世界杯赛场上,阿根廷小组赛第一轮被逼平,第二场惨败,有尼日利亚来救架;德国第一场爆冷,第二场全场比赛剩下18秒,所有人都认为凉了,却最终绝 杀掌握出线主动权;五星巴西,遭遇顽强阻击,最终补时两球,完成救赎;可我们又该拿什么来拯救我们的review呢?今天我们就来聊一聊,如何在高压政策下打造review。1Review被删的原理了解到的事情是,删除评价的计算方法却与产品listing本身的订单数量息息相关;在选择删除review的产品和店铺的时候,亚马逊会通过同一类别产品BSR的平均销量和获取评价的几率计算每个卖家listing理论上应该获得评价的总数和新增评价的数量和走势;当你的订单数量低于同类产品的平均单量,相反review数量却多于同类销量产品的平均评价数时,亚马逊机器人将自动根据每日时间轴删除评价;而在删除的过程中,亚马逊当然不存在考虑商品评价的真实性,因为在系统后台,所谓真实和刷单构成的review,不过都是review罢了,机器人只控制数量,不监管真实性,更何况,大概率删除的都是好评,因此才会有卖家不断抱怨,真实VP没了,差评却始终还在;而许多产品品质本身就不过关,或者操作繁琐,却没能好好引导用户使用的产品,更容易招来客户的差评;因此,不少卖家在政策高压下,会发现自己listing的订单转化率,直线下滑...2review被删怎么办?此前我们很多文章都写过,包括亚马逊今年为什么会严打review,从哪些角度严打;而想要应对,我们具体情况具体分析,review普遍存在两种情况:第一种,review被删除了少数几个,同时被限制了评论;虽然被限制了评论,不能上评价了,但是我们的review在这种情况下没有被清空,也是代表目前的其他评论暂时都还没有问题;上文内容中小撕鸡有说过,亚马逊机器人在清理review的时候判断了listing评论数量超过了订单量对应的标准比例,所以它会给你限制掉;遇上这种,稍微避避风头,观察listing在销量稳定的情况下,是否有新的review产生,在销售量持续平稳的情况下,卖家的留评比例会被逐渐稀释,从而达到安全线以下,之后就会恢复正常了;第二种情况比较严重,也就是listing 的review全部清空;这么说吧,有渠道拿回来的,我这里不聊了,不在我理解范畴内,说说对于review被清空的listing的看法;那些被亚马逊删除的评论,也会有一些逐渐还给含冤的卖家,理由是更新算法,会误删一些,然后就损失个把评论,又回到第一种情况;当然也有被判断成刷评而导致Review被清空的,除了自己刷没刷自己心里有点数之外,正常来说review是回不来了;在review被清空之后,正常来说,短时间内亚马逊的流量还是保持原有体量的,毕竟原有流量还是得尊重卖家的,可是重点在于,review被清空了,哪里来的转化率?没有转化率,出单量就低,那么等待着这个listing的就是慢性死亡;所以在这种前提下,我们很可能会耗费相比之前更大的时间,经历,现金成本,效果还不好,也就是所谓的事倍功半,与其这样,倒不如战略性放弃,弃车保帅,把投入放到其他尚未波及,或者影响不大的产品上;同时,被释放出来的流量也会成为其他卖家争夺的重点,因此在今年的政策高压下,PPC广告的合理应用,也将会是卖家的一个分水岭;3提升review,卖家还能做些什么呢?上有政策,下有对策,政策一直变,对策自然也会变;而今年的review政策如此高压,也会迫使卖家更往安全、合理的增加review提及review质量去发展;个人观点来看,能做的有且不仅只有以下两方面:· 合理范畴内索评,提高评论数量老生常谈,再次强调,索评不是索评好评,而是索取评论;当然,很多卖家都懂得催评,可是催评和索评还是有一定本质区别的,催评是一种更主观,也是一种更直接的行为,索评是一种索求行为,前提是等价交换,在售后上有所付出;可大家也都明白,亚马逊目前的政策,机器人对邮件内关于好评,订单号,五星等等敏感词汇的监、管力度很大,同时对垃圾邮件的处理也十分严苛,甚至允许买家拒收卖家除重要邮件外的邮件;但百密总会有疏,我们发现,亚马逊允许买家拒收卖家的邮件,可不包含重要邮件,也就是一些跟订单,购买商品使用等相关重要信息的邮件,亚马逊还是会帮助卖家传达到位的,甚至可以在标题中添加「Important」字样,减少退信的概率;· 及时处理差评,早移除,提高评论质量差评的出现总是令人烦恼的,在政策不够严谨的前提下,我们尚可以用刷好评来稀释差评在评论中的占比,可在高压政策下,不论评论好坏,真实性与否,被删除的评论选择是我们无法预估的;因此,一旦出现差评很有可能就把星级拉低,所以我们还需要及时的发现和处理差评;处理差评来说,找到留差评人的站内外邮箱都是一种很好的选择;目前市场上比较盛行的方式是我之前文章中介绍的通过群发订单站内信,插件爬行message中的买家信息,和订单、留评页中的基础代码进行配对而实现的,大致原理各位可以复习点这里复习;找到买家的订单之后,我们实际上就可以直接联系对应订单买家的站内邮箱了,咨询买家对产品的不满之处,然后加以处理,在妥善沟通过程中,尽可能的让买家移除差评即可; 查看全部
<div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">最近所有的热点,</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">都离不开世界杯...</span></div><p><br/></p><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">几家欢喜几家愁</span></div><div style="word-wrap: break-word;"><br/></div><p><span style="font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></p><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">今年的世界杯赌|场,</span></div><div style="word-wrap: break-word;"><span style="font-size:12px;word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;">呸,</span><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;"></span></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">是球场,</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">就跟上半年的亚马逊市场一样混乱,且绝大部分和review直接相关;</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">近半年来,亚马逊在春节对大量涉嫌刷|单的账号进行了审核,随后关闭了大量非正规信用卡注册的买家账号,并且在没有任何警告的情况下关闭了大量海外买家的评价功能;</span></div><p><span style="font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></p><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">今年5月底到6月初,亚马逊开始莫名其妙的删除评价,其中不少被删除的评价还是真实评价;</span></div><p><span style="font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></p><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">6月中旬,亚马逊对于频繁退货的买家账号进行了封号...</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">与此同时,亚马逊也在对平台做着对应的调整,如商品详情结合review有了新的展示等等...</span><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">而对于政策高压的亚马逊卖家来说,真实写照显然是不尽如人意的,</span></div><p><span style="font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></p><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">可是你们看,世界杯赛场上,阿根廷小组赛第一轮被逼平,第二场惨败,有尼日利亚来救架;</span><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">德国第一场爆冷,第二场全场比赛剩下18秒,所有人都认为凉了,却最终绝 杀掌握出线主动权;</span></div><div style="word-wrap: break-word;"><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">五星巴西,遭遇顽强阻击,最终补时两球,完成救赎;</span><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">可我们又该拿什么来拯救我们的review呢?</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><span style="color:#ff8a78;word-wrap: break-word;">今天我们就来聊一聊,如何在高压政策下打造review。</span><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;color:#d24a35;word-wrap: break-word;"><span style="word-wrap: break-word; font-weight: 700;">1</span></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><span style="color:#d24a35;word-wrap: break-word;"><span style="word-wrap: break-word; font-weight: 700;">Review被删的原理</span></span><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">了解到的事情是,删除评价的计算方法却与产品listing本身的订单数量息息相关;</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">在选择删除review的产品和店铺的时候,亚马逊会通过同一类别产品BSR的平均销量和获取评价的几率计算每个卖家listing理论上应该获得评价的总数和新增评价的数量和走势;</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">当你的订单数量低于同类产品的平均单量,相反review数量却多于同类销量产品的平均评价数时,亚马逊机器人将自动根据每日时间轴删除评价;</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">而在删除的过程中,亚马逊当然不存在考虑商品评价的真实性,因为在系统后台,所谓真实和刷单构成的review,不过都是review罢了,机器人只控制数量,不监管真实性,更何况,大概率删除的都是好评,因此才会有卖家不断抱怨,真实VP没了,差评却始终还在;</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="font-size:12px;word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;">而许多产品品质本身就不过关,或者操作繁琐,却没能好好引导用户使用的产品,更容易招来客户的差评;</span><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;">因此,不少卖家在政策高压下,会发现自己listing的订单转化率,直线下滑...</span></span></div></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;"></span></div><div style="word-wrap: break-word;"><div style="word-wrap: break-word;"><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;color:#d24a35;word-wrap: break-word;"><span style="word-wrap: break-word; font-weight: 700;">2</span></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;color:#d24a35;word-wrap: break-word;"><span style="word-wrap: break-word; font-weight: 700;">review被删怎么办?</span></span></div><span style="font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">此前我们很多文章都写过,包括亚马逊今年为什么会严打review,从哪些角度严打;</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">而想要应对,我们具体情况具体分析,review普遍存在两种情况:</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><span style="word-wrap: break-word; font-weight: 700;">第一种,review被删除了少数几个,同时被限制了评论;</span></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">虽然被限制了评论,不能上评价了,但是我们的review在这种情况下没有被清空,也是代表目前的其他评论暂时都还没有问题;</span><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">上文内容中小撕鸡有说过,亚马逊机器人在清理review的时候判断了listing评论数量超过了订单量对应的标准比例,所以它会给你限制掉;</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">遇上这种,稍微避避风头,观察listing在销量稳定的情况下,是否有新的review产生,在销售量持续平稳的情况下,卖家的留评比例会被逐渐稀释,从而达到安全线以下,之后就会恢复正常了;</span></div><span style="font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><span style="word-wrap: break-word; font-weight: 700;">第二种情况比较严重,也就是listing 的review全部清空;</span></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">这么说吧,有渠道拿回来的,我这里不聊了,不在我理解范畴内,说说对于review被清空的listing的看法;</span><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">那些被亚马逊删除的评论,也会有一些逐渐还给含冤的卖家,理由是更新算法,会误删一些,然后就损失个把评论,又回到第一种情况;</span><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">当然也有被判断成刷评而导致Review被清空的,除了自己刷没刷自己心里有点数之外,正常来说review是回不来了;</span></div><span style="font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">在review被清空之后,正常来说,短时间内亚马逊的流量还是保持原有体量的,毕竟原有流量还是得尊重卖家的,可是重点在于,review被清空了,哪里来的转化率?没有转化率,出单量就低,那么等待着这个listing的就是慢性死亡;</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">所以在这种前提下,我们很可能会耗费相比之前更大的时间,经历,现金成本,效果还不好,也就是所谓的事倍功半,与其这样,倒不如战略性放弃,弃车保帅,把投入放到其他尚未波及,或者影响不大的产品上;</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">同时,被释放出来的流量也会成为其他卖家争夺的重点,因此在今年的政策高压下,PPC广告的合理应用,也将会是卖家的一个分水岭;</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div></div><span style="font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;color:#d24a35;word-wrap: break-word;"><span style="word-wrap: break-word; font-weight: 700;">3</span></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><span style="color:#d24a35;word-wrap: break-word;"><span style="word-wrap: break-word; font-weight: 700;">提升review,卖家还能做些什么呢?</span></span><br/></span></div><span style="font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">上有政策,下有对策,政策一直变,对策自然也会变;</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">而今年的review政策如此高压,也会迫使卖家更往安全、合理的增加review提及review质量去发展;</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">个人观点来看,能做的有且不仅只有以下两方面:</span></div><span style="font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><span style="word-wrap: break-word; font-weight: 700;">· 合理范畴内索评,提高评论数量</span></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">老生常谈,再次强调,索评不是索评好评,而是索取评论;</span><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">当然,很多卖家都懂得催评,可是催评和索评还是有一定本质区别的,催评是一种更主观,也是一种更直接的行为,索评是一种索求行为,前提是等价交换,在售后上有所付出;</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">可大家也都明白,亚马逊目前的政策,机器人对邮件内关于好评,订单号,五星等等敏感词汇的监、管力度很大,同时对垃圾邮件的处理也十分严苛,甚至允许买家拒收卖家除重要邮件外的邮件;</span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word;"><span style="color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">但百密总会有疏,我们发现,亚马逊允许买家拒收卖家的邮件,可不包含重要邮件,也就是一些跟订单,购买商品使用等相关重要信息的邮件,亚马逊还是会帮助卖家传达到位的,甚至可以在标题中添加<span style="word-wrap: break-word; font-weight: 700;">「Important」</span>字样,减少退信的概率;</span></div><br/><div style="word-wrap: break-word;"><div style="word-wrap: break-word;"><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px; white-space: normal;"><span style="font-family:Tahoma, &amp;quot;;word-wrap: break-word;color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><span style="word-wrap: break-word; font-weight: 700;">· 及时处理差评,早移除,提高评论质量</span></span></div><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;font-size:12px;word-wrap: break-word;"><br/></span><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px; white-space: normal;"><span style="font-family:Tahoma, &amp;quot;;word-wrap: break-word;color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">差评的出现总是令人烦恼的,在政策不够严谨的前提下,我们尚可以用刷好评来稀释差评在评论中的占比,可在高压政策下,不论评论好坏,真实性与否,被删除的评论选择是我们无法预估的;</span><span style="color:#333333;word-wrap: break-word;font-family:Tahoma, &amp;quot;;word-wrap: break-word;font-size:12px;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;">因此,一旦出现差评很有可能就把星级拉低,所以我们还需要及时的发现和处理差评;</span><span style="color:#333333;word-wrap: break-word;font-family:Tahoma, &amp;quot;;word-wrap: break-word;font-size:12px;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;">处理差评来说,找到留差评人的站内外邮箱都是一种很好的选择;</span></div><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;font-size:12px;word-wrap: break-word;"><br/></span><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px; white-space: normal;"><span style="font-family:Tahoma, &amp;quot;;word-wrap: break-word;color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">目前市场上比较盛行的方式是我之前文章中介绍的通过群发订单站内信,插件爬行message中的买家信息,和订单、留评页中的基础代码进行配对而实现的,大致原理各位可以复习<span style="color:#eb7350;word-wrap: break-word;">点这里复习;</span></span></div><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px; white-space: normal;"><span style="font-family:Tahoma, &amp;quot;;word-wrap: break-word;color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;color:#eb7350;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px; white-space: normal;"><span style="font-family:Tahoma, &amp;quot;;word-wrap: break-word;color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;">找到买家的订单之后,我们实际上就可以直接联系对应订单买家的站内邮箱了,咨询买家对产品的不满之处,然后加以处理,在妥善沟通过程中,尽可能的让买家移除差评即可;</span></div><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px; white-space: normal;"><span style="font-family:Tahoma, &amp;quot;;word-wrap: break-word;color:#333333;word-wrap: break-word;font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px; white-space: normal;"><br/></div><div><span style="word-wrap: break-word; color: rgb(51, 51, 51);font-family:微软雅黑;word-wrap: break-word;font-size:12px;word-wrap: break-word;"><br/></span></div><span style="color:#333333;word-wrap: break-word; font-family: Tahoma, &quot;Microsoft Yahei&quot;, Simsun; font-size: 14px; white-space: normal;"></span></div></div></div></div><p><br/></p>

超实用! 这样的亚马逊索评模板老外必回

REVIEW及刷单浅蓝 发表了分享 • 0 个评论 • 186 次浏览 • 2018-06-21 17:57 • 来自相关话题

我们都知道,在亚马逊平台上,评论的数量和评级对于卖家来说是至关重要的。卖家需要考虑在亚马逊上如何索评,以及亚马逊索评模板如何写才能让老外回复提高留评率。然而索评邮件看似简单,如果不懂得邮件内容怎么写,不懂如何在适当的时候发送合适的邮件,那么,你发的这些邮件可能全部都石沉大海,徒劳无功。想要让买家主动给你留评论,除了做好产品之外还需要优质的售后服务,邮件沟通就是其中一个方面。卖家们想获得更多好评都在用各种软件给客户发索评邮件,但是你的亚马逊索评模板客户是否愿意看?你的索评邮件内容是否有足够的吸引力?下面这三封亚马逊索评模板可以让你事半功倍!Step 1亚马逊索评模板一:买家下单后及时的给买家发送一封感谢信之类的邮件,当然也可以是介绍产品的使用说明之类的邮件。[Important]Your order has been confirmed!Hi, *|buyer_name|*,I'm just writing to let you know that Amazon has confirmed your new order:Order ID: *|order_id|*I am personally following up on every order to make sure everything was delivered safe and sound! If you have any question, please be sure to write backI will make sure to set things right. Our small team at Company works hard to ensure that you have a happy shopping here.Have a good day.Thank you very much for your support!Support TeamStep 2 亚马逊索评模板二:卖家发货后可以发送一封发货提醒邮件,提醒客户注意收货。[Important]Your order has been shipped!Hi, *|buyer_name|*,I’m writing to let you know that Amazon has shipped your new order:*|order_id|**|order_time|*Once your order arrives, please be sure to write back if there is any problem with the order or if you have any question. I will make sure that your problems are well solved, and that you receive the best customer service and are 100 percent Happy with your purchase. Thanks :)Have great day!Support TeamStep3 亚马逊索评模板三:买家收货后可以询问产品体验,最后请求买家如果觉得满意的话留下评价。[Important]How is your order?Hello *|buyer_name|*,We noticed that your order was delivered recently. By now you’ve had a chance to try out your *|asin|*! I just wanted to make sure everything went perfectly with your purchase! If you have any problem, please reply to this message so I can make it right for you. *|order_id|**|order_time|*We value and appreciate very much your compliments, suggestions or complaints in order to improve our services. it would be amazing if you could leave us an honest review, Amazon customers rely heavily on reviews, yet so few Amazon customers ever take the time to write them! If you do have time, it really helps our small business. You can simply click the link below and leave us your valuable review *|feedback_url|*If by any chance that you're not satisfied, before leaving any negative review, please give us a chance to make it right and contact us so that we can help solve your problem.. Thank you again for your understanding and continuous support. Have a great day!Support Team看了这么多封亚马逊索评模板,该选择什么样的方式来发送邮件呢,如果是单纯的手工针对每个订单发送这么多邮件肯定是行不通的,费时费力不说,手动发送还容易出错。这里我们可以借助酷鸟卖家助手智能索评工具群发邮件。以上三封亚马逊索评模板均来源于酷鸟卖家助手,还有其他各种语言邮件模板以及差评回复等模板;你可以在系统创建好邮件模版统一发送邮件,比如,今天产生的订单我可以用同一个模板对今天产生的所有订单发送邮件,当然,不需要索评的订单买家也可以排除,具体发送时间也可以自行设定。当然,如果由于客观原因出现了差评,只要是发送过邮件的订单,通过酷鸟卖家助手的采集买家ID插件,就可以很快找出差评买家,然后请求买家移除或修改。若是没有发过邮件也可以用酷鸟卖家助手站内信群发功能先发送邮件再找差评。 查看全部
<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p">我们都知道,在亚马逊平台上,评论的数量和评级对于卖家来说是至关重要的。卖家需要考虑在亚马逊上如何索评,以及亚马逊索评模板如何写才能让老外回复提高留评率。<span class="bjh-br"></span></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p">然而索评邮件看似简单,如果不懂得邮件内容怎么写,不懂如何在适当的时候发送合适的邮件,那么,你发的这些邮件可能全部都石沉大海,徒劳无功。</span></p><div class="img-container" style="margin-top: 30px; color: rgb(0, 0, 0); font-family: arial; font-size: 12px; white-space: normal;"><img class="normal" width="428px" src="http://t10.baidu.com/it/u=346213293,4165225336&fm=173&app=25&f=JPEG?w=428&h=220&s=BA81E14CDE4514553CE06518030050DA" style="display: block; margin: 0px auto;"/></div><p style="margin-top: 26px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p">想要让买家主动给你留评论,除了做好产品之外还需要优质的售后服务,邮件沟通就是其中一个方面。卖家们想获得更多好评都在用各种软件给客户发索评邮件,但是你的亚马逊索评模板客户是否愿意看?你的索评邮件内容是否有足够的吸引力?下面这三封亚马逊索评模板可以让你事半功倍!</span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p"></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p"><span class="bjh-strong" style="font-size: 18px; font-weight: 700;">Step 1</span>亚马逊索评模板一:买家下单后</span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p"></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p">及时的给买家发送一封感谢信之类的邮件,当然也可以是介绍产品的使用说明之类的邮件。</span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p"></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p">[Important]Your order has been confirmed!</span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p"></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p">Hi, *|buyer_name|*,<span class="bjh-br"></span><span class="bjh-br"></span>I&#39;m just writing to let you know that Amazon has confirmed your new order:<span class="bjh-br"></span><span class="bjh-br"></span>Order ID: *|order_id|*<span class="bjh-br"></span><span class="bjh-br"></span>I am personally following up on every order to make sure everything was&nbsp;<span class="bjh-br"></span>delivered safe and sound! If you have any question, please be sure to write back<span class="bjh-br"></span><span class="bjh-br"></span>I will make sure to set things right. Our small team at Company works hard to&nbsp;<span class="bjh-br"></span>ensure that you have a happy shopping here.<span class="bjh-br"></span><span class="bjh-br"></span>Have a good day.<span class="bjh-br"></span><span class="bjh-br"></span>Thank you very much for your support!<span class="bjh-br"></span><span class="bjh-br"></span>Support Team</span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p"></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p"><span class="bjh-strong" style="font-size: 18px; font-weight: 700;">Step 2&nbsp;</span>亚马逊索评模板二:卖家发货后</span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p"></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p">可以发送一封发货提醒邮件,提醒客户注意收货。</span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p"></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p">[Important]Your order has been shipped!</span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p"></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p">Hi, *|buyer_name|*,<span class="bjh-br"></span><span class="bjh-br"></span>I’m writing to let you know that Amazon has shipped your new order:<span class="bjh-br"></span>*|order_id|*<span class="bjh-br"></span>*|order_time|*<span class="bjh-br"></span><span class="bjh-br"></span>Once your order arrives, please be sure to write back if there is any problem with the order or if you have any question. I will make sure that your problems are well solved, and that you receive the best customer service and are 100 percent Happy with your purchase. Thanks :)<span class="bjh-br"></span>Have great day!<span class="bjh-br"></span><span class="bjh-br"></span>Support Team</span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p"><span class="bjh-br"></span></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p"><span class="bjh-strong" style="font-size: 18px; font-weight: 700;">Step3&nbsp;</span>亚马逊索评模板三:买家收货后</span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p"></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p">可以询问产品体验,最后请求买家如果觉得满意的话留下评价。</span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p"></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p">[Important]How is your order?</span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p"></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p">Hello *|buyer_name|*,<span class="bjh-br"></span><span class="bjh-br"></span>We noticed that your order was delivered recently. By now&nbsp;<span class="bjh-br"></span>you’ve had a chance to try out your *|asin|*! I just wanted to&nbsp;<span class="bjh-br"></span>make sure everything went perfectly with your purchase!&nbsp;<span class="bjh-br"></span>If you have any problem, please reply to this message so I can make it right for you.&nbsp;<span class="bjh-br"></span><span class="bjh-br"></span>*|order_id|*<span class="bjh-br"></span>*|order_time|*<span class="bjh-br"></span><span class="bjh-br"></span>We value and appreciate very much your compliments, suggestions or&nbsp;<span class="bjh-br"></span>complaints in order to improve our services. it would be amazing if you could&nbsp;<span class="bjh-br"></span>leave us an honest review, Amazon customers rely heavily on reviews, yet so&nbsp;<span class="bjh-br"></span>few Amazon customers ever take the time to write them! If you do have time,&nbsp;<span class="bjh-br"></span>it really helps our small business. You can simply click the link below and leave&nbsp;<span class="bjh-br"></span>us your valuable review&nbsp;<span class="bjh-br"></span><span class="bjh-br"></span>*|feedback_url|*<span class="bjh-br"></span><span class="bjh-br"></span>If by any chance that you&#39;re not satisfied, before leaving any negative review,&nbsp;<span class="bjh-br"></span>please give us a chance to make it right and contact us so that we can help solve&nbsp;<span class="bjh-br"></span>your problem..&nbsp;<span class="bjh-br"></span><span class="bjh-br"></span>Thank you again for your understanding and continuous support.&nbsp;<span class="bjh-br"></span><span class="bjh-br"></span>Have a great day!<span class="bjh-br"></span><span class="bjh-br"></span>Support Team</span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p"></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p">看了这么多封亚马逊索评模板,该选择什么样的方式来发送邮件呢,如果是单纯的手工针对每个订单发送这么多邮件肯定是行不通的,费时费力不说,手动发送还容易出错。这里我们可以借助<span class="bjh-strong" style="font-size: 18px; font-weight: 700;">酷鸟卖家助手</span>智能索评工具群发邮件。</span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p">以上三封亚马逊索评模板均来源于酷鸟卖家助手,还有其他各种语言邮件模板以及差评回复等模板;你可以在系统创建好邮件模版统一发送邮件,比如,今天产生的订单我可以用同一个模板对今天产生的所有订单发送邮件,当然,不需要索评的订单买家也可以排除,具体发送时间也可以自行设定。</span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p"><span class="bjh-br"></span></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal;"><span class="bjh-p">当然,如果由于客观原因出现了差评,只要是发送过邮件的订单,通过酷鸟卖家助手的采集买家ID插件,就可以很快找出差评买家,然后请求买家移除或修改。若是没有发过邮件也可以用酷鸟卖家助手站内信群发功能先发送邮件再找差评。</span></p><p><br/></p>

紧急!亚马逊卖家注意,这样做主图产品会被下架!

选品浅蓝 发表了分享 • 0 个评论 • 147 次浏览 • 2018-06-12 15:50 • 来自相关话题

作为深耕跨境电商行业的卖家,想必已经对亚马逊各种政策、整治措施习以为常了。姐夫现在采取措施的方式可以说是简单粗暴,毫不留情了,让我等卖家岿然不敢心存侥幸。删评事件余热未散,最近又频放大招,封号、整合review功能、要求注册各国的VAT税号等等风波不断。 近日,酷鸟用户群里部分卖家表示收到亚马逊邮件,邮件中称产品图片将迎来新政策,这一改革将在7月份全面整治,凡是主图不合规的Listing都将被禁止显示,卖家收到的邮件如下: “为确保最佳的客户体验,自2018年7月份开始,如果卖家主图像中存在如下几个问题,那么该Listing类目将被屏蔽整改,包括: —非白色背景—像素化图像或边缘锯齿状图像—显示任何文字、徽标、图形或水印的图像—图像中显示多个产品视图、颜色或尺寸—使用模型模特的商品—产品占图片框架的85%以下由此可见,过去如部分家庭装饰用品等是不强制一定要用纯白背景,而现在亚马逊不仅要严抓没有按照纯白底图片上传的Listing,对于主图带logo、文字等图形也严加整改。 对于消费者而言,无论在哪个平台购买产品,大家都会第一眼关注产品图片,所以图片是决定消费者是否购买的关键因素。 建议卖家以后在作图之前,一定要先了解亚马逊对图片的要求。 一、亚马逊产品图片尺寸格式 1. 亚马逊图片最长边必须至少为1000像素。当图片的高度或宽度至少1000像素时,该图片具有缩放功能,卖家能放大图片局部查看商品细节,这个功能具有增加销售量的作用。2. 图片最短的边长不能低于500像素。否则无法上传到亚马逊后台。图片太小了,也不方便买家查看商品,建议卖家在上传商品图片时,边长在1001以上的。3. 在上主图与辅图时,建议尺寸一致,这样会比较美观。4. 图片的格式可以使用JPEG , TIFF , GIF,这几种在亚马逊上是可以上传的,建议使用JPEG格式的,这种格式的图片在上传时的速度比较快。5. 图像的横向和纵向比例是1:1.3时,可以在亚马逊的网站达到最佳的视觉效果。 二、亚马逊产品主图要求 1. 主图的背景必须是纯白色(亚马逊搜索和产品详情界面的也是纯白的,纯白的RGB值是255,255 ,255 )。2. 主图要是产品的实际图,不是插图,更不是手绘图或漫画图。3. 主图不能带LOGO和水印,也最好不要有不在订单内的配件、道具等(产品本身的LOGO是允许的)4. 主图中的产品最好是占据图片大约85%左右的空间5. 对于有变体的商品,父子商品都要有主图。6. 产品必须在图片中清晰可见,需要显示整个产品,不能只有部分或多角度组合图。7. 有些类目允许有模特(如Apparel、内衣、袜子),而且只能使用真人模特,不能使用服装店里的那种模型模特。模特必须是正面站立,不能是侧面、背面、多角度组合图、坐姿等。主图模特身上不能有非售物品。  部分特殊产品主图应注意: ●鞋子的主图必须是单只鞋子的照片,最好是左脚朝左。穿在模特脚上的图片只能出现在辅图,不能出现在主图上●耳环主图要成对出现●袜子单双卖需放单双主图,成套卖主图上可以出现所有套装中的袜子,但不能有卡纸  主图是产品的主要形象,也是消费者在搜索结果中最显而易见的地方。卖家在按照亚马逊的相关政策来上传产品图片的时候,要清晰的展示产品以及消费者想看到的信息,成功吸引消费者的眼球,从而引导他们点击进入商品详细页面,然后通过附图加深他们对产品认识和信赖,最终达成购买。   查看全部
<p><span style="font-family: 微软雅黑; font-size: 14px;">作为深耕跨境电商行业的卖家,想必已经对亚马逊各种政策、整治措施习以为常了。姐夫现在采取措施的方式可以说是简单粗暴,毫不留情了,让我等卖家岿然不敢心存侥幸。删评事件余热未散,最近又频放大招,封号、整合</span><span style="font-family: 微软雅黑; font-size: 14px;">review功能、要求注册各国的VAT税号等等风波不断。</span><br/></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span><span style="font-family: 微软雅黑; font-size: 14px;">近日,酷鸟用户群里部分卖家表示收到亚马逊邮件,邮件中称产品图片将迎来新政策,这一改革将在</span><span style="font-family: 微软雅黑; font-size: 14px;">7月份全面整治,凡是主图不合规的Listing都将被禁止显示,卖家收到的邮件如下:</span></p><p><img src="http://www.bilinbbs.com/upload ... Bspan style=";font-family:微软雅黑;font-size:14px"></span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p><span style=";font-family:微软雅黑;font-size:14px">“为确保最佳的客户体验,自2018年7月份开始,如果卖家主图像中存在如下几个问题,那么该Listing类目将被屏蔽整改,包括:</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p><span style=";font-family:微软雅黑;font-size:14px">—非白色背景</span></p><p><span style=";font-family:微软雅黑;font-size:14px">—像素化图像或边缘锯齿状图像</span></p><p><span style=";font-family:微软雅黑;font-size:14px">—显示任何文字、徽标、图形或水印的图像</span></p><p><span style=";font-family:微软雅黑;font-size:14px">—图像中显示多个产品视图、颜色或尺寸</span></p><p><span style=";font-family:微软雅黑;font-size:14px">—使用模型模特的商品</span></p><p><span style=";font-family:微软雅黑;font-size:14px">—产品占图片框架的85%以下</span></p><p><span style="font-family: 微软雅黑; font-size: 14px;">由此可见,过去如部分家庭装饰用品等是不强制一定要用纯白背景,而现在亚马逊不仅要严抓没有按照纯白底图片上传的</span><span style="font-family: 微软雅黑; font-size: 14px;">Listing,对于主图带logo、文字等图形也严加整改。</span><br/></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span><span style="font-family: 微软雅黑;">对于消费者而言,无论在哪个平台购买产品,大家都会第一眼关注产品图片,所以图片是决定消费者是否购买的关键因素。</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span><span style="font-family: 微软雅黑;">建议卖家以后在作图之前,一定要先了解亚马逊对图片的要求。</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span><span style="font-family: 微软雅黑;">一、亚马逊产品图片尺寸格式</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span><span style="font-family: 微软雅黑; font-size: 14px;">1. 亚马逊图片最长边必须至少为1000像素。当图片的高度或宽度至少1000像素时,该图片具有缩放功能,卖家能放大图片局部查看商品细节,这个功能具有增加销售量的作用。</span></p><p><span style=";font-family:微软雅黑;font-size:14px">2. 图片最短的边长不能低于500像素。否则无法上传到亚马逊后台。图片太小了,也不方便买家查看商品,建议卖家在上传商品图片时,边长在1001以上的。</span></p><p><span style=";font-family:微软雅黑;font-size:14px">3. 在上主图与辅图时,建议尺寸一致,这样会比较美观。</span></p><p><span style=";font-family:微软雅黑;font-size:14px">4. 图片的格式可以使用JPEG , TIFF , GIF,这几种在亚马逊上是可以上传的,建议使用JPEG格式的,这种格式的图片在上传时的速度比较快。</span></p><p><span style=";font-family:微软雅黑;font-size:14px">5. 图像的横向和纵向比例是1:1.3时,可以在亚马逊的网站达到最佳的视觉效果。</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">二、亚马逊产品主图要求</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p><span style=";font-family:微软雅黑;font-size:14px">1. 主图的背景必须是纯白色(亚马逊搜索和产品详情界面的也是纯白的,纯白的RGB值是255,255 ,255 )。</span></p><p><span style=";font-family:微软雅黑;font-size:14px">2. 主图要是产品的实际图,不是插图,更不是手绘图或漫画图。</span></p><p><span style=";font-family:微软雅黑;font-size:14px">3. 主图不能带LOGO和水印,也最好不要有不在订单内的配件、道具等(产品本身的LOGO是允许的)</span></p><p><span style=";font-family:微软雅黑;font-size:14px">4. 主图中的产品最好是占据图片大约85%左右的空间</span></p><p><span style=";font-family:微软雅黑;font-size:14px">5. 对于有变体的商品,父子商品都要有主图。</span></p><p><span style=";font-family:微软雅黑;font-size:14px">6. 产品必须在图片中清晰可见,需要显示整个产品,不能只有部分或多角度组合图。</span></p><p><span style=";font-family:微软雅黑;font-size:14px">7. 有些类目允许有模特(如Apparel、内衣、袜子),而且只能使用真人模特,不能使用服装店里的那种模型模特。模特必须是正面站立,不能是侧面、背面、多角度组合图、坐姿等。主图模特身上不能有非售物品。</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span><span style="font-family: 微软雅黑;">部分特殊产品主图应注意:</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span><span style="font-family: 微软雅黑; font-size: 14px;">●鞋子的主图必须是单只鞋子的照片,最好是左脚朝左。穿在模特脚上的图片只能出现在辅图,不能出现在主图上</span></p><p><span style=";font-family:微软雅黑;font-size:14px">●耳环主图要成对出现</span></p><p><span style=";font-family:微软雅黑;font-size:14px">●袜子单双卖需放单双主图,成套卖主图上可以出现所有套装中的袜子,但不能有卡纸</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span><span style="font-family: 微软雅黑;">主图是产品的主要形象,也是消费者在搜索结果中最显而易见的地方。卖家在按照亚马逊的相关政策来上传产品图片的时候,要清晰的展示产品以及消费者想看到的信息,成功吸引消费者的眼球,从而引导他们点击进入商品详细页面,然后通过附图加深他们对产品认识和信赖,最终达成购买。</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p><br/></p>

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排名及流量浅蓝 发表了分享 • 0 个评论 • 105 次浏览 • 2018-05-18 14:39 • 来自相关话题

亚马逊管理软件哪个好 如何管理多店铺而不被关联?

排名及流量浅蓝 发表了分享 • 1 个评论 • 181 次浏览 • 2018-05-10 17:36 • 来自相关话题

亚马逊管理软件哪个好?众所皆知,亚马逊平台只允许一个卖家开一家店铺,但是很多卖家都会选择开多家店铺,以便更好的销售产品,这也就难免会遇到店铺账号被关联的问题。 为什么账号会被关联?如何同时管理多个店铺而不被关联呢?被关联的原因大多是由于帐号注册信息相似、账户信息相同、产品信息相关度高或者电脑网络资源相似。亚马逊通过技术手段获取到卖家的相关信息并从几个维度来判断多个账号是否同属一家。1、帐号注册一般卖家在注册账号时,需要填写具体的注册地址信息、信用卡等信息,当注册成功时,这些信息会保存到亚马逊系统中,作为判断是否关联的一个依据。卖家需注意在注册多账号时,不要用同一信息,可以使用家人、朋友的信息注册,避免这样填写自己的信息容易与之前已经申请的帐号信息类似,从而容易使两个账号关联。 2、账户信息同一个卖家的多个账户信息应该是不同的,否则也很容易被关联。账户信息里的退货地址、联系电话、信用卡应设为不同的。鉴于亚马逊会经常通过人工电话检验账号的真实性,建议大家在账户信息中留一个真实有效的电话号码,以便应对亚马逊的检验。 3、电脑资源网络资源就是指所操作号的电脑,具体就是电脑里浏览器浏览痕迹和IP地址。开多个帐号的卖家在经营店铺时大多会用同一电脑,这样两个帐号的IP以及浏览器的浏览痕迹就很有可能会使帐号被关联。4、产品关联很多卖家开多个帐号后会存在这样一个问题,每个帐号里的产品总会有交集,甚至产品都是一样的,这样被关联肯定是意料之中的事。所以卖家们既然是开了多个账号,那么在每个帐号内的查您都尽量不要相同,可以分类卖,把每个帐号里的产品区别开来。另外一种产品关联的可能原因就是跟卖,特别是新店铺刚开始就跟卖的话很容易被关联。所以为防止关联,新店铺尽量先不要跟卖,减少被关联的可能性。除了注册时候主要需要注意防止关联,在多个店铺账号的日常运营中,也需要避免被关联。如果卖家是多站点并且账号也非常多,每个账号投入较大,建议采用酷鸟亚马逊管理软件来管理店铺的日常运营,因为酷鸟亚马逊管理软件支持多站点多店铺一站式管理,不存在关联威胁。  并且酷鸟亚马逊管理软件功能矩阵多样,覆盖PPC广告管理、Review监控、批量跟卖、站外营销等多维度;实用功能丰富,包括广告定时开关、智能托管、广告关键词挖掘、查找差评订单、索评、review和跟卖监控、批量定时跟卖、自动调价、真实邮箱获取等; 使用酷鸟不仅可以一站式管理多个站点多个店铺,还能提高流量,提高销售量,提高获评率,提高广告收益,降低时间成本;降低人力物力,提高工作效率!       查看全部
<p style="text-align:center"><br/></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">亚马逊管理软件</span><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">哪个好?众所皆知,亚马逊平台只允许一个卖家开一家店铺,但是很多卖家都会选择开多家店铺,以便更好的销售产品,这也就难免会遇到店铺账号被关联的问题。</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">为什么账号会被关联?如何同时管理多个店铺而不被关联呢?</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">被关联的原因大多是由于帐号注册信息相似、账户信息相同、产品信息相关度高或者电脑网络资源相似。亚马逊通过技术手段获取到卖家的相关信息并从几个维度来判断多个账号是否同属一家。</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14px">1、帐号注册</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">一般卖家在注册账号时,需要填写具体的注册地址信息、信用卡等信息,当注册成功时,这些信息会保存到亚马逊系统中,作为判断是否关联的一个依据。卖家需注意在注册多账号时,不要用同一信息,可以使用家人、朋友的信息注册,避免这样填写自己的信息容易与之前已经申请的帐号信息类似,从而容易使两个账号关联。</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14px">2、账户信息</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">同一个卖家的多个账户信息应该是不同的,否则也很容易被关联。账户信息里的退货地址、联系电话、信用卡应设为不同的。鉴于亚马逊会经常通过人工电话检验账号的真实性,建议大家在账户信息中留一个真实有效的电话号码,以便应对亚马逊的检验。</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14px">3、电脑资源</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14px"><span style="font-family:微软雅黑">网络资源就是指所操作号的电脑,具体就是电脑里浏览器浏览痕迹和</span>IP地址。开多个帐号的卖家在经营店铺时大多会用同一电脑,这样两个帐号的IP以及浏览器的浏览痕迹就很有可能会使帐号被关联。</span></p><p style="text-align:justify;text-justify:inter-ideograph"><br/></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14px">4、产品关联</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">很多卖家开多个帐号后会存在这样一个问题,每个帐号里的产品总会有交集,甚至产品都是一样的,这样被关联肯定是意料之中的事。所以卖家们既然是开了多个账号,那么在每个帐号内的查您都尽量不要相同,可以分类卖,把每个帐号里的产品区别开来。</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">另外一种产品关联的可能原因就是跟卖,特别是新店铺刚开始就跟卖的话很容易被关联。所以为防止关联,新店铺尽量先不要跟卖,减少被关联的可能性。</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">除了注册时候主要需要注意防止关联,在多个店铺账号的日常运营中,也需要避免被关联。如果卖家是多站点并且账号也非常多,每个账号投入较大,建议采用酷鸟</span><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">亚马逊管理软件</span><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">来管理店铺的日常运营,因为酷鸟</span><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">亚马逊管理软件</span><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">支持多站点多店铺一站式管理,不存在关联威胁。</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">并且酷鸟</span><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑"><a href="http://undefined" target="_self">亚马逊管理软件</a></span><span style=";font-family:微软雅黑;font-size:14px"><span style="font-family:微软雅黑">功能矩阵多样,覆盖</span>PPC广告管理、Review监控、批量跟卖、站外营销等多维度;实用功能丰富,包括广告定时开关、智能托管、广告关键词挖掘、查找差评订单、索评、review和跟卖监控、批量定时跟卖、自动调价、真实邮箱获取等;</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14pxfont-family:微软雅黑">使用酷鸟不仅可以一站式管理多个站点多个店铺,还能提高流量,提高销售量,提高获评率,提高广告收益,降低时间成本;降低人力物力,提高工作效率!</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p style="text-align:justify;text-justify:inter-ideograph"><span style=";font-family:微软雅黑;font-size:14px">&nbsp;</span></p><p><br/></p>

亚马逊邮件营销有何妙招 中小卖家如何打破营销僵局?

排名及流量浅蓝 发表了分享 • 0 个评论 • 192 次浏览 • 2018-05-04 17:49 • 来自相关话题

2018年已经过去三分之一,眼瞅着就到五月了,让跨境人不禁开始焦虑起来,各种营销节日很快就要接踵而至了,怎样才能为旺季销售做好充足的准备,如何更好的利用亚马逊邮件营销呢?可以说,亚马逊邮件营销让不少卖家又爱又恨,爱的是邮件营销成本较低,操作不难,却又是营销模式中最高效的一种;恨的便是发出去的大量邮件有三分之二都是石沉大海,了无音讯,严重者还有邮箱被查封的危险。努力似乎都白费?但是!我想问的是:你真的懂亚马逊邮件营销吗?你做邮件营销最关注的点是什么?我咨询过很多卖家,他们的答复基本上:邮件营销不就是群发邮件给卖家,让他们知道自己的产品或者促销活动嘛......是的没有错,邮件营销离不开群发邮件,但并不只是群发邮件!一、制定邮件营销策略制定邮件营销策略有利于提高卖家营销资源的利用率,使营销资源利用效率最、大化。细分客户类别,分出潜在消费者的类别,然后集中精力给某一类或者某几类的客户群发营销邮件。另外,制定亚马逊邮件营销策略需从产品的优势、劣势、机会、威胁等几个方面着手,再从发送邮件的频率以及为节假日促销季提供新产品方面入手。二、提早设计邮件格式保持内容的相关性跟新鲜性对邮件订阅数来说至关重要。首先需要写出一个吸引人的标题,可以根据图片的位置来确定放在哪;把企业的logo放在这些内容的顶部,突出自己的品牌,提升用户对你的品牌认知度;并添加一个醒目的图片,加强对用户的吸引,引导用户阅读,但是图片不要太多,通常1-3张图片的效果最佳。往往在邮件设计及内容上做一些创意的小改动,可能对提高邮件转化了及增加邮件营销收益有极大的帮助。三、尝试新办法突出邮件据调查显示,2017年利用邮件营销的卖家比2016年多了13.4%。尽管邮件发送量上升了29%,但2017年第四季度比第三季度的邮件开启率却下降了13%。营销者发送了更多的节假日邮件,但是邮件接收者的互动性却是下降的。可见,如今做邮件营销想要从一大堆邮件中脱颖而出甚至达到转化,是越来越难的。为了克服这点,可以考虑以下几点亚马逊邮件营销的点子:•Emoji:尝试在标题添加Emojis,尤其当之前还没使用过时•更改发件人:更换发件人名称,可以是品牌名称的一种变体•使用Preheader:Preheader文本通常用于概述、简短的摘要,或用于标记邮件类型,作为邮件主题的一个延伸,这是吸引更多用户打开并阅读邮件的另一个机会。•改变发送时间:如果是平时可以在工作日上午发送,节假日季节更改邮件的发送时间,把发送时间改到周末或者工作日夜晚。说了这么多,你可能对邮件营销的有了一些新的认识,但是苦于工作时间太忙碌!邮件营销太耗费时间!公司人力又不够?也找不到潜在客户资源?没关系!酷鸟卖家助手就可以为你解决这些问题!酷鸟营销工具包含新客户拓展、老客户营销、邮件效果分析功能。酷鸟通过自己的黑科技掌握了数千万Wishlist买家的真实联系方式,有了海量亚马逊Wishlist买家的联系方式!卖家可基于Amazon平台的类目标签筛选获取到相应类别的客户数据,用酷鸟的客户营销功能进行老客户维护、好差评沟通、新用户精准拓展等主动营销。另外,酷鸟还提供多种精美的邮件模板可供选择,设置定时发送,一键群发海量邮件,并且追踪分析邮件群发效果,以便改进营销方式。 查看全部
<div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">2018年已经过去三分之一,眼瞅着就到五月了,让跨境人不禁开始焦虑起来,各种营销节日很快就要接踵而至了,怎样才能为旺季销售做好充足的准备,如何更好的利用亚马逊邮件营销呢?</div><p><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">可以说,亚马逊邮件营销让不少卖家又爱又恨,爱的是邮件营销成本较低,操作不难,却又是营销模式中最高效的一种;恨的便是发出去的大量邮件有三分之二都是石沉大海,了无音讯,严重者还有邮箱被查封的危险。</div><p><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><img src="http://www.amazon1688.com/foru ... ot%3B width="300" alt="" style="max-width: 100%;"/></div><p><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">努力似乎都白费?但是!我想问的是:你真的懂亚马逊邮件营销<span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">吗?你做邮件营销最关注的点是什么?我咨询过很多卖家,他们的答复基本上:邮件营销不就是群发邮件给卖家,让他们知道自己的产品或者促销活动嘛</span>......</div><p><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">是的没有错,邮件营销离不开群发邮件,但并不只是群发邮件!</div><p><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>一、制定邮件营销策略</strong></div><p><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">制定邮件营销策略有利于提高卖家营销资源的利用率,使营销资源利用效率最、大化。细分客户类别,分出潜在消费者的类别,然后集中精力给某一类或者某几类的客户群发营销邮件。</div><p><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">另外,制定亚马逊邮件营销策略需从产品的优势、劣势、机会、威胁等几个方面着手,再从发送邮件的频率以及为节假日促销季提供新产品方面入手。</div><p><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>二、提早设计邮件格式</strong></div><p><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">保持内容的相关性跟新鲜性对邮件订阅数来说至关重要。首先需要写出一个吸引人的标题,可以根据图片的位置来确定放在哪;把企业的</span>logo放在这些内容的顶部,突出自己的品牌,提升用户对你的品牌认知度;并添加一个醒目的图片,加强对用户的吸引,引导用户阅读,但是图片不要太多,通常1-3张图片的效果最佳。</div><p><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">往往在邮件设计及内容上做一些创意的小改动,可能对提高邮件转化了及增加邮件营销收益有极大的帮助。</div><p><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><img src="http://www.amazon1688.com/foru ... ot%3B width="300" alt="" style="max-width: 100%;"/></div><p><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>三、尝试新办法突出邮件</strong></div><p><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">据调查显示,</span>2017年利用邮件营销的卖家比2016年多了13.4%。尽管邮件发送量上升了29%,但2017年第四季度比第三季度的邮件开启率却下降了13%。营销者发送了更多的节假日邮件,但是邮件接收者的互动性却是下降的。可见,如今做邮件营销想要从一大堆邮件中脱颖而出甚至达到转化,是越来越难的。</div><p><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">为了克服这点,可以考虑以下几点亚马逊邮件营销的点子:</div><p><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">•Emoji:尝试在标题添加Emojis,尤其当之前还没使用过时</div><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">•更改发件人:更换发件人名称,可以是品牌名称的一种变体</div><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">•使用Preheader:Preheader文本通常用于概述、简短的摘要,或用于标记邮件类型,作为邮件主题的一个延伸,这是吸引更多用户打开并阅读邮件的另一个机会。</div><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">•改变发送时间:如果是平时可以在工作日上午发送,节假日季节更改邮件的发送时间,把发送时间改到周末或者工作日夜晚。</div><p><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">说了这么多,你可能对邮件营销的有了一些新的认识,但是苦于工作时间太忙碌!邮件营销太耗费时间!公司人力又不够?也找不到潜在客户资源?没关系!酷鸟卖家助手就可以为你解决这些问题!</div><p><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">酷鸟营销工具包含新客户拓展、老客户营销、邮件效果分析功能。酷鸟通过自己的黑科技掌握了数千万</span>Wishlist买家的真实联系方式,有了海量亚马逊Wishlist买家的联系方式!卖家可基于Amazon平台的类目标签筛选获取到相应类别的客户数据,用酷鸟的客户营销功能进行老客户维护、好差评沟通、新用户精准拓展等主动营销。</div><p><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">另外,酷鸟还提供多种精美的邮件模板可供选择,设置定时发送,一键群发海量邮件,并且追踪分析邮件群发效果,以便改进营销方式。</div><p><br/></p>

亚马逊跟卖如何选品 论亚马逊数据采集软件的重要性

选品浅蓝 发表了分享 • 1 个评论 • 283 次浏览 • 2018-04-04 17:54 • 来自相关话题

对于亚马逊卖家而言,在Amazon销售的途径有两种:跟卖和自建listing。在没有任何亚马逊运营经验的基础上,凭自建listing成功的卖家寥寥无几,因此跟卖成了众多亚马逊新手卖家首选的引流涨单途径。跟卖顾名思义就是看到销量好的产品,你也跟着卖,这并不意味着所有销量好的产品你都可以跟卖,因为一旦侵权,店铺会被警告,甚至封店也有可能。那么亚马逊跟卖如何选品呢?什么样的产品适合跟卖呢? 其实跟卖者选品主要有两点:一不要侵权,二是利润不错。一、最大化的避免侵权问题导致侵权的问题之前都聊过很多次,主要原因在于卖家没有在选品阶段做好侵权要素评估,也有一些卖家是因为抱着侥幸的心里,明明知道产品侵权,但看到有卖家在卖,于是跟风去卖。其结果往往是账号被受限。1. 规避品牌产品查看产品图片上的logo和字样,可进入谷歌查询,是否会出现同样的logo或字样,确认过没有则可视为非品牌产品;也可以询问产品采购人员,产品是否存在品牌问题。2. 规避侵权关键词关于关键词侵权,亚马逊卖家也要提高警惕,随着平台政策的严格,对于某些关键词如:Affresh、Anova culinary、BLACK DECKER等同样会导致侵权问题;所以,选品中不要抱有侥幸心理,在侵权这件事情上,谨慎要好过激进一百倍。二、选择利润不错的产品跟卖任何产品的销售最终目的都是利润的驱使,没有利润的销售都是耍流氓。有些大卖家,可能会拿着钱来冲销量,但对于大多数小卖家而言,基本上具备长期亏损做销售的基础。所以在跟卖中,一定得把握跟卖产品的利润。当然对于利润的核算不同的卖家有不同的算法,这就需要卖家从尽可能多的渠道去获取信息,价格、卖家最低价、竞争者、品类、rank、评论数等等,对信息进行比对之后进行核算了。三、亚马逊数据采集软件对于新手来说,你要选择卖什么样的产品,哪些品牌不能跟卖,哪些关键词容易侵权,哪些产品利润可观等等,在内心完全没谱的情况下,可以用亚马逊数据采集软件(酷鸟卖家助手)帮助你做出选择和判断。1. 登录酷鸟卖家助手,批量跟卖功能,选择选品采集跟卖2. 据提示填写采集规则名、采集跟卖商品的地址、采集页数3. 进入亚马逊官网首页,然后在搜索栏中输入您想要搜素的关键词,进行搜索4. 搜索出结果后,再根据左侧栏的条件搜索栏,选择您想要筛选的条件5. 然后把最后结果页的地址,复制到亚马逊数据采集软件酷鸟卖家助手的采集地址中就可以开始采集跟卖产品了6.点击已采集商品数量可查看采集到的信息,还可勾选【过滤品牌】和【过滤侵权关键词】,过滤大部分侵权的词7.设置好过滤品牌和侵权关键词后,根据采集列表中显示的产品信息、价格、卖家最低价、竞争者、品类、rank、评论数、review星级,就可以选择上架跟卖的商品。最后使用酷鸟一键实现大批量跟卖,同时通过酷鸟可以定时上下架商品,实现”幽灵跟卖”让卖家在最短的时间里获得流量和订单。 查看全部
<div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">对于<span style="color:#388dca"><span style="text-decoration:underline;"><a href="https://www.kuniao.com" target="_blank">亚马逊</a></span></span>卖家而言,在</span>Amazon销售的途径有两种:跟卖和自建listing。在没有任何亚马逊运营经验的基础上,凭自建listing成功的卖家寥寥无几,因此跟卖成了众多亚马逊新手卖家首选的引流涨单途径。</div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">跟卖顾名思义就是看到销量好的产品,你也跟着卖,这并不意味着所有销量好的产品你都可以跟卖,因为一旦侵权,店铺会被警告,甚至封店也有可能。那么亚马逊跟卖如何选品呢?什么样的产品适合跟卖呢?</div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><img id="aimg_27600" src="http://www.amazon1688.com/data ... ot%3B width="400" height="219" style="max-width: 100%;"/>&nbsp;<br/></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">其实跟卖者选品主要有两点:一不要侵权,二是利润不错。</div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>一、最大化的避免侵权问题</strong></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">导致侵权的问题之前都聊过很多次,主要原因在于卖家没有在选品阶段做好侵权要素评估,也有一些卖家是因为抱着侥幸的心里,明明知道产品侵权,但看到有卖家在卖,于是跟风去卖。其结果往往是账号被受限。</div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">1. 规避品牌产品</div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">查看产品图片上的</span>logo和字样,可进入谷歌查询,是否会出现同样的logo或字样,确认过没有则可视为非品牌产品;也可以询问产品采购人员,产品是否存在品牌问题。</div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">2. 规避侵权关键词</div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">关于关键词侵权,亚马逊卖家也要提高警惕,随着平台政策的严格,对于某些关键词如:</span>Affresh、Anova culinary、BLACK DECKER等同样会导致侵权问题;所以,选品中不要抱有侥幸心理,在侵权这件事情上,谨慎要好过激进一百倍。</div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>二、选择利润不错的产品跟卖</strong></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">任何产品的销售最终目的都是利润的驱使,没有利润的销售都是耍流氓。有些大卖家,可能会拿着钱来冲销量,但对于大多数小卖家而言,基本上具备长期亏损做销售的基础。所以在跟卖中,一定得把握跟卖产品的利润。当然对于利润的核算不同的卖家有不同的算法,这就需要卖家从尽可能多的渠道去获取信息,<span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">价格、卖家最低价、竞争者、品类、</span>rank、评论数等等,对信息进行比对之后进行核算了。</div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>三、亚马逊数据采集软件</strong></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">对于新手来说,你要选择卖什么样的产品,哪些品牌不能跟卖,哪些关键词容易侵权,哪些产品利润可观等等,在内心完全没谱的情况下,可以用亚马逊数据采集软件(酷鸟卖家助手)帮助你做出选择和判断。</div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">1.&nbsp;</span>登录酷鸟卖家助手,批量跟卖功能,选择选品采集跟卖</div><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">2.&nbsp;</span>据提示填写采集规则名、采集跟卖商品的地址、采集页数</div><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">3.&nbsp;</span>进入亚马逊官网首页,然后在搜索栏中输入您想要搜素的关键词,进行搜索</div><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">4.&nbsp;</span>搜索出结果后,再根据左侧栏的条件搜索栏,选择您想要筛选的条件</div><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">5.&nbsp;</span>然后把最后结果页的地址,复制到亚马逊数据采集软件酷鸟卖家助手的采集地址中就可以开始采集跟卖产品了</div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><img id="aimg_27601" src="http://www.amazon1688.com/data ... ot%3B style="max-width: 100%;"/></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">6.点击<span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">已采集商品数量</span>可查看采集到的信息,还可勾选【过滤品牌】和【过滤侵权关键词】,过滤大部分侵权的词</div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><img id="aimg_27602" src="http://www.amazon1688.com/data ... ot%3B style="max-width: 100%;"/><div id="aimg_27602_menu"><div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word;"><br/></p></div></div></div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">7.设置好过滤品牌和侵权关键词后,根据采集列表中显示的产品信息、价格、卖家最低价、竞争者、品类、rank、评论数、review星级,就可以选择上架跟卖的商品。</div><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/><br/></p><div style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">最后使用酷鸟<span style="font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">一键实现大批量跟卖,同时通过酷鸟可以定时上下架商品,实现</span>”幽灵跟卖”让卖家在最短的时间里获得流量和订单。</div><p><br/></p>

亚马逊日本站TOP3大卖--大兵:用好这些黑科技,今年你就是大卖!

排名及流量浅蓝 发表了分享 • 0 个评论 • 445 次浏览 • 2018-03-27 17:07 • 来自相关话题

24号,也就是前两天(星期六)酷鸟赞助了紫鸟&诺亚在莆田的线下会议;当然这种凑热闹学习的场合自然少不了小撕鸡;尤其是小撕鸡朝圣的偶像日本站top3大卖--大兵当天,趁大兵出来透气的时候小撕鸡有幸和大兵浅聊了几句;大兵对做卖家和做会议的嘉宾都是很认真的他告诉我,既然站出来说了,就不怕说的太多,在莆田这个地方,噎着藏着是没有用的,希望大家能把分享的东西用上,要让来的人不虚此行;“我们很多黑科技的基础运作都是莆田人提供的,可能一个很小的点,却能够被莆田卖家不断的放大,而我们只是通过基础发现了一些不一样的东西,莆田人的精神值得我们学习。”不要嫌小撕鸡啰嗦碰上三观一致还这么牛逼的人得让我感慨两下嘛...整理好发型回归正题大兵此次分享的内容不少而且都是黑科技!小撕鸡喧宾夺主的简单讲解一下来到现场和看直播的可以复习没来得及看的请端好你们的小板凳坐好因为真的都是干货!(文末还有大兵本次大会PPT以及酷鸟卖家助手红包福利)1怎么玩转僵尸listing如何找僵尸listing卖家所建的listing,不论新旧,都是隶属于亚马逊的,那么多商品,有一些都已经是卖家没有在销售的了,或者一些产品已经更新换代了,但它们却还是一直存在的;我们想要找到僵尸listing,首先就得从海量的商品中去寻找,怎么区分就很重要了,大兵说,没库存、断货状态的商品就是僵尸listing的判断标准;同时,大兵提到爬亚马逊前台的商品,最多的确就400页,且都是当前在售的,没有什么太大意义,找僵尸listing还是要找3个月以上没有卖家(不论自建跟卖与否都没有)的比较靠谱;大兵以该商品举例从去年12月份至今都没有卖家销售这个商品可以直接使用修改如何修改僵尸listing1 做自己的网站,把产品的UPC码放入,截图,开Case修改;更改的过程中,需要注意一些当地(站点)的品牌,为了保护自己的大号,还是要用小号来进行更改操作;2 Asin比较多的情况下,可以用表格批量把品牌修改成我们卖家想要改的品牌,快,但是成功率相对来说会低一些;如何合并僵尸listing同样,为了安全,合并listing也需要应用小号操作,小号修改僵尸listing,安全起见可以在僵尸listing上建变体,大号跟卖新建的变体,跟卖之后把原修改的listing库存调成0,那么我们产品的review既能显示,又足够安全,风险降低很多,最多也就是得到个警告;2老产品打上新标签大兵成为日本站大卖不是没有道理的,日常总是会去观察一些站点上的细节;比如说一些产品已经销售很久了,却一直含有新品的标签;BSR排行入口的new releases在亚马逊上,新品的扶持流量是很大的,流量会比老的产品来的更容易一些;有一些老的产品推不动了,可以试一试在后台把listing删除,之后用表格上传,在日本站日期会刷新,并且出现新的标志,虽然用表格上传不一定是每次都能成功,但是多上传几次就可以了,有的产品甚至可以一直用这一招玩;3怎么人为干预Amazon ChoiceAmazon Choice对产品的转化有一定的提高,而如何快速获得Amazon Choice也是有一定方法的;用下方的超链接https://www.amazon.com/gp/aws/cart/add.html?ASIN.1=B01DGVDLFU&Quantity.1=1直接修改链接中的ASIN码进入,把产品加入购物车,wishlist就可以使产品出现Amazon Choice的,用测评、刷单都用该链接即可;一些卖家小撕鸡是真的很喜欢的说干就干!可就拿一个买家号操作好歹也尊重一下亚马逊机器人的智商吧!之所以说是人为干预,就是因为要一定量,一定周期的累积;4新店铺、新产品怎么获取秒杀权限秒杀连排是前一阵玩的比较凶的一种玩法,小撕鸡也跟几个酷鸟的用户介绍过,有的成功了,有的没成功,当然这不是重点,重点是亚马逊后台是不会有新品的秒杀推荐的;经大兵亲测,一个新店铺只要有一个Feedback,且产品上有一个review,用https://sellercentral.amazon.com(.jp/co.uk)/merchandising/manage/lightning-deals/create/SKU这条链接可以直接开出秒杀,且全站点通用「括号内是站点域名后缀」;当然,不仅仅只是这一种方法大兵推荐的3中上秒杀方法但大兵强调,这样的方法最快5获取review的几种方法1 移花接木-转移listing风险为了保护自己的主号,需要通过小号1建listing上review,小号2建变体合并小号1的listing,等到安全之后再用大号跟卖小号2的listing,使主号更加安全;2 刷单-黑号风险急剧增加上期文章中,小撕鸡提到了刷单的一些基本逻辑「点击这里回看上期文章」,大兵在会上恰巧也说到这个问题,有很多买家投诉没有消费,却收到了卖家寄送出来的商品,于是通过order number跟亚马逊反查,导致不少卖家刷单之后被封号,由此可见收件地址就成了大难题;用酷鸟真实邮箱获取,和店铺里 查看全部
<p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">24号,也就是前两天(星期六)</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">酷鸟赞助了紫鸟&amp;诺亚在莆田的线下会议;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">当然</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">这种凑热闹学习的场合自然少不了小撕鸡;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">尤其是小撕鸡朝圣的偶像</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>日本站top3大卖--大兵</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">当天,趁大兵出来透气的时候小撕鸡有幸和大兵浅聊了几句;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">大兵对做卖家和做会议的嘉宾都是很认真的</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">他告诉我,<strong>既然站出来说了,就不怕说的太多,在莆田这个地方,噎着藏着是没有用的,希望大家能把分享的东西用上,要让来的人不虚此行</strong>;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><img src="https://wx4.sinaimg.cn/large/0 ... ot%3B style="max-width: 100%;"/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">“我们很多黑科技的基础运作都是莆田人提供的,可能一个很小的点,却能够被莆田卖家不断的放大,而我们只是通过基础发现了一些不一样的东西,<strong>莆田人的精神值得我们学习。</strong>”</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">不要嫌小撕鸡啰嗦</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">碰上三观一致还这么牛逼的人</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">得让我感慨两下嘛...</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><img src="https://wx1.sinaimg.cn/large/0 ... ot%3B style="max-width: 100%;"/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">整理好发型回归正题</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">大兵此次分享的内容不少</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">而且<strong>都是黑科技!</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">小撕鸡喧宾夺主的简单讲解一下</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">来到现场和看直播的可以复习</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">没来得及看的请端好你们的小板凳坐好</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">因为真的都是干货!</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">(文末还有大兵本次大会PPT以及酷鸟卖家助手红包福利)</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>1</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>怎么玩转僵尸listing</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>如何找僵尸listing</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong><br/></strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">卖家所建的listing,不论新旧,都是隶属于亚马逊的,那么多商品,有一些都已经是卖家没有在销售的了,或者一些产品已经更新换代了,但它们却还是一直存在的;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">我们想要找到僵尸listing,首先就得从海量的商品中去寻找,怎么区分就很重要了,大兵说,<strong>没库存、断货状态的商品就是僵尸listing的判断标准;</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">同时,大兵提到爬亚马逊前台的商品,最多的确就400页,且都是当前在售的,没有什么太大意义,<strong>找僵尸listing还是要找3个月以上没有卖家</strong>(不论自建跟卖与否都没有)<strong>的比较靠谱</strong>;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><img src="https://wx1.sinaimg.cn/large/0 ... ot%3B style="max-width: 100%;"/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><img src="https://wx1.sinaimg.cn/large/0 ... ot%3B style="max-width: 100%;"/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">大兵以该商品举例</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">从去年12月份至今都没有卖家销售<br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">这个商品可以直接使用修改</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>如何修改僵尸listing</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>1&nbsp;</strong><strong>做自己的网站,把产品的UPC码放入,截图,开Case修改;</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">更改的过程中,需要注意一些当地(站点)的品牌,<strong>为了保护自己的大号,还是要用小号来进行更改操作</strong>;<br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>2&nbsp;</strong>Asin比较多的情况下,可以<strong>用表格批量把品牌修改成我们卖家想要改的品牌</strong>,快,但是成功率相对来说会低一些;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>如何合并僵尸listing</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong><br/></strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">同样,为了安全,合并listing也需要应用小号操作,<strong>小号修改僵尸listing,安全起见可以在僵尸listing上建变体,大号跟卖新建的变体,跟卖之后把原修改的listing库存调成0</strong>,那么我们产品的review既能显示,又足够安全,风险降低很多,最多也就是得到个警告;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>2</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>老产品打上新标签</strong><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">大兵成为日本站大卖不是没有道理的,日常总是会去观察一些站点上的细节;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">比如说一些产品已经销售很久了,却一直含有新品的标签;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><img src="https://wx4.sinaimg.cn/large/0 ... ot%3B style="max-width: 100%;"/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">BSR排行入口的new releases</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">在亚马逊上,新品的扶持流量是很大的,流量会比老的产品来的更容易一些;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">有一些老的产品推不动了,可以试一试<strong>在后台把listing删除,之后用表格上传</strong>,在日本站日期会刷新,并且出现新的标志,虽然用表格上传不一定是每次都能成功,但是多上传几次就可以了,有的产品甚至可以一直用这一招玩;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>3</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>怎么人为干预Amazon Choice</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">Amazon Choice对产品的转化有一定的提高,而如何快速获得Amazon Choice也是有一定方法的;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">用下方的超链接<br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">https://www.amazon.com/gp/aws/cart/</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">add.html?ASIN.1=B01DGVDLFU&amp;Quantity.1=1</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><img src="https://wx2.sinaimg.cn/large/0 ... ot%3B style="max-width: 100%;"/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><img src="https://wx3.sinaimg.cn/large/0 ... ot%3B style="max-width: 100%;"/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">直接<strong>修改链接中的ASIN码进入,把产品加入购物车,wishlist就可以使产品出现Amazon Choice的,用测评、刷单都用该链接即可;</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">一些卖家小撕鸡是真的很喜欢的</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">说干就干!</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><img src="https://wx3.sinaimg.cn/large/0 ... ot%3B style="max-width: 100%;"/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">可就拿一个买家号操作</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><img src="https://wx1.sinaimg.cn/large/0 ... ot%3B style="max-width: 100%;"/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">好歹也尊重一下亚马逊机器人的智商吧!</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">之所以说是人为干预,就是因为<strong>要一定量,一定周期的累积;</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>4</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>新店铺、新产品怎么获取秒杀权限</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">秒杀连排是前一阵玩的比较凶的一种玩法,小撕鸡也跟几个酷鸟的用户介绍过,有的成功了,有的没成功,当然这不是重点,重点是亚马逊后台是不会有新品的秒杀推荐的;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">经大兵亲测,<strong>一个新店铺只要有一个Feedback,且产品上有一个review,用https://sellercentral.amazon.com(.jp/co.uk)/merchandising/manage/lightning-deals/create/SKU</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>这条链接可以直接开出秒杀,且全站点通用</strong>「括号内是站点域名后缀」;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">当然,不仅仅只是这一种方法</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><img src="https://wx1.sinaimg.cn/large/0 ... ot%3B style="max-width: 100%;"/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">大兵推荐的3中上秒杀方法</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">但大兵强调,这样的方法最快</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">5</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>获取review的几种方法</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong><br/></strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>1 移花接木-转移listing风险</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">为了保护自己的主号,需要通过<strong>小号1建listing上review,小号2建变体合并小号1的listing,等到安全之后再用大号跟卖小号2的listing</strong>,使主号更加安全;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>2 刷单-黑号风险急剧增加</strong></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">上期文章中,小撕鸡提到了刷单的一些基本逻辑<a href="http://undefined" target="_blank" style="color: rgb(56, 141, 202); text-decoration: underline;">「点击这里回看上期文章」</a>,大兵在会上恰巧也说到这个问题,<strong>有很多买家投诉没有消费,却收到了卖家寄送出来的商品,于是通过order number跟亚马逊反查,导致不少卖家刷单之后被封号</strong>,由此可见收件地址就成了大难题;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/></p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">用酷鸟真实邮箱获取,和店铺里

亚马逊FBA的优势有哪些?

FBA迷惘一代 发表了分享 • 1 个评论 • 331 次浏览 • 2018-03-07 15:21 • 来自相关话题

1. 一般来说费用比国内发货稍微偏高(特别是非亚马逊平台的FBA发货),但是也要看产品重量来定夺。2. 灵活性差 (所有海外仓的共同短板,但其他第三方海外仓还是可以有专门的中文客服来处理一些问题,FBA却只能用英文和客户沟通,而且用邮件沟通回复不会向第三方海外仓客服那么及时)。3. FBA仓库不会为卖家的头程发货提供清关服务。4. 如果前期工作没做好,标签扫描出问题会影响货物入库,甚至入不了库。5. 退货地址只支持美国 (如果您是做美国站点的FBA)。6. 客户想退货就可以退货不需要跟FBA有太多的沟通(退货太随意,给卖家带来不少困扰)。正面了解和选择FBA的途径  http://t.cn/RQow2rY  可供选择。 查看全部
<p>1. 一般来说费用比国内发货稍微偏高(特别是非亚马逊平台的FBA发货),但是也要看产品重量来定夺。</p><p>2. 灵活性差 (所有海外仓的共同短板,但其他第三方海外仓还是可以有专门的中文客服来处理一些问题,FBA却只能用英文和客户沟通,而且用邮件沟通回复不会向第三方海外仓客服那么及时)。</p><p>3. FBA仓库不会为卖家的头程发货提供清关服务。</p><p>4. 如果前期工作没做好,标签扫描出问题会影响货物入库,甚至入不了库。</p><p>5. 退货地址只支持美国 (如果您是做美国站点的FBA)。</p><p>6. 客户想退货就可以退货不需要跟FBA有太多的沟通(退货太随意,给卖家带来不少困扰)。</p><p>正面了解和选择FBA的途径&nbsp;&nbsp;<a href="http://t.cn/RQow2rY" target="_self">http://t.cn/RQow2rY</a> &nbsp;可供选择。</p><p><br/></p>

亚马逊物流模式:

FBA迷惘一代 发表了分享 • 1 个评论 • 268 次浏览 • 2018-03-07 15:13 • 来自相关话题

.在配送模式的选择上采取外包的方式。在电子商务中亚马逊将其国内的配送业务委托给美国邮政和UPS,将国际物流委托给国际海运公司等专业物流公司,自己则集中精力去发展主营和核心业务。这样可以减少投资,降低经营风险,又能充分利用专业物流公司的优势,节约物流成本。2.将库存控制在最低水平,实行零库存运转。亚马逊通过与供应商建立良好的合作关系,实现了对库存的有效控制。亚马逊公司的库存图书很少,维持库存的只有200种最受欢迎的畅销书。一般情况下,亚马逊是在顾客买书下了订单后,才从出版商那里进货。购书者以信用卡向亚马逊公司支付书款,而亚马逊却在图书售出46天后才向出版商付款,这就使得它的资金周转比传统书店要顺畅得多。由于保持了低库存,亚马逊的库存周转速度很快,并且从2001年以来越来越快。3.降低退货比率。虽然亚马逊经营的商品种类很多,但由于对商品品种选择适当,价格合理,商品质量和配送服务等能满足顾客需要,所以保持了很低的退货比率。极低的退货比率不仅减少了企业的退货成本,也保持了较高的顾客服务水平并取得良好的商业信誉。4.为邮局发送商品提供便利,减少送货成本。在送货中亚马逊采取一种被称之为“邮政注入”减少送货成本。所谓“邮政注入”就是使用自己的货车或由独立的承运人将整卡车的订购商品从亚马逊的仓库送到当地邮局的库房,再由邮局向顾客送货。这样就可以免除邮局对商品的处理程序和步骤,为邮局发送商品提供便利条件,也为自己节省了资金。据一家与亚马逊合作的送货公司估计,靠此种“邮政注入”方式节省的资金相当于头等邮件普通价格的5%-17%,十分可观。5.根据不同商品类别建立不同的配送中心,提高配送中心作业效率。亚马逊的配送中心按商品类别设立,不同的商品由不同的配送中心进行配送。这样做有利于提高配送中心的专业化作业程度,使作业组织简单化、规范化,既能提高配送中心作业的效率,又可降低配送中心的管理和运转费用。6.采取“组合包装”技术,扩大运输批量。当顾客在亚马逊的网站上确认订单后,就可以立即看到亚马逊销售系统根据顾客所订商品发出的是否有现货,以及选择的发运方式、估计的发货日期和送货日期等信息。如前所述,亚马逊根据商品类别建立不同配送中心,从位于美国不同地点的不同的配送中心发出。由于亚马逊的配送中心只保持少量的库存,所以在接到顾客订货后,亚马逊需要查询配送中心的库存,如果配送中心没有现货,就要向供应商订货。因此会造成从亚马逊FBA  http://t.cn/RQow2rY 中去了解亚马逊物流模式。 查看全部
<p>.在配送模式的选择上采取外包的方式。</p><p>在电子商务中亚马逊将其国内的配送业务委托给美国邮政和UPS,将国际物流委托给国际海运公司等专业物流公司,自己则集中精力去发展主营和核心业务。这样可以减少投资,降低经营风险,又能充分利用专业物流公司的优势,节约物流成本。</p><p>2.将库存控制在最低水平,实行零库存运转。</p><p>亚马逊通过与供应商建立良好的合作关系,实现了对库存的有效控制。亚马逊公司的库存图书很少,维持库存的只有200种最受欢迎的畅销书。一般情况下,亚马逊是在顾客买书下了订单后,才从出版商那里进货。购书者以信用卡向亚马逊公司支付书款,而亚马逊却在图书售出46天后才向出版商付款,这就使得它的资金周转比传统书店要顺畅得多。由于保持了低库存,亚马逊的库存周转速度很快,并且从2001年以来越来越快。</p><p>3.降低退货比率。</p><p>虽然亚马逊经营的商品种类很多,但由于对商品品种选择适当,价格合理,商品质量和配送服务等能满足顾客需要,所以保持了很低的退货比率。极低的退货比率不仅减少了企业的退货成本,也保持了较高的顾客服务水平并取得良好的商业信誉。</p><p><br/></p><p>4.为邮局发送商品提供便利,减少送货成本。</p><p>在送货中亚马逊采取一种被称之为“邮政注入”减少送货成本。所谓“邮政注入”就是使用自己的货车或由独立的承运人将整卡车的订购商品从亚马逊的仓库送到当地邮局的库房,再由邮局向顾客送货。这样就可以免除邮局对商品的处理程序和步骤,为邮局发送商品提供便利条件,也为自己节省了资金。据一家与亚马逊合作的送货公司估计,靠此种“邮政注入”方式节省的资金相当于头等邮件普通价格的5%-17%,十分可观。</p><p>5.根据不同商品类别建立不同的配送中心,提高配送中心作业效率。</p><p>亚马逊的配送中心按商品类别设立,不同的商品由不同的配送中心进行配送。这样做有利于提高配送中心的专业化作业程度,使作业组织简单化、规范化,既能提高配送中心作业的效率,又可降低配送中心的管理和运转费用。</p><p>6.采取“组合包装”技术,扩大运输批量。</p><p>当顾客在亚马逊的网站上确认订单后,就可以立即看到亚马逊销售系统根据顾客所订商品发出的是否有现货,以及选择的发运方式、估计的发货日期和送货日期等信息。如前所述,亚马逊根据商品类别建立不同配送中心,从位于美国不同地点的不同的配送中心发出。由于亚马逊的配送中心只保持少量的库存,所以在接到顾客订货后,亚马逊需要查询配送中心的库存,如果配送中心没有现货,就要向供应商订货。因此会造成</p><p>从亚马逊FBA&nbsp;<a href="http://undefined" target="_self" style="background-color: rgb(255, 255, 255);">&nbsp;http://t.cn/RQow2rY</a>&nbsp;中去了解亚马逊物流模式。<br/></p><p><br/></p>

亚马逊新版本站内广告报表解读!你们掉队了吗?

排名及流量浅蓝 发表了分享 • 2 个评论 • 296 次浏览 • 2018-03-06 14:29 • 来自相关话题

广告报表有了新的版本?是的许多卖家云里雾里,就跟没有这回事儿一样;看到新的报表还是...亚马逊新版本站内广告报表解读!你们掉队了吗?说白了,就是本来就没看懂的广告报表,现在也还是看不懂罢了,但确实也有一些心思缜密的卖家发现了这一点,聊天过程中顺便还吐了个槽;因为新的广告报表出现了大量数据延迟、滞后的情况,导致了很多卖家在看报表的时候不适应;经过了短暂研究,今天,小撕鸡就来解读一下新版本的广告报表;1重视流量过滤Impression不准,甚至出现为0的情况,Clicks甚至还会出现负数!不少卖家都遇到了近期广告数据显示异常的情况,这实际是因为新版本的站内广告体系更加重视流量过滤了!流量过滤分别体现为Impression和Clicks的过滤两种,而过滤具有连带性;打个比方,在亚马逊后台被标上机器人记号的流量一般都是属于机器流量,此类机器流量搜索广告完成点击的整个搜索模式都最终会被过滤掉的;可如果只过滤Clicks,不过滤Impression,会让产品CTR的数值反馈出现极大的误差,所以流量过滤方面是Impression和Clicks一起过滤掉的;关于数据紊乱的问题再牛逼的系统还过滤海量流量数据的情况下都是需要一定时间的,在亚马逊新的广告流量体系中,数据观测时间至少需要48小时,也就是两天左右,才能完成观测并且过滤,所以看到紊乱的数据显示,卖家们不用过于激动,亚马逊通过延长流量过滤的观测时间是有其道理的;2广告恶意点击也解决了?对!一直困扰亚马逊卖家的恶意点击亚马逊可以识别的到了!在严格的流量过滤下,这些垃圾流量造成的点击不会轻易的扣掉我们的血汗钱了,只要卖家敢把预算尽量开大,在广告不被点爆的情况下,都能把这种卑鄙手段危害性降到最小,大不了再以恶意点击为由,向亚马逊开Case申请专项调查罢了;3关于Acos的流量归属统计新版本同时强化了Acos的流量归属统计;Acos「广告投资回报率」,大家都懂,小撕鸡就不多说了,重点说的是广告所创造的销量,一部分买家在通过广告进入Listing之后并没有第一时间产生消费,而是加入购物车或者Wish List;但是只要他/她在14天内完成购买,这个销量还是会算作原有的广告所创造的销量,也就是Attributed Sales里面去,当然也会被计算到总体的Acos里面去;简单来说就是流量进入亚马逊以后,会有一个追踪周期,在一定时间内产生的购买行为将会记录成有效的而统计到Acos数据中;这样子对我们卖家来说,对广告效果更加直观和精准了,像酒一样,越是陈年越香,越是持久的广告,体现的效果也就越精准;不过广告持久保持,对谁才最有利,我就不多说了...4广告报表更精细化之前旧版本的广告报表比较麻烦,表上title多,时间轴乱,这次新的版本将广告报表做的更精细化了,特别是在时间上面,有着非常明确的时间划分。多了Report period和Data unit两个模块,结合自身情况利用好这两个筛选按钮,就可以查看根据时间区域划分的数据结果了;结合有精准时间划分的数据,才能够得到最精准的广告数据,从而对PPC整体的结果做一个综合的考量;比如我们刚刚提到的广告点击过滤,以及Acos的那个流量归属统计,我们都有可能要更精准的时间来观察数据,而不是盲目的去看总体数据或者近期数据;5习惯旧版本怎么办?要是真的不习惯新版本,旧版本还是有机会可以回去的,可以按照下图红色标记处点击操作;也还是挺方便的,但就我个人而言,新版的视觉感官一开始可能多少会有一些不习惯;但平胸而论,有两点我们需要正视:第一、新版本所解决的卖家痛点的确是对卖家来说很有好处的,实在看不惯的卖家们,尽量克服吧;毕竟当年我们也是用着诺基亚开核桃,防子弹,可最终的选择还是拥抱智能手机时代;第二,这次PPC虽然有亮点,却还是没有根本上解决一些卖家需求,比如说不少卖家心心念念的自定义开关时间的功能还没有上线,消费者聚集的时间开启,其他时间关;这种自动关停其实作用是很大的;只能...是的!亚马逊官方没有的功能,在酷鸟PPC管理中就可以做到哦~快登陆www.kuniao.com用用看吧! 查看全部
<p><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">广告报表有了新的版本?</span><br/><br/><img alt="" src="https://bbs.fob5.com/data/atta ... ot%3B style="max-width: 100%; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"/><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">是的</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">许多卖家云里雾里,</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">就跟没有这回事儿一样;</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">看到新的报表还是...</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">亚马逊新版本站内广告报表解读!你们掉队了吗?</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></span><br/><br/><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">说白了,</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">就是本来就没看懂的广告报表,</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">现在也还是看不懂罢了,</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">但确实也有一些心思缜密的卖家发现了这一点,聊天过程中顺便还吐了个槽;</span><br/><br/><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">因为新的广告报表出现了大量数据延迟、滞后的情况,导致了很多卖家在看报表的时候不适应;</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">经过了短暂研究,</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">今天,</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">小撕鸡就来解读一下新版本的广告报表;</span><br/><br/><strong style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="color:red;font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">1<br/><br/>重视流量过滤</span></strong><br/><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">Impression不准,甚至出现为0的情况,Clicks甚至还会出现负数!不少卖家都遇到了近期广告数据显示异常的情况,这实际是因为新版本的站内广告体系更加重视流量过滤了!</span><br/><img alt="" src="https://bbs.fob5.com/data/atta ... ot%3B style="max-width: 100%; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">流量过滤分别体现为Impression和Clicks的过滤两种,而过滤具有连带性;</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">打个比方,在亚马逊后台被标上机器人记号的流量一般都是属于机器流量,此类机器流量搜索广告完成点击的整个搜索模式都最终会被过滤掉的;</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">可如果只过滤Clicks,不过滤Impression,会让产品CTR的数值反馈出现极大的误差,所以流量过滤方面是Impression和Clicks一起过滤掉的;</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">关于数据紊乱的问题</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">再牛逼的系统还过滤海量流量数据的情况下都是需要一定时间的,在亚马逊新的广告流量体系中,数据观测时间至少需要48小时,也就是两天左右,才能完成观测并且过滤,所以看到紊乱的数据显示,卖家们不用过于激动,亚马逊通过延长流量过滤的观测时间是有其道理的;</span><br/><br/><br/><br/><span style="color:red;font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif;font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>2<br/><br/>广告恶意点击也解决了?</strong></span><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">对!</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">一直困扰亚马逊卖家的恶意点击</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">亚马逊可以识别的到了!</span><br/><br/><img alt="" src="https://bbs.fob5.com/data/atta ... ot%3B style="max-width: 100%; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></span><br/><br/><img alt="" src="https://bbs.fob5.com/data/atta ... ot%3B style="max-width: 100%; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">在严格的流量过滤下,这些垃圾流量造成的点击不会轻易的扣掉我们的血汗钱了,只要卖家敢把预算尽量开大,在广告不被点爆的情况下,都能把这种卑鄙手段危害性降到最小,大不了再以恶意点击为由,向亚马逊开Case申请专项调查罢了;</span><br/><br/><br/><br/><span style="color:red;font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif;font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><strong>3<br/><br/>关于Acos的流量归属统计</strong></span><br/><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">新版本同时强化了Acos的流量归属统计;</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">Acos「广告投资回报率」,大家都懂,小撕鸡就不多说了,重点说的是广告所创造的销量,一部分买家在通过广告进入Listing之后并没有第一时间产生消费,而是加入购物车或者Wish List;</span><br/><br/><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">但是只要他/她在14天内完成购买,这个销量还是会算作原有的广告所创造的销量,也就是Attributed Sales里面去,当然也会被计算到总体的Acos里面去;</span><br/><img alt="" src="https://bbs.fob5.com/data/atta ... ot%3B style="max-width: 100%; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">简单来说就是流量进入亚马逊以后,会有一个追踪周期,在一定时间内产生的购买行为将会记录成有效的而统计到Acos数据中;</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">这样子对我们卖家来说,对广告效果更加直观和精准了,像酒一样,越是陈年越香,越是持久的广告,体现的效果也就越精准;</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">不过广告持久保持,对谁才最有利,我就不多说了...</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></span><br/><img alt="" src="https://bbs.fob5.com/data/atta ... ot%3B style="max-width: 100%; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></span><br/><br/><strong style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="color:red;font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">4<br/><br/>广告报表更精细化</span></strong><br/><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">之前旧版本的广告报表比较麻烦,表上title多,时间轴乱,这次新的版本将广告报表做的更精细化了,特别是在时间上面,有着非常明确的时间划分。</span><br/><br/><img alt="" src="https://bbs.fob5.com/data/atta ... ot%3B style="max-width: 100%; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">多了Report period和Data unit两个模块,结合自身情况利用好这两个筛选按钮,就可以查看根据时间区域划分的数据结果了;</span><br/><br/><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">结合有精准时间划分的数据,才能够得到最精准的广告数据,从而对PPC整体的结果做一个综合的考量;</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">比如我们刚刚提到的广告点击过滤,以及Acos的那个流量归属统计,我们都有可能要更精准的时间来观察数据,而不是盲目的去看总体数据或者近期数据;</span><br/><br/><br/><br/><strong style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><span style="color:red;font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">5<br/><br/>习惯旧版本怎么办?</span></strong><br/><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">要是真的不习惯新版本,旧版本还是有机会可以回去的,可以按照下图红色标记处点击操作;</span><br/><br/><img alt="" src="https://bbs.fob5.com/data/atta ... ot%3B style="max-width: 100%; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"></span><br/><br/><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">也还是挺方便的,</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">但就我个人而言,新版的视觉感官一开始可能多少会有一些不习惯;</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">但平胸而论,有两点我们需要正视:</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">第一、新版本所解决的卖家痛点的确是对卖家来说很有好处的,实在看不惯的卖家们,尽量克服吧;</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">毕竟当年我们也是用着诺基亚开核桃,防子弹,可最终的选择还是拥抱智能手机时代;</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">第二,这次PPC虽然有亮点,却还是没有根本上解决一些卖家需求,比如说不少卖家心心念念的自定义开关时间的功能还没有上线,消费者聚集的时间开启,其他时间关;</span><br/><br/><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">这种自动关停其实作用是很大的;</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">只能...</span><br/><br/><img alt="" src="https://bbs.fob5.com/data/atta ... ot%3B style="max-width: 100%; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"/><br/><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">是的!亚马逊官方没有的功能,在酷鸟PPC管理中就可以做到哦~</span><br/><br/><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">快登陆</span><a href="http://undefined" target="_blank" style="color: rgb(56, 141, 202); text-decoration: underline; background-color: rgb(255, 255, 255); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">www.kuniao.com</a><span style="color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">用用看吧!</span></p>

亚马逊提升销量5部法不修炼,活该成为0单侠!

排名及流量浅蓝 发表了分享 • 7 个评论 • 477 次浏览 • 2018-01-19 16:58 • 来自相关话题

不知道有没有人和我一样,做了一年多的亚马逊,每天忙忙碌碌出单量却宛如飞机场一直平平,从来没有达到过十位数以上。Lisiting也优化了,图片也优化了,PPC广告竞价也调高了,依然没有出单。看着别人日出百单的,收获满满,总有几个瞬间觉得人生很丧。 于是乎,常逛于各大论坛与卖家群,四处寻求方法来提升销量。关于提升销量的技巧,一直都是百家争鸣,似乎没有统计出一个能够适用于所有卖家的金科玉律。这次也是从所见所闻所学中总结出几个要点,欢迎大家一起交流。 第一部功法:从展现细节开始 于电商平台而言,多一次展现意味着被网购者多看到一次,而产品展现的机会全然不同于传统行业的锁定状态,我们产品和店铺的展现完全能够通过自己的努力得到改善,运营推广不是万能的,但不推广是万万不能的。这里便涉及到站内广告的优化,我们先不聊,后文再聊推广的方法。 所谓细节决定成败。在产品上传以及细节描述上面,就要特别注意细节性的东西,因为一个好的产品展示在很大程度上决定消费者是否购买你的产品。例如:产品的页面展示,除了各个方位的产品图片之外,我们应该尽可能用细节特写的图片展示产品的质量 如:产品内衬,产品链接部分,产品材质等细节。 第二部功法:提升产品曝光率 提升产品曝光率主要分为两种方法:第一种是站内推广,第二种是站外推广。目前用得比较多的可能是站内推广,也就是PPC广告。PPC广告引流主要涉及到两个方面,第一个是“关键词”,另外一个就是“付费广告”。大家在选关键词的时候,会使用亚马逊自建的一些关键词。除此以外,其实还有一个办法可以帮你选择PPC关键词,就是用一些工具,如:酷鸟卖家助手——PPC关键词挖掘功能:我们只要在输入框中输入想挖掘的关键词,即可查询出所有跟该关键词有关的联想词。并能展示该联想词的广告竞品数量和广告竞价。另外关于付费广告,也可以使用酷鸟卖家助手PPC助手进行广告创建,查看数据分析,智能管理关键词。 站外推广主要渠道就是社交媒体,比如facebook、pinterest,写一些软文,把我们的品牌写一下,推广一下。 第三部功法:争取赢得Buy box 谈到销量必然离不开黄金购物车buy box。因为,黄金购物车一直能帮助亚马逊卖家们完成大部分交易,所以如果争取到亚马逊黄金购物车,对促进销量的提升也是有很大意义的。许多人会误以为Buy Box是亚马逊给老卖家的一种福利,新手卖家、跟卖卖家不好获得,那么在这里需要跟大家说:大错特错!只要你掌握了亚马逊决定Buy Box归属的重要变量,并对症下药,抢占到Buy Box也并不是那么难! 我们可以适当放低产品的价格,为店铺赢得好的信誉,增大得到黄金购物车的机会。同时,也可以使用亚马逊自动调价软件(www.kuniao.com)来增加购物车的占有率。 第四部功法: 备货充足做好库存检测 在亚马逊平台提供的有库存补货提醒功能,所以作为卖家要及时关注自己的库存状态做好补货,因为亚马逊是根据产品最近的销售记录和数量来分配卖家店铺销售排名的。但是我们也要注意减少季节性产品库存以减少仓储费用,节省成本。  第五部功法:良好的服务很重要 想要做好亚马逊,做好客户服务很重要,只有客户服务做好,从产品质量到物流速度和售后服务,都要做到完美,这样店铺分数才会高。卖家有一个特别容易忽略掉的群体——老客户。维护老客户也是一种体现良好服务的方式,因为老客户在购物后对店铺和产品有一定的了解老客户在购物后对店铺和产品有一定的了解,并且可以很容易拉近距离。我们可以定期做好老客户回访,并在促销时给予一定的优惠券和折扣,这样不仅能促进交流,也有利于老客户推荐新客户购买产品。当然,产品的售后服务也不可忽视。 在这个充满着刀光剑影的跨境年代,销量一直都是我们追求的终极目标,因为销量的多少意味着一个产品或者一个店铺运营的好坏,也决定着卖家盈利的多少。但是提升销量的技巧不是唯一的,需要我们不断探索总结经验加以实施。 查看全部
<p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;">不知道有没有人和我一样,做了一年多的亚马逊,每天忙忙碌碌出单量却宛如飞机场一直平平,从来没有达到过十位数以上。Lisiting也优化了,图片也优化了,PPC广告竞价也调高了,依然没有出单。看着别人日出百单的,收获满满,总有几个瞬间觉得人生很丧。&nbsp;<br/><br/><br/>于是乎,常逛于各大论坛与卖家群,四处寻求方法来提升销量。关于提升销量的技巧,一直都是百家争鸣,似乎没有统计出一个能够适用于所有卖家的金科玉律。这次也是从所见所闻所学中总结出几个要点,欢迎大家一起交流。&nbsp;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><img src="http://www.sellertree.com/uplo ... ot%3B style="max-width: 100%;"/><br/><br/><strong><span style="color:#c24f4a;font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">第一部功法:从展现细节开始&nbsp;</span></strong><br/><br/>于电商平台而言,多一次展现意味着被网购者多看到一次,而产品展现的机会全然不同于传统行业的锁定状态,我们产品和店铺的展现完全能够通过自己的努力得到改善,运营推广不是万能的,但不推广是万万不能的。这里便涉及到站内广告的优化,我们先不聊,后文再聊推广的方法。&nbsp;<br/><br/>所谓细节决定成败。在产品上传以及细节描述上面,就要特别注意细节性的东西,因为一个好的产品展示在很大程度上决定消费者是否购买你的产品。例如:产品的页面展示,除了各个方位的产品图片之外,我们应该尽可能用细节特写的图片展示产品的质量 如:产品内衬,产品链接部分,产品材质等细节。&nbsp;<br/><br/><img src="http://www.sellertree.com/uplo ... ot%3B style="max-width: 100%;"/><br/><br/><strong><span style="color:#c24f4a;font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">第二部功法:提升产品曝光率&nbsp;</span></strong><br/><br/>提升产品曝光率主要分为两种方法:第一种是站内推广,第二种是站外推广。目前用得比较多的可能是站内推广,也就是PPC广告。PPC广告引流主要涉及到两个方面,第一个是“关键词”,另外一个就是“付费广告”。大家在选关键词的时候,会使用亚马逊自建的一些关键词。除此以外,其实还有一个办法可以帮你选择PPC关键词,就是用一些工具,如:酷鸟卖家助手——PPC关键词挖掘功能:我们只要在输入框中输入想挖掘的关键词,即可查询出所有跟该关键词有关的联想词。并能展示该联想词的广告竞品数量和广告竞价。另外关于付费广告,也可以使用酷鸟卖家助手PPC助手进行广告创建,查看数据分析,智能管理关键词。&nbsp;<br/><br/>站外推广主要渠道就是社交媒体,比如facebook、pinterest,写一些软文,把我们的品牌写一下,推广一下。&nbsp;</p><p style="margin-top: 0px; margin-bottom: 10px; word-wrap: break-word; color: rgb(66, 66, 66); font-family: &quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif; white-space: normal;"><br/><br/><strong><span style="color:#c24f4a;font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">第三部功法:争取赢得Buy box&nbsp;</span></strong><br/><br/>谈到销量必然离不开黄金购物车buy box。因为,黄金购物车一直能帮助亚马逊卖家们完成大部分交易,所以如果争取到亚马逊黄金购物车,对促进销量的提升也是有很大意义的。许多人会误以为Buy Box是亚马逊给老卖家的一种福利,新手卖家、跟卖卖家不好获得,那么在这里需要跟大家说:大错特错!只要你掌握了亚马逊决定Buy Box归属的重要变量,并对症下药,抢占到Buy Box也并不是那么难!&nbsp;<br/><br/>我们可以适当放低产品的价格,为店铺赢得好的信誉,增大得到黄金购物车的机会。同时,也可以使用亚马逊自动调价软件(www.kuniao.com)来增加购物车的占有率。&nbsp;<br/><br/><img src="http://www.sellertree.com/uplo ... ot%3B style="max-width: 100%;"/><br/><br/><strong><span style="color:#c24f4a;font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">第四部功法: 备货充足做好库存检测&nbsp;</span></strong><br/><br/>在亚马逊平台提供的有库存补货提醒功能,所以作为卖家要及时关注自己的库存状态做好补货,因为亚马逊是根据产品最近的销售记录和数量来分配卖家店铺销售排名的。但是我们也要注意减少季节性产品库存以减少仓储费用,节省成本。&nbsp;<br/><br/>&nbsp;<br/><strong><span style="color:#c24f4a;font-family:&quot;PingFang SC&quot;, &quot;Lantinghei SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Microsoft YaHei&quot;, 微软雅黑, STHeitiSC-Light, simsun, 宋体, &quot;WenQuanYi Zen Hei&quot;, &quot;WenQuanYi Micro Hei&quot;, sans-serif">第五部功法:良好的服务很重要&nbsp;</span></strong><br/><br/>想要做好亚马逊,做好客户服务很重要,只有客户服务做好,从产品质量到物流速度和售后服务,都要做到完美,这样店铺分数才会高。卖家有一个特别容易忽略掉的群体——老客户。维护老客户也是一种体现良好服务的方式,因为老客户在购物后对店铺和产品有一定的了解老客户在购物后对店铺和产品有一定的了解,并且可以很容易拉近距离。我们可以定期做好老客户回访,并在促销时给予一定的优惠券和折扣,这样不仅能促进交流,也有利于老客户推荐新客户购买产品。当然,产品的售后服务也不可忽视。&nbsp;<br/><br/><br/>在这个充满着刀光剑影的跨境年代,销量一直都是我们追求的终极目标,因为销量的多少意味着一个产品或者一个店铺运营的好坏,也决定着卖家盈利的多少。但是提升销量的技巧不是唯一的,需要我们不断探索总结经验加以实施。</p><p><br/></p>

2018亚马逊运营精品课程整理(全集)

帐号注册末路狂花 发表了分享 • 5 个评论 • 646 次浏览 • 2018-01-18 16:29 • 来自相关话题

课程包括运营推广、旺季备战攻略、PPC广告、账号安全、VAT税务、物流、选品系列课、站内运营系列课、欧洲站全面解析系列课。点击或者复制链接可直接免费观看视频!运营推广亚马逊最新A9算法真面目, MR.Q逗比论坛创始人带你一起深挖链接:http://www.sellergrowth.com/classroom/video_detail/3829/Leon: 2017黑五迫在眉睫—— 老司机独家分享往年爆单血汗史链接:http://www.sellergrowth.com/classroom/video_detail/3776/跨哥:有流量没销量?提高转化率才是王道!链接:http://www.sellergrowth.com/classroom/video_detail/3700/百晓生:如何靠优化A+页面提升10%业绩? 数据分析大师现身解读,1小时get新技能!链接:http://www.sellergrowth.com/classroom/video_detail/3693/用对关键字,轻松打造Best Seller链接:http://www.sellergrowth.com/classroom/video_detail/3680/百晓生:深度解析!百晓生独创Z型爆款打造法链接:http://www.sellergrowth.com/classroom/video_detail/3803/旺季备战独家!夏神压箱底绝招大揭秘,旺季爆单,你也可以!链接:http://www.sellergrowth.com/classroom/video_detail/3811/独家!夏神压箱底绝招大揭秘,旺季爆单,你也可以!链接:http://www.sellergrowth.com/classroom/video_detail/3804/PPC系列孙琦:亚马逊如何低价高效玩转PPC广告?(下)链接:http://www.sellergrowth.com/classroom/video_detail/3847/孙琦:亚马逊如何低价高效玩转PPC广告?(上)链接:http://www.sellergrowth.com/classroom/video_detail/3805/账号安全Leon:账号关联——亚马逊店铺死亡的隐形炸弹!链接:http://www.sellergrowth.com/classroom/video_detail/3812/VAT税务刘静:一小时教你—美国公司注册 & 合理避税链接:http://www.sellergrowth.com/classroom/video_detail/3791/官方认证VAT专家,1小时为你全面解读VAT链接:http://www.sellergrowth.com/classroom/video_detail/3676/老狼:最实用直播系列—VAT高频问题汇总20答链接:http://www.sellergrowth.com/classroom/video_detail/3592/物流杨瑾:亚马逊旺季物流高峰期,这些坑你一定要避开!链接:http://www.sellergrowth.com/classroom/video_detail/3789/亚马逊FBA旺季入仓大“堵车”,时效问题怎么破?链接:http://www.sellergrowth.com/classroom/video_detail/3699/选品精品系列课孙琦:亚马逊最极致的选品攻略系列课(上)链接:http://www.sellergrowth.com/classroom/video_detail/3690/孙琦:亚马逊最极致的选品攻略系列课(下)链接:http://www.sellergrowth.com/classroom/video_detail/3689/站内运营精品系列课孙琦:亚马逊站内运营核心大揭秘系列—概述链接:http://www.sellergrowth.com/classroom/video_detail/3485/孙琦:亚马逊站内运营精品系列课②—listing优化之标题链接:http://www.sellergrowth.com/classroom/video_detail/3532/孙琦:亚马逊站内运营精品系列课③—标题优化链接:http://www.sellergrowth.com/classroom/video_detail/3535/孙琦:亚马逊站内运营精品系列课④—撰写极致描述链接:http://www.sellergrowth.com/classroom/video_detail/3561/孙琦:亚马逊站内运营精品系列课⑤—Listing优化之关键词链接:http://www.sellergrowth.com/classroom/video_detail/3596/孙琦:亚马逊站内运营精品系列课⑥—Listing优化之卖点链接:http://www.sellergrowth.com/classroom/video_detail/3625/2017欧洲站全面解析系列课姜涵:2017亚马逊欧洲站全面解析系列①——运营差异链接:http://www.sellergrowth.com/classroom/video_detail/3484/姜涵:2017亚马逊欧洲站全面解析系列②——数据分析链接:http://www.sellergrowth.com/classroom/video_detail/3497/以上所有全面、详细的讲解了亚马逊运营,旺季如何备战,如何低价高效玩转PPC,以及账号安全,VAT税号注册,FBA物流等等一方面的全方面的解析。 查看全部
<p><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">课程包括运营推广、旺季备战攻略、PPC广告、账号安全、VAT税务、物流、选品系列课、站内运营系列课、欧洲站全面解析系列课。</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">点击或者复制链接可直接免费观看视频!</span><br/><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">运营推广</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">亚马逊最新A9算法真面目, MR.Q逗比论坛创始人带你一起深挖</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">Leon: 2017黑五迫在眉睫—— 老司机独家分享往年爆单血汗史</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">跨哥:有流量没销量?提高转化率才是王道!</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">百晓生:如何靠优化A+页面提升10%业绩? 数据分析大师现身解读,1小时get新技能!</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">用对关键字,轻松打造Best Seller</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">百晓生:深度解析!百晓生独创Z型爆款打造法</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">旺季备战</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">独家!夏神压箱底绝招大揭秘,旺季爆单,你也可以!</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">独家!夏神压箱底绝招大揭秘,旺季爆单,你也可以!</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">PPC系列</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">孙琦:亚马逊如何低价高效玩转PPC广告?(下)</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">孙琦:亚马逊如何低价高效玩转PPC广告?(上)</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">账号安全</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">Leon:账号关联——亚马逊店铺死亡的隐形炸弹!</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">VAT税务</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">刘静:一小时教你—美国公司注册 &amp; 合理避税</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">官方认证VAT专家,1小时为你全面解读VAT</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">老狼:最实用直播系列—VAT高频问题汇总20答</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">物流</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">杨瑾:亚马逊旺季物流高峰期,这些坑你一定要避开!</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">亚马逊FBA旺季入仓大“堵车”,时效问题怎么破?</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">选品精品系列课</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">孙琦:亚马逊最极致的选品攻略系列课(上)</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">孙琦:亚马逊最极致的选品攻略系列课(下)</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">站内运营精品系列课</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">孙琦:亚马逊站内运营核心大揭秘系列—概述</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">孙琦:亚马逊站内运营精品系列课②—listing优化之标题</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">孙琦:亚马逊站内运营精品系列课③—标题优化</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">孙琦:亚马逊站内运营精品系列课④—撰写极致描述</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">孙琦:亚马逊站内运营精品系列课⑤—Listing优化之关键词</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">孙琦:亚马逊站内运营精品系列课⑥—Listing优化之卖点</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">2017欧洲站全面解析系列课</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">姜涵:2017亚马逊欧洲站全面解析系列①——运营差异</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">姜涵:2017亚马逊欧洲站全面解析系列②——数据分析</span><br/><span style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">链接:</span><span style="color:#07519a;font-family:Tahoma, Verdana, 宋体"><span style="font-size: 13.3333px; background-color: rgb(248, 248, 248);"><a href="http://www.sellergrowth.com/cl ... ot%3B target="_blank">http://www.sellergrowth.com/cl ... Bspan style="color: rgb(0, 0, 0); font-family: Tahoma, Verdana, 宋体; font-size: 13.3333px; white-space: normal; background-color: rgb(248, 248, 248);">以上所有全面、详细的讲解了亚马逊运营,旺季如何备战,如何低价高效玩转PPC,以及账号安全,VAT税号注册,FBA物流等等一方面的全方面的解析。</span></p>

亚马逊上那些笑死人不偿命的匿名差评!

REVIEW及刷单翩跹了 发表了分享 • 8 个评论 • 530 次浏览 • 2018-01-12 17:15 • 来自相关话题

做跨境电商的人,谁不是一边捶胸顿足,一边含泪微笑呢?做跨境电商,麻烦事一堆不说,赚的是辛苦钱。还经常会遇到一些奇葩客户,胡搅蛮缠,不讲道理,但这都不要紧,就怕奇葩客户还留评!!买家评论1:某巧克力棒一星差评,差评原因竟然是,我讨厌巧克力!!卖家内心:excuse me 这位大哥! 您讨厌巧克力买巧克力棒嘎哈?买家评论2:某蝙蝠侠手办四件套一星差评,篇幅侠太多了!卖家内心:你这么6 是因为蝙蝠侠太多了,带你上天的吗?买家评论3:某海绵宝宝一星差评原因竟然是水太多了。 卖家内心:你放学别走!我保证不打死你~看完这些恶意差评你可能会意识到,有时候真的不是你的产品不好,而是造化弄人啊。耗尽心血做上去的店铺,极有可能因为这么一颗老鼠屎坏了一锅粥。而亚马逊最近再次升级系统,隐藏买家ID,想联系这些买家处理差评,更是难上加难了。面对那些无中生有、无事生非、无理取闹、无力反驳的差评难道只能缴械投降,任由恶意差评“逍遥法外”吗?当然不,所谓上有政策下有对策,我们早就学会了见招拆招。最近不少卖家都在使用酷鸟卖家助手来查找差评买家,据卖家描述,使用酷鸟的评价管理下的采集买家ID就可以拿到买家的订单号。https://www.kuniao.com/html/reg.html 查看全部
<p><span style="color: rgb(102, 102, 102); font-family: &quot;Helvetica Neue&quot;, STHeiti, 微软雅黑, &quot;Microsoft YaHei&quot;, Helvetica, Arial, sans-serif; font-size: 14px; white-space: normal;">做跨境电商的人,谁不是一边捶胸顿足,一边含泪微笑呢?</span><br/><br/><span style="color: rgb(102, 102, 102); font-family: &quot;Helvetica Neue&quot;, STHeiti, 微软雅黑, &quot;Microsoft YaHei&quot;, Helvetica, Arial, sans-serif; font-size: 14px; white-space: normal;">做跨境电商,麻烦事一堆不说,赚的是辛苦钱。还经常会遇到一些奇葩客户,胡搅蛮缠,不讲道理,但这都不要紧,就怕奇葩客户还留评!!</span><br/><span style="color: rgb(102, 102, 102); font-family: &quot;Helvetica Neue&quot;, STHeiti, 微软雅黑, &quot;Microsoft YaHei&quot;, Helvetica, Arial, sans-serif; font-size: 14px; white-space: normal;">买家评论1:某巧克力棒一星差评,差评原因竟然是,我讨厌巧克力!!</span><br/><br/></p><div class="aw-upload-img-list active" style="color: rgb(102, 102, 102); font-family: &quot;Helvetica Neue&quot;, STHeiti, 微软雅黑, &quot;Microsoft YaHei&quot;, Helvetica, Arial, sans-serif; font-size: 14px; white-space: normal;"><a href="http://undefined" target="_blank"><img src="http://www.wearesellers.com/up ... ot%3B class="img-polaroid" title="图片1.png" alt="图片1.png" style="max-width: 696px; margin: 10px 0px;"/></a></div><p><br/><br/><br/><span style="color: rgb(102, 102, 102); font-family: &quot;Helvetica Neue&quot;, STHeiti, 微软雅黑, &quot;Microsoft YaHei&quot;, Helvetica, Arial, sans-serif; font-size: 14px; white-space: normal;">卖家内心:excuse me&nbsp;这位大哥! 您讨厌巧克力买巧克力棒嘎哈?</span><br/><br/><span style="color: rgb(102, 102, 102); font-family: &quot;Helvetica Neue&quot;, STHeiti, 微软雅黑, &quot;Microsoft YaHei&quot;, Helvetica, Arial, sans-serif; font-size: 14px; white-space: normal;">买家评论2:某蝙蝠侠手办四件套一星差评,篇幅侠太多了!</span><br/><br/></p><div class="aw-upload-img-list active" style="color: rgb(102, 102, 102); font-family: &quot;Helvetica Neue&quot;, STHeiti, 微软雅黑, &quot;Microsoft YaHei&quot;, Helvetica, Arial, sans-serif; font-size: 14px; white-space: normal;"><a href="http://undefined" target="_blank"><img src="http://www.wearesellers.com/up ... ot%3B class="img-polaroid" title="图片2.png" alt="图片2.png" style="max-width: 696px; margin: 10px 0px;"/></a></div><p><br/><br/><span style="color: rgb(102, 102, 102); font-family: &quot;Helvetica Neue&quot;, STHeiti, 微软雅黑, &quot;Microsoft YaHei&quot;, Helvetica, Arial, sans-serif; font-size: 14px; white-space: normal;">卖家内心:你这么6 是因为蝙蝠侠太多了,带你上天的吗?</span><br/><br/><br/><span style="color: rgb(102, 102, 102); font-family: &quot;Helvetica Neue&quot;, STHeiti, 微软雅黑, &quot;Microsoft YaHei&quot;, Helvetica, Arial, sans-serif; font-size: 14px; white-space: normal;">买家评论3:某海绵宝宝一星差评原因竟然是水太多了。</span><br/><span style="color: rgb(102, 102, 102); font-family: &quot;Helvetica Neue&quot;, STHeiti, 微软雅黑, &quot;Microsoft YaHei&quot;, Helvetica, Arial, sans-serif; font-size: 14px; white-space: normal;">&nbsp;</span><br/><br/></p><div class="aw-upload-img-list active" style="color: rgb(102, 102, 102); font-family: &quot;Helvetica Neue&quot;, STHeiti, 微软雅黑, &quot;Microsoft YaHei&quot;, Helvetica, Arial, sans-serif; font-size: 14px; white-space: normal;"><a href="http://undefined" target="_blank" style="color: rgb(73, 158, 243); outline: 0px;"><img src="http://www.wearesellers.com/up ... ot%3B class="img-polaroid" title="图片3.png" alt="图片3.png" style="max-width: 696px; margin: 10px 0px;"/></a></div><p><br/><br/><span style="color: rgb(102, 102, 102); font-family: &quot;Helvetica Neue&quot;, STHeiti, 微软雅黑, &quot;Microsoft YaHei&quot;, Helvetica, Arial, sans-serif; font-size: 14px; white-space: normal;">卖家内心:你放学别走!我保证不打死你~</span><br/><br/><span style="color: rgb(102, 102, 102); font-family: &quot;Helvetica Neue&quot;, STHeiti, 微软雅黑, &quot;Microsoft YaHei&quot;, Helvetica, Arial, sans-serif; font-size: 14px; white-space: normal;">看完这些恶意差评你可能会意识到,有时候真的不是你的产品不好,而是造化弄人啊。耗尽心血做上去的店铺,极有可能因为这么一颗老鼠屎坏了一锅粥。而亚马逊最近再次升级系统,隐藏买家ID,想联系这些买家处理差评,更是难上加难了。</span><br/><br/><span style="color: rgb(102, 102, 102); font-family: &quot;Helvetica Neue&quot;, STHeiti, 微软雅黑, &quot;Microsoft YaHei&quot;, Helvetica, Arial, sans-serif; font-size: 14px; white-space: normal;">面对那些无中生有、无事生非、无理取闹、无力反驳的差评难道只能缴械投降,任由恶意差评“逍遥法外”吗?</span><br/><br/><span style="color: rgb(102, 102, 102); font-family: &quot;Helvetica Neue&quot;, STHeiti, 微软雅黑, &quot;Microsoft YaHei&quot;, Helvetica, Arial, sans-serif; font-size: 14px; white-space: normal;">当然不,所谓上有政策下有对策,我们早就学会了见招拆招。最近不少卖家都在使用酷鸟卖家助手来查找差评买家,据卖家描述,使用酷鸟的评价管理下的采集买家ID就可以拿到买家的订单号。https://www.kuniao.com/html/re ... gt%3B

姐夫成美国“史上最富” ,亚马逊卖家为何潸然泪下?

排名及流量浅蓝 发表了分享 • 2 个评论 • 604 次浏览 • 2018-01-11 17:34 • 来自相关话题

2017已逝,除了比特币之外,想必亚马逊就是2017年最大的惊喜。这家亏损了将近20年的公司,终于在全球500多万亚马逊卖家的助攻下取得了惊人的成就,“世界首富”不再是你我熟悉的比尔·盖茨,而是个人财富达到了1051亿美元的亚马逊创始人兼CEO杰夫·贝佐斯。据说,贝索斯喜爱睡觉,每天至少睡足8小时。每天早上都是自然醒,从不会使用闹钟。每天早上,他都会与他的妻子在一起分享一顿健康的早餐,然后开始一天的生活。为了能够与妻子和四个孩子一起共度美好时光,他从来不会在早上安排会议。他还坚持每天在家里吃完晚餐后洗碗。“我确信,这是我做的最性感的事情。”这是贝索斯在首次提到自己的爱好。看到这里,姐夫背后的卖家,你是否潸然泪下。人家在家享受美好的家庭生活,而你天天熬夜通宵拼死拼活的干活。父母认为你不孝,总是忙得没有时间;亲友间觉得你不亲,节假日也不串门;朋友觉得你很装逼,吃个饭还得预约;老婆认为你有外遇,老是很晚才回家;孩子觉得你不爱他了,一回家就喊累...含辛茹苦的把姐夫养成首富,自己却望着零单瑟瑟发抖~但是,生活总要继续,梦想还是要有的,万一爆单了呢?那如何实现梦想呢?别急,酷鸟卖家助手帮你解决所有运营问题!酷鸟卖家助手的邮箱获取功能是行业首家通过撞库方式实现买家真实邮箱挖掘的工具,卖家可通过店铺内的订单,进行真实邮箱挖掘,结合EDM邮件群发系统,绕过亚马逊的监管对购买过自己商品的买家进行测评,新品推广以及线下资源转化。据卖家称,使用了真实邮箱获取功能后,进行了新品推广,店铺的单量每天稳步提升了不少。销量有了稳步提升当然还不够!小卖家想要走向大卖家,那么店铺的风评、信誉值一定是要得到肯定的。所以,索评也是店铺运营至关重要的工作啊!酷鸟智能索评功能匹配卖家在酷鸟上设置的下单、发货、到货时的发送邮件规则,自定义时间向客户发送售后邮件,提高服务质量,同时模板中邀请客户给予留下评论,增加产品的获评率,从而提升产品权重,提高销量。另外,卖家使用酷鸟的评价管理功能,可以群发邮件,采集买家ID与差评订单、买家ID相匹配时,便可根据买家ID发送邮件,商量差评移除事宜。酷鸟还有PPC广告管理功能、自动调价、批量定时跟卖等多样化功能,更多详情可登陆酷鸟官网了解所谓工欲善其事必先利其器!运营亚马逊店铺也是一门技巧活,工具用的好,订单少不了!稳住,不哭,姐夫背后的卖家,我们能赢! 查看全部
<div style="word-wrap: break-word; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: &quot;microsoft yahei&quot;; font-size: 14px; white-space: normal;"><span style="font-family:Tahoma, &amp;quot;;word-wrap: break-word; margin: 0px; padding: 0px;">2017已逝,除了比特币之外,想必亚马逊就是2017年最大的惊喜。这家亏损了将近20年的公司,终于在全球500多万亚马逊卖家的助攻下取得了惊人的成就,“世界首富”不再是你我熟悉的比尔·盖茨,而是个人财富达到了1051亿美元的亚马逊创始人兼CEO杰夫·贝佐斯。</span></div><p><br/></p><div style="word-wrap: break-word; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: &quot;microsoft yahei&quot;; font-size: 14px; white-space: normal;"><span style="font-family:Tahoma, &amp;quot;;word-wrap: break-word; margin: 0px; padding: 0px;"><img id="aimg_CC9e3" class="zoom" width="600" height="450" src="http://bbs.ichuanglan.com/data ... ot%3B alt="" style="word-wrap: break-word; margin: 0px; padding: 0px; cursor: pointer;"/><br/></span></div><p><br/></p><div style="word-wrap: break-word; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: &quot;microsoft yahei&quot;; font-size: 14px; white-space: normal;"><span style="font-family:Tahoma, &amp;quot;;word-wrap: break-word; margin: 0px; padding: 0px;"><span style="font-family:微软雅黑;word-wrap: break-word; margin: 0px; padding: 0px;">据说,贝索斯喜爱睡觉,每天至少睡足</span>8小时。每天早上都是自然醒,从不会使用闹钟。每天早上,他都会与他的妻子在一起分享一顿健康的早餐,然后开始一天的生活。为了能够与妻子和四个孩子一起共度美好时光,他从来不会在早上安排会议。他还坚持每天在家里吃完晚餐后洗碗。“我确信,这是我做的最性感的事情。”这是贝索斯在首次提到自己的爱好。</span></div><p><br/><br/></p><div style="word-wrap: break-word; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: &quot;microsoft yahei&quot;; font-size: 14px; white-space: normal;"><span style="font-family:Tahoma, &amp;quot;;word-wrap: break-word; margin: 0px; padding: 0px;">看到这里,姐夫背后的卖家,你是否潸然泪下。</span></div><p><br/></p><div style="word-wrap: break-word; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: &quot;microsoft yahei&quot;; font-size: 14px; white-space: normal;"><span style="font-family:Tahoma, &amp;quot;;word-wrap: break-word; margin: 0px; padding: 0px;"><img id="aimg_t2pA5" class="zoom" width="284" src="http://bbs.ichuanglan.com/data ... ot%3B alt="" style="word-wrap: break-word; margin: 0px; padding: 0px; cursor: pointer;"/><br/></span></div><p><br/></p><div style="word-wrap: break-word; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: &quot;microsoft yahei&quot;; font-size: 14px; white-space: normal;"><span style="font-family:Tahoma, &amp;quot;;word-wrap: break-word; margin: 0px; padding: 0px;"><span style="font-family:微软雅黑;word-wrap: break-word; margin: 0px; padding: 0px;">人家在家享受美好的家庭生活,而你天天熬夜通宵拼死拼活的干活。父母认为你不孝,总是忙得没有时间;亲友间觉得你不亲,节假日也不串门;朋友觉得你很装逼,吃个饭还得预约;老婆认为你有外遇,老是很晚才回家;孩子觉得你不爱他了,一回家就喊累</span>...</span></div><p><br/><br/></p><div style="word-wrap: break-word; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: &quot;microsoft yahei&quot;; font-size: 14px; white-space: normal;"><span style="font-family:Tahoma, &amp;quot;;word-wrap: break-word; margin: 0px; padding: 0px;"><span style="font-family:微软雅黑;word-wrap: break-word; margin: 0px; padding: 0px;">含辛茹苦的把姐夫养成首富,自己却望着零单瑟瑟发抖</span>~</span></div><p><br/><br/></p><div style="word-wrap: break-word; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: &quot;microsoft yahei&quot;; font-size: 14px; white-space: normal;"><span style="font-family:Tahoma, &amp;quot;;word-wrap: break-word; margin: 0px; padding: 0px;">但是,生活总要继续,梦想还是要有的,万一爆单了呢?那如何实现梦想呢?</span></div><p><br/></p><div style="word-wrap: break-word; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: &quot;microsoft yahei&quot;; font-size: 14px; white-space: normal;"><span style="font-family:Tahoma, &amp;quot;;word-wrap: break-word; margin: 0px; padding: 0px;">别急,酷鸟卖家助手帮你解决所有运营问题!</span></div><p><br/><br/></p><div style="word-wrap: break-word; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: &quot;microsoft yahei&quot;; font-size: 14px; white-space: normal;"><span style="font-family:Tahoma, &amp;quot;;word-wrap: break-word; margin: 0px; padding: 0px;"><span style="font-family:微软雅黑;word-wrap: break-word; margin: 0px; padding: 0px;">酷鸟卖家助手的邮箱获取功能是行业首家通过撞库方式实现买家真实邮箱挖掘的工具,卖家可通过店铺内的订单,进行真实邮箱挖掘,结合</span>EDM邮件群发系统,绕过亚马逊的监管对购买过自己商品的买家进行测评,新品推广以及线下资源转化。</span></div><p><br/><br/></p><div style="word-wrap: break-word; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: &quot;microsoft yahei&quot;; font-size: 14px; white-space: normal;"><span style="font-family:Tahoma, &amp;quot;;word-wrap: break-word; margin: 0px; padding: 0px;"><img id="aimg_Q8E94" class="zoom" width="600" src="http://bbs.ichuanglan.com/data ... ot%3B alt="" style="word-wrap: break-word; margin: 0px; padding: 0px; cursor: pointer;"/><br/></span></div><p><br/><br/></p><div style="word-wrap: break-word; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: &quot;microsoft yahei&quot;; font-size: 14px; white-space: normal;"><span style="font-family:Tahoma, &amp;quot;;word-wrap: break-word; margin: 0px; padding: 0px;">据卖家称,使用了真实邮箱获取功能后,进行了新品推广,店铺的单量每天稳步提升了不少。</span></div><p><br/><br/></p><div style="word-wrap: break-word; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: &quot;microsoft yahei&quot;; font-size: 14px; white-space: normal;"><span style="font-family:Tahoma, &amp;quot;;word-wrap: break-word; margin: 0px; padding: 0px;">销量有了稳步提升当然还不够!小卖家想要走向大卖家,那么店铺的风评、信誉值一定是要得到肯定的。所以,索评也是店铺运营至关重要的工作啊!</span></div><p><br/></p><div style="word-wrap: break-word; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: &quot;microsoft yahei&quot;; font-size: 14px; white-space: normal;"><span style="font-family:Tahoma, &amp;quot;;word-wrap: break-word; margin: 0px; padding: 0px;">酷鸟智能索评功能匹配卖家在酷鸟上设置的下单、发货、到货时的发送邮件规则,自定义时间向客户发送售后邮件,提高服务质量,同时模板中邀请客户给予留下评论,增加产品的获评率,从而提升产品权重,提高销量。</span></div><p><br/><br/></p><div style="word-wrap: break-word; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: &quot;microsoft yahei&quot;; font-size: 14px; white-space: normal;"><span style="font-family:Tahoma, &amp;quot;;word-wrap: break-word; margin: 0px; padding: 0px;"><img id="aimg_NuzkK" class="zoom" width="600" src="http://bbs.ichuanglan.com/data ... ot%3B alt="" style="word-wrap: break-word; margin: 0px; padding: 0px; cursor: pointer;"/><br/></span></div><p><br/><br/></p><div style="word-wrap: break-word; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: &quot;microsoft yahei&quot;; font-size: 14px; white-space: normal;"><span style="font-family:Tahoma, &amp;quot;;word-wrap: break-word; margin: 0px; padding: 0px;"><span style="font-family:微软雅黑;word-wrap: break-word; margin: 0px; padding: 0px;">另外,卖家使用酷鸟的评价管理功能,可以群发邮件,采集买家</span>ID与差评订单、买家ID相匹配时,便可根据买家ID发送邮件,商量差评移除事宜。</span></div><p><br/></p><div style="word-wrap: break-word; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: &quot;microsoft yahei&quot;; font-size: 14px; white-space: normal;"><span style="font-family:Tahoma, &amp;quot;;word-wrap: break-word; margin: 0px; padding: 0px;"><img id="aimg_GpbE7" class="zoom" width="600" src="http://bbs.ichuanglan.com/data ... ot%3B alt="" style="word-wrap: break-word; margin: 0px; padding: 0px; cursor: pointer;"/><br/></span></div><p><br/><br/></p><div style="word-wrap: break-word; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: &quot;microsoft yahei&quot;; font-size: 14px; white-space: normal;"><span style="font-family:Tahoma, &amp;quot;;word-wrap: break-word; margin: 0px; padding: 0px;"><span style="font-family:微软雅黑;word-wrap: break-word; margin: 0px; padding: 0px;">酷鸟还有</span>PPC广告管理功能、自动调价、批量定时跟卖等多样化功能,更多详情可登陆<span style="color:#000;word-wrap: break-word; margin: 0px; padding: 0px;"><a href="http://undefined" target="_blank" style="word-wrap: break-word; margin: 0px; padding: 0px; color: rgb(102, 102, 102); text-decoration: underline;">酷鸟官网</a></span>了解</span></div><p><br/><br/></p><div style="word-wrap: break-word; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: &quot;microsoft yahei&quot;; font-size: 14px; white-space: normal;"><span style="font-family:Tahoma, &amp;quot;;word-wrap: break-word; margin: 0px; padding: 0px;">所谓工欲善其事必先利其器!运营亚马逊店铺也是一门技巧活,工具用的好,订单少不了!稳住,不哭,姐夫背后的卖家,我们能赢!</span></div><p><br/></p>

最前沿最高效的找差评订单方法!你get到了没?

排名及流量浅蓝 发表了分享 • 3 个评论 • 630 次浏览 • 2018-01-09 15:10 • 来自相关话题

小撕鸡这几天都在想,2018年的第一篇推送应该写一些什么,似乎亚马逊运营环节中一些大家耳熟蓝翔的和热门关心的,我基本都说过了,可能不够全面,但放在开年的第一篇文章,似乎欠妥; 直到上周小撕鸡看到了某ool的微信公众号上推送了一篇关于找差评的新方法,引起了小撕鸡强烈的兴趣,如梦方醒!所谓的找差评又一招,揭秘真实姓名?某ool是利用买家的wish list来实现差评买家的定位的,本着实事求是,实践求是的精神,小撕鸡当下就不淡定的尝试了一遍首先,找到一条Amazon Customer的评论 点击昵称进入该评论人详情页,然后点击wish list,进入该买家的愿望清单; 点击Remember,将该买家加为好友; 跳转后就会出现图中的字样了; 其中Courtney Wilder便是买家的客户信息,可以将其复制到亚马逊后台订单做查询,就可以找到订单资料;Wish list查找买家信息的漏洞和风险酷鸟是以黑科技起家的,所以对一些操作行为有一些简单的了解; 这么做看似是能够找到买家的信息,但隐藏了一些BUG和风险,小撕鸡跟大家分享一下我个人的看法:1.成功率不高有wish list才能找到买家信息,换言之,没有wish list,是无法关注该「好友」的!同样listing下的评论人没有wish list无法添加有多少亚马逊买家会使用wish list不说,但这毕竟是一个概率事件,再去和订单做比对,有效成功率大打折扣;2.页面容易被亚马逊封杀不论手动还是自动「指Remember添加好友」都会有执行页面操作,也就是产生了页面点击和跳转,这样获取到买家的信息是属于亚马逊BUG; 小撕鸡豪赌5毛钱,用wish list添加的人多了,基数一大就会引起亚马逊重视,亚马逊封锁wish list所透露的买家信息只是时间的问题,就像订单详情页那样;3.为店铺安全带来潜在风险「早晚被封」这个简单结局还有一个很大的隐患,就是亚马逊机器人很可能留意到添加Remember的IP地址,甚至去跟卖家店铺的登录IP进行匹配,挖出一些“非法操作”的卖家,导致卖家账号受牵连,封店?小撕鸡觉得这不是危言耸听!谁敢试谁试,反正我不敢好吧,不管你们信不信,这只是小撕鸡的个人看法,谁敢说不可能的,麻烦文末二维码加我,跟我赌五个毛钱; 当然,小撕鸡一直是以「业内泥石流,干货快递员」自居,既然是新年的第一篇推送,光传播实践的正能量是不够的,也得给出一套自己查找差评买家的解决方案才可以不是吗?差评订单快速定位,简单有效!首先,用谷歌浏览器登录amazon,我们还是点击同样的留评中的买家名称进入该买家的详情页;  鼠标右击该用户头像,选择「检查」,进入源代码; 我们会看到,跳出来的用户头像源代码中,我们可以看到两行蓝色底的代码;其中,红色框内的代码就是该买家的Customer ID 很多卖家在这个时候会很疑惑,我有了Customer ID,要怎么匹配上订单信息呢?别急,酷鸟卖家助手帮你解决这个问题!登录酷鸟www.kuniao.com,使用评价管理模块下的采集买家ID功能我们就可以拿到买家的订单号,并且和Customer ID一一对应!酷鸟评论管理模块下选择采集买家ID采集买家ID功能我这边不详细多讲,使用方法请点击此处蓝色字样;采集到页面如下图:Customer ID、订单号、站内邮箱都有了,联系买家还不容易吗?采集买家ID有一些单量比较大的卖家,也可以在用酷鸟完成采集买家ID后,用上面小撕鸡教的方法,从源代码中将Customer ID复制,并在酷鸟中搜索,精准定位!当然,可能也有卖家会认为,一些买家屏蔽了卖家站内信,又该怎么办?别担心,酷鸟还有真实邮箱获取功能!虽然目前只开放美国站的邮箱获取,但是能拿到消费者的真实邮箱,直接联系,再也不用避讳亚马逊的条条框框,沟通起来不是更直接吗? 相信小撕鸡的看官们都是有趣的人,都会知道「撞衫不可怕,谁丑谁尴尬」这句经典的段子,小撕鸡一直觉得,其实,卖同一个商品,实现同样的功能,也都是同一个道理不是吗? 查看全部
<div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;">小撕鸡这几天都在想,2018年的第一篇推送应该写一些什么,似乎亚马逊运营环节中一些大家耳熟蓝翔的和热门关心的,我基本都说过了,可能不够全面,但放在开年的第一篇文章,似乎欠妥;</span></div><p><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><br/></span><br/><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><img id="aimg_26160" src="http://www.amazon1688.com/data ... ot%3B width="400" height="216" style="word-wrap: break-word; cursor: pointer;"/>&nbsp;<br/></span></p><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;">直到上周小撕鸡看到了某ool的微信公众号上推送了一篇关于找差评的新方法,引起了小撕鸡强烈的兴趣,如梦方醒!</span></div><p><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><br/></span></p><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;">所谓的找差评又一招,揭秘真实姓名?</span></div><p><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><br/><br/></span></p><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;">某ool是利用买家的wish list来实现差评买家的定位的,本着实事求是,实践求是的精神,小撕鸡当下就不淡定的尝试了一遍</span></div><p><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><br/></span></p><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;">首先,找到一条Amazon Customer的评论</span></div><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;"><br/></span></div><p><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><img id="aimg_26161" src="http://www.amazon1688.com/data ... ot%3B style="word-wrap: break-word; cursor: pointer;"/>&nbsp;<br/></span></p><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;">点击<span style="word-wrap: break-word; font-weight: 700;color:#ff8c00;word-wrap: break-word;">昵称</span>进入该评论人详情页,然后点击<span style="word-wrap: break-word; font-weight: 700;color:#ff8c00;word-wrap: break-word;">wish list</span>,进入该买家的愿望清单;</span></div><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;"><br/></span></div><p><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><img id="aimg_26162" src="http://www.amazon1688.com/data ... ot%3B style="word-wrap: break-word; cursor: pointer;"/>&nbsp;<br/></span><br/></p><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;">点击<span style="word-wrap: break-word; font-weight: 700;color:#ff8c00;word-wrap: break-word;">Remember</span>,将该买家加为好友;</span></div><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;"><br/></span></div><p><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><img id="aimg_26163" src="http://www.amazon1688.com/data ... ot%3B style="word-wrap: break-word; cursor: pointer;"/>&nbsp;<br/></span><br/></p><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;">跳转后就会出现图中的字样了;</span></div><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;"><br/></span></div><p><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><img id="aimg_26164" src="http://www.amazon1688.com/data ... ot%3B style="word-wrap: break-word; cursor: pointer;"/>&nbsp;<br/></span><br/></p><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;">其中<span style="word-wrap: break-word; font-weight: 700;color:#ff8c00;word-wrap: break-word;">Courtney Wilder</span>便是买家的客户信息,可以将其复制到亚马逊后台订单做查询,就可以找到订单资料;</span></div><p><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><br/></span></p><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;">Wish list查找买家信息的漏洞和风险</span></div><p><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><br/><br/></span></p><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;">酷鸟是以黑科技起家的,所以对一些操作行为有一些简单的了解;</span></div><p><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><img id="aimg_26165" src="http://www.amazon1688.com/data ... ot%3B class="zoom" width="300" style="word-wrap: break-word; cursor: pointer;"/>&nbsp;<br/></span></p><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;">这么做<span style="word-wrap: break-word; font-weight: 700;color:#8b0000;word-wrap: break-word;">看似是能够找到买家的信息,但隐藏了一些BUG和风险</span>,小撕鸡跟大家分享一下我个人的看法:</span></div><p><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><br/></span></p><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="word-wrap: break-word; font-weight: 700;font-family:微软雅黑;word-wrap: break-word;">1.成功率不高</span></div><p><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><br/></span></p><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;">有wish list才能找到买家信息,换言之,<span style="word-wrap: break-word; font-weight: 700;color:#8b0000;word-wrap: break-word;">没有wish list,是无法关注该「好友」的!</span></span></div><p><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><img id="aimg_26166" src="http://www.amazon1688.com/data ... ot%3B style="word-wrap: break-word; cursor: pointer;"/></span></p><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><div style="word-wrap: break-word;"><span style="font-family:微软雅黑;word-wrap: break-word;">同样listing下的评论人<br/></span></div></div><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><div style="word-wrap: break-word;"><span style="font-family:微软雅黑;word-wrap: break-word;">没有wish list无法添加</span></div></div><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;">有多少亚马逊买家会使用wish list不说,但这毕竟是一个概率事件,再去和订单做比对,<span style="color:#8b0000;word-wrap: break-word;"><span style="word-wrap: break-word; font-weight: 700;">有效</span><span style="word-wrap: break-word; font-weight: 700;">成功率大打折扣</span>;</span></span></div><p><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><br/></span></p><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="word-wrap: break-word; font-weight: 700;font-family:微软雅黑;word-wrap: break-word;">2.页面容易被亚马逊封杀</span></div><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;">不论手动还是自动「指Remember添加好友」都会有执行页面操作,也就是<span style="word-wrap: break-word; font-weight: 700;color:#8b0000;word-wrap: break-word;">产生了页面点击和跳转</span>,这样获取到买家的信息是属于亚马逊BUG;</span></div><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;"><br/></span></div><p><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><img id="aimg_26167" src="http://www.amazon1688.com/data ... ot%3B style="word-wrap: break-word; cursor: pointer;"/>&nbsp;<br/></span><br/></p><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;">小撕鸡豪赌5毛钱,用wish list添加的人多了,基数一大就<span style="word-wrap: break-word; font-weight: 700;color:#8b0000;word-wrap: break-word;">会引起亚马逊重视,亚马逊封锁wish list所透露的买家信息只是时间的问题</span>,就像订单详情页那样;</span></div><p><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><br/></span></p><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="word-wrap: break-word; font-weight: 700;font-family:微软雅黑;word-wrap: break-word;">3.为店铺安全带来潜在风险</span></div><p><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><br/></span></p><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;"><span style="word-wrap: break-word; font-weight: 700;">「早晚被封」</span>这个简单结局还有一个很大的隐患,就是亚马逊机器人很可能留意到添加Remember的IP地址,甚至去<span style="word-wrap: break-word; font-weight: 700;color:#8b0000;word-wrap: break-word;">跟卖家店铺的登录IP进行匹配</span>,挖出一些“非法操作”的卖家,导致卖家账号受牵连,封店?小撕鸡觉得<span style="word-wrap: break-word; font-weight: 700;color:#8b0000;word-wrap: break-word;">这不是危言耸听!</span></span></div><p><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><img id="aimg_26168" src="http://www.amazon1688.com/data ... ot%3B style="word-wrap: break-word; cursor: pointer;"/></span></p><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><div style="word-wrap: break-word;"><span style="font-family:微软雅黑;word-wrap: break-word;">谁敢试谁试,反正我不敢</span></div></div><p><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><br/><br/></span></p><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;">好吧,不管你们信不信,这只是小撕鸡的个人看法,<span style="word-wrap: break-word; font-weight: 700;color:#8b0000;word-wrap: break-word;">谁敢说不可能的,麻烦文末二维码加我,跟我赌五个毛钱</span>;</span></div><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;"><br/></span></div><p><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><img id="aimg_26169" src="http://www.amazon1688.com/data ... ot%3B style="word-wrap: break-word; cursor: pointer;"/>&nbsp;<br/></span><br/></p><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;">当然,小撕鸡一直是以<span style="word-wrap: break-word; font-weight: 700;">「业内泥石流,干货快递员」</span>自居,既然是新年的第一篇推送,光传播实践的正能量是不够的,也得给出一套自己<span style="word-wrap: break-word; font-weight: 700;color:#8b0000;word-wrap: break-word;">查找差评买家的解决方案</span>才可以不是吗?</span></div><p><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><br/></span></p><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;">差评订单快速定位,简单有效!</span></div><p><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><br/></span></p><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;">首先,用谷歌浏览器登录amazon,我们还是点击同样的留评中的买家名称进入该买家的详情页;</span></div><p><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><img id="aimg_26170" src="http://www.amazon1688.com/data ... ot%3B style="word-wrap: break-word; cursor: pointer;"/>&nbsp;</span><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><br/></span><br/><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><img id="aimg_26171" src="http://www.amazon1688.com/data ... ot%3B style="word-wrap: break-word; cursor: pointer;"/>&nbsp;<br/></span><br/></p><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;"><br/></span></div><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;">鼠标右击该用户头像,选择<span style="color:#ff8c00;word-wrap: break-word;"><span style="word-wrap: break-word; font-weight: 700;">「</span><span style="word-wrap: break-word; font-weight: 700;">检查」</span></span>,进入源代码;</span></div><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;"><br/></span></div><p><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><img id="aimg_26172" src="http://www.amazon1688.com/data ... ot%3B style="word-wrap: break-word; cursor: pointer;"/>&nbsp;</span><br/><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><br/></span></p><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;">我们会看到,跳出来的用户头像源代码中,我们可以看到两行蓝色底的代码;</span></div><p><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><br/></span></p><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;">其中,红色框内的代码就是该买家的Customer ID</span></div><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;"><br/></span></div><p><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><img id="aimg_26173" src="http://www.amazon1688.com/data ... ot%3B style="word-wrap: break-word; cursor: pointer;"/>&nbsp;</span><br/><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><br/></span></p><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;">很多卖家在这个时候会很疑惑,我<span style="word-wrap: break-word; font-weight: 700;color:#8b0000;word-wrap: break-word;">有了Customer ID,要怎么匹配上订单信息呢?</span>别急,酷鸟卖家助手帮你解决这个问题!</span></div><p><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><br/></span></p><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;">登录酷鸟<span style="word-wrap: break-word; font-weight: 700;"><a href="https://www.kuniao.com" target="_self">www.kuniao.com</a></span>,使用<span style="color:#8b0000;word-wrap: break-word;"><span style="word-wrap: break-word; font-weight: 700;">评价管理模块</span>下的<span style="word-wrap: break-word; font-weight: 700;">采集买家ID</span></span>功能我们就可以拿到买家的订单号,并且和Customer ID一一对应!</span></div><p><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><br/></span></p><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><div style="word-wrap: break-word;"><span style="font-family:微软雅黑;word-wrap: break-word;"><img id="aimg_26174" src="http://www.amazon1688.com/data ... ot%3B style="word-wrap: break-word; cursor: pointer;"/></span></div></div><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><div style="word-wrap: break-word;"><span style="font-family:微软雅黑;word-wrap: break-word;"><br/></span></div></div><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><div style="word-wrap: break-word;"><span style="font-family:微软雅黑;word-wrap: break-word;">酷鸟评论管理模块下</span></div></div><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><div style="word-wrap: break-word;"><span style="font-family:微软雅黑;word-wrap: break-word;">选择采集买家ID</span></div></div><p><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><br/></span></p><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;">采集买家ID功能我这边不详细多讲,使用方法<span style="color:#607fa6;word-wrap: break-word;"><a href="http://undefined" target="_blank" style="word-wrap: break-word; color: rgb(51, 102, 153); text-decoration: underline;">请点击此处蓝色字样;</a></span></span></div><p><span style="font-family:微软雅黑;word-wrap: break-word; color: rgb(68, 68, 68); font-size: 14px; white-space: normal;"><br/></span></p><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;">采集到页面如下图:<span style="word-wrap: break-word; font-weight: 700;color:#8b0000;word-wrap: break-word;">Customer ID、订单号、站内邮箱都有了,联系买家还不容易吗?</span></span></div><div style="word-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma, &quot;Microsoft Yahei&quot;, Helvetica, SimSun, sans-serif; font-size: 14px; white-space: normal;"><span style="font-family:微软雅黑;word-wrap: break-word;"><span style=&q